Men's wear refers to the clothing products that men wear to protect and decorate the human body. Including tops and bottoms, men's wear will have different styles and functions according to different seasons and individuals.

Basic Introduction Chinese Name: Men's mbth: Men's Pinyin: nán zhuānɡ Definition: Men's trousers are widely classified: tops, bottoms, basic concepts, types, tops, bottoms, origin of nouns, new concepts, marital status, sexual suggestion, nobility and splendor, personalized high-end customization, development, organic clothing, clothing design, display points, store division, display store, and so on. The basic concepts of plain, futuristic, pragmatic, prospect, market situation, market data and development clothes are products that are worn on the human body for protection and decoration, and their synonyms are "clothes" and "clothes". In ancient China, it was called "clothes under petticoats". In the broadest sense, clothing covers not only the trunk and limbs, but also the hands (gloves), feet (shoes, sandals, boots) and head (hat). Among them, the clothes men wear are called men's clothes. Nowadays, many women also wear men's wear in the traditional sense, which adds a different charm to men's wear. Cotton-padded jacket, sweater, coat, vest, leather coat, shirt, T-shirt, jacket, flannel, sweater, suit, windbreaker, polar fleece, down jacket, jacket, POLO shirt, underwear for lovers, trousers, sweatpants, casual pants, jeans, knitted pants, down pants, overalls, breeches and cropped pants. Ancient people used all kinds of materials that could be found around them to make rough "clothes" to protect themselves. The earliest clothes of mankind were made of animal skins, and the earliest "fabric" that wrapped the body was made of hemp fiber and grass. In primitive society, human beings began to have simple textile production and collect wild textile fibers, and the concept of personalized clothing interested in personalized clothing arose. There are two patterns of "personalized clothing": one is fixed patterns, such as movie and television sports stars, zodiac, animals, flowers, science fiction and so on. , and there are many kinds; One is personalized photos, in which photos of yourself or your family and loved ones are printed on clothes, backpacks and other physical objects. Through computer processing, as long as you can think of all kinds of effects can be produced. This is the selling point of personalized clothing printing shop. In the process of participation, customers "create" their own clothes. Personalized clothing highlights individual elements and keeps up with the world fashion trend, but it can better meet people's demand for clothing in the new era. The most common new concept men's wear is a suit. Many men think it's ordinary, so just put it on. In fact, the meaning of a suit is much more important than before, and clothes can also be used to express a person's opposition to its cultural norms and mainstream values, as well as personal independence. In Europe in the19th century, artists and writers lived a bohemian life, deliberately wearing certain clothes to shock others: george sand wore men's clothes, women's liberation activists wore short lanterns and trousers, and male artists wore velvet vests and gaudy scarves. Bohemians, Beat Generation, Hippies, Goths and Punks continued to carry out this anti-cultural tradition in the West in the 20th century. Even haute couture has copied street fashion, which may make it lose some shocking power, but it still inspires countless people to try to dress cool and fashionable. Marital Status Once Indian women get married, they will put Zhu Shazhi on their hair. Once they become widows, they will abandon Zhu Shazhi and jewels and put on plain white clothes. Men and women in the western world may wear wedding rings to show their marital status. See clear signs of marital status. Sex implies that many clothes will show the dignity of the wearer. For example, many Muslim women wear headscarves or body coverings to show their status as respected women. Some clothes may cause controversy. For example, a western woman may wear high heels, tight black or red clothes, exaggerated makeup, gorgeous jewelry and perfume to express her sexual cues. What kind of clothes are dignified and provocative, the ups and downs of fashion are extremely different between different cultures, in different contexts within the same culture, and over time. What's more, some people will choose to present mixed information. For example, an Arab woman in Saudi Arabia may wear an abaya to show her modesty, but she will choose to use luxurious fabrics, cut a fitted abaya, and match it with high heels and fashionable purses. All these details are sexually suggestive, although the superficial information is solemn. Noble, gorgeous, tailor-made clothes suitable for your body shape are the best, and careful measurement by a clothing surveyor is the premise of a successful clothing work. Personalized haute couture clothing experts always have many ideas, many inspirations and many expectations, which requires personalized customization to continuously meet their needs. Luxury Haute Couture: Have you ever seen a touching fashion show? Have you ever seen the clothes of celebrities? Have you seen the fashion of movie stars? These are the so-called advanced customization. It is a symbol of status, taste and grade. Because clothes and accessories often have a lot to do with sex, humans may have a fetish for clothes. They may be strongly inclined to have sex with people who wear clothes that they think are sexy and sultry. In western culture, these fetishes may include extremely high heels, lace, leather or military uniforms. Other cultures have other superstitions. For centuries, men in China have been sexually attracted to women who bind their feet (see foot binding). Men in Heian period in Japan yearned for women who cut parallel bangs and wore several layers of silk robes. The fascination with clothes has changed as much as fashion. Sometimes clothes themselves can become fetishes, for example, some people in Japan like used women's socks. The development of men's wear industry in China has been steady. The data shows that in 2009, the total retail sales of men's wear in China surpassed that of the United States for the first time, reaching 206.78 billion yuan, reaching 20 1 1, which has exceeded 390 billion yuan, far exceeding the market performance of branded women's wear. With the trend of leisure penetrating into the formal dress field, business casual wear has ushered in a good period of rapid development. It is estimated that in the next five years, business casual wear will achieve an annual growth rate of 22%, and its share in the men's wear market will reach nearly 20%. In any case, in recent years, through brand operation and rapid expansion of channels, the representative enterprises in the above areas have made their mark in the men's wear market in China and gradually become the core force in the domestic men's wear market. Judging from the competitive situation of men's wear at home and abroad, the competitiveness of men's wear enterprises is increasingly reflected in the following aspects: brand promotion ability, supply chain integration ability, store expansion ability and enterprise management ability. Among them, brand extension and refined terminal operation are the key factors for men's wear brands to continuously improve their profitability and enhance their market position. Organic clothing is organic and healthy from the initial warmth to the later beauty, to the pursuit of brand sense and fashion, and then to the next development. The concept of organic clothing came into being. It uses natural and environmentally friendly organic materials as raw materials, and the production process ensures low carbon and no pollution or low pollution. The clothes produced in this way can ensure that the materials do not contain any chemical elements and some elements harmful to the skin. Pursue pure nature and no pollution. Clothing design is a technical design based on clothing function. Clothing design elements include: color, style, texture and so on. The process of clothing design is the process of artistic modeling of clothing and showing it with fabrics or other materials. Clothing design includes: ① collecting data, conceiving and drawing according to product requirements (aesthetics, technology and economy); (2) Choose the design scheme and study the clothing materials; ③ sample preparation; (4) Review sample clothes (form, materials, processing technology and decorative accessories, etc.). ); ⑤ Make industrial samples and technical files (including enlarged patterns, typesetting drawings, fixed materials, operating procedures, etc.). ). Points for the division of display shops Generally speaking, for men's wear, the division of large styles is mainly based on casual style and orthodox style, and the division should be reasonable, reflecting the feeling of cleanliness and atmosphere. If the clothes are mixed and displayed, it will bring consumers a low-grade feeling and damage the brand image. For different seasons, the placement of casual clothes and formal clothes is also different, and Chen Fang should be suitable according to the season and the location of the container. The spacious and clean display storefront gives consumers the feeling of neatness, comfort and upscale. The crowded environment has brought a depressing shopping atmosphere to customers. In a spacious environment, customers feel free and relaxed, and it is more convenient for customers to choose and watch clothes. Resting areas can be set up in the store, and furniture such as sofas and coffee tables can be placed to give customers a warm feeling. Color and style are the focus of clothing in shops, but many shops ignore this detail, which may be related to the professional level of shopping guides. For example, when some shops display suits, it is easy to forget to match shirts and ties, and the display color of the whole container is relatively dark. If shirts and ties are displayed in a suit, there is not only contrast between light and shade, but also bright colors, which can promote the extra sales of ties and shirts. In other shops, putting a pair of orthodox shoes under casual pants is easy for some customers to "look at the clothes of this brand with special respect" and feel that there is something wrong with the taste of this brand, and what products should be matched with the same style of clothes when displaying them. The window is not only the eyes of the shop, but also the image endorsement of the shop. Exquisite window display and perfect model dress will leave a good impression on customers. Remember your brand, if customers didn't come into the store to buy clothes at that time, it is possible in the future. Like some of the world's top men's wear brands, their windows have brought them many effects. They played brand advertisements well and effectively promoted the sales of store products. When customers enter the store, the display wall directly opposite the customer and on the right hand side of the customer entering the store is the most easily seen area for customers, and it is also the area where the store sells well. In such an area, seasonal new products, special products, main products or promotional products should be displayed, which can comprehensively enhance sales power. With the main point of 1, it is better to wear formal clothes for the meeting. A steady suit color can be matched with a shirt of the same color, and the tie should not be too eye-catching. It is best to choose plain colors and pay attention to details ~ hmm ~ If it is black leather shoes, never wear white socks. 2, the internal meeting, or mainly in suits, colors can be fashionable, ties can also be bright ~ pants still need to be worn ~ the style and color choice of leather shoes can also be changed slightly. 3, don't go out, so you can wear clothes casually, vest and shirt, look like a gentleman, you can wear the long-sleeved shirt inside when it is hot. Casual shoes and various watches are more suitable for this figure. 4. Go out for a small work dinner, because they are all acquaintances, so you don't have to be too formal in your clothes. Striped pants add a little vitality, so don't be too fancy in the choice of manual training. 5. Wear jeans to relax on weekends! It is best to choose a T-shirt with outstanding cases as a top. Show off the mobile phone you just bought! 6, finally can have a rest, if you want to go shopping, wear youth casual clothes! Men's wear with successful style, strength and shape has never been so important to men's wear as it is today. Well-tailored design, tough outline and nostalgic style in the 1980s all provide infinite inspiration for men's work clothes. However, today's power dress is very different from what we used to see in the movie Wall Street or the TV series feud between the rich and the poor. Men are willing to spend a lot of money on work clothes, but they spend it wisely. Power dress breaks the old boundaries, and it is not necessarily the chairman who can dress up with a sense of power. Well-tailored old-fashioned suits are the source of men's courage. Black and gray tones, pinstripes or very shallow plaids can create a stable image. Suit vests are always the most popular among top managers. Shirts can be white, blue or bright stripes. Ties and braces are essential accessories in the wardrobe and can be used boldly. Add a silk square towel to your coat pocket and match it with a watch that symbolizes status and status, so that you look as if you just came out of the board of directors. Shoes are very important. You should spend most of your budget on beautiful shoes and always pay attention to whether the shoes on your feet are defective. The color of socks can only be black, navy blue or charcoal gray. You look great in clothes, but you'll get it soon. Whether you are an advertising manager, an art designer, an art director or an image designer, your new job will drive new work clothes. The above-mentioned occupations are fiercely competitive, and clothing is one of the elements of career success. Paired with unique colors and fabrics, jeans with a sports jacket, wide-leg pants with a fun T-shirt, or sweaters with pleated pants and dates all mean that this is an acceptable new work dress. Men and cowboys perform passionately. Cool work clothes are usually considered as young power clothes, because those young and successful people pay more attention to clothing style than their older colleagues. The entertainment circle has a great influence on men's work clothes and casual clothes, and advocates the cool male image in movies and TV. Therefore, a calm appearance is one of the keys to the success of young managers. Enlighten the future of computer programs, Internet and video technology ... These fields are undergoing revolution. These future-oriented industries need a concise and contemporary style design. The new century will show a new look, and there are also clothes of future style on the market. Streamlined suits, clean sweaters, fitted jackets with high-tech fabrics and fashionable shirts have almost become new uniforms. Black is the most popular color, and it is still the mainstream of color. Technology plays an important role in this style, the most revolutionary new material loading design. If you work in the latest science and technology field, modern clothes in the new era are essential. Not everyone goes to the office five days a week. Nowadays, there are many industries with a wide range of work. Photographers, artists, business consultants, architects, graphic designers and other freelancers have all broken the traditional work rules. Others who are more free are those who work from home. They get in touch with the business community through computer technology. Comfort is the most important thing in home office clothes. The kind of clothes that I used to wear on weekends are also suitable for work now. Of course, casual wear should be divided into different degrees of freedom. A man who works in front of a computer at home all day, of course, dresses more casually than a freelancer, because the latter needs to walk around and meet different customers. Work clothes may be mainly knitwear, and may even include sportswear. Generally speaking, practical work clothes often include khaki pants, sweatshirts, T-shirts and jeans. Interestingly, some people like to dress formally for work, even if they work from home. At present, China has become one of the largest clothing consumption markets in the world, among which men's wear, as a major category in the clothing industry, occupies an important position in the whole clothing industry. In the past few years, the compound annual growth rate of men's wear industry has reached 17%, which is much higher than the overall growth rate of clothing industry. In 20 12, the market scale of men's wear industry in China reached 564.2 billion yuan, accounting for nearly 40% of the whole clothing market. China outdoor products market scale change trend unit: 100 million yuan According to the research data of China Project Consulting Network-With the transformation and upgrading of China's clothing industry, the vast market space makes the whole clothing industry rapidly tilt towards casual clothes, personalized and comfortable casual clothes are favored by more and more men, and the market scale of casual men's wear is rapidly expanding. The retail channels of men's wear industry in China mainly include: specialty stores, department stores, supermarkets, wholesale markets and other channels, among which specialty stores and department stores are the main retail channels for men's wear sales, accounting for 72% of the retail sales of men's wear. Specialty stores have become an important channel for casual men's wear enterprises to explore the market. With the improvement of residents' consumption level, many well-known brands began to enter third-and fourth-tier cities. Because the rents in these cities are relatively cheap, opening specialty stores has become an important channel for enterprises to explore the market. Market Situation Market Data China has become one of the largest clothing consumption markets in the world. As a big category in the clothing industry, men's wear occupies a very important position in the whole clothing industry. In the past five years, the compound annual growth rate of men's wear industry was 16.96%, which was much higher than that of clothing industry. 20 1 1 year, the market size of China men's wear industry is 477.6 billion yuan, accounting for 38.28% of the clothing market. After two years of destocking, the men's wear industry has entered a period of steady rise from 20 1 1. Development direction This is a male-dominated era, and the pursuit of beautiful clothes is no longer a woman's patent. Relying on consumption power, domestic men's wear brands have enjoyed rapid market growth for more than 20 years, and initially formed a leading edge in brand and scale. Brand penetration and market share are higher than other clothing sub-industries, and industry competition is becoming increasingly fierce. Clothing is interested in realizing the concept of personalized clothing by creating beautiful bronzing. There are two patterns of personalized clothing: one is fixed patterns, such as movie and television sports stars, zodiac, animals, flowers, science fiction and so on. , and there are many kinds; One is personalized photos, in which photos of yourself or your family or loved ones are printed on clothes, backpacks and other physical objects. Through computer processing, all kinds of imaginable effects can be made. This is the selling point of personalized clothing printing shop. In the process of participation, customers create their own clothes. Personalized clothing highlights individual elements and keeps up with the world fashion trend, but it can better meet people's demand for clothing in the new era. With the improvement of income level, people's pursuit of leisure and free life has also begun to improve. Therefore, the men's wear industry has also begun to be leisure. Not only in daily life, people dress more casually, but the pattern of formal attire dominating the world is gradually being broken. With the upgrading of China's clothing industry, the huge market space has also tilted the entire clothing production capacity to casual clothing. Personalized and comfortable casual clothes have won the favor of more and more men, and the market scale of casual men's wear has developed rapidly. 20 1 1 year, the casual men's wear market in China is 203.4 billion yuan, accounting for 42.59% of the total men's wear. Casual men's wear has always been in a dominant position, and its market share has further increased. Take good care of clothes, seven points for craftsmanship and three points for maintenance. If you don't pay attention to daily maintenance, even the best suit will become worthless. So, if you want to wear a suit for a long time, you can't go home and throw it around, or just put it on the back of the chair or something. The heaviest suits are tangible. How can you just throw them around? Of course, it's best to hang it up. Clean up the things in your pockets first, and it's best to take off the belt on your pants, because when these things are hung on the hanger together, their weight may cause the clothes to be deformed. The clothes rack of a suit should be made of wood, and both sides should be bent forward, because the wooden clothes rack has water absorption, which can absorb moisture, dust and moisture in a woolen suit. I haven't finished hanging clothes. If you have time, you'd better brush it every day. When brushing, you should master the skills, make the bristles form a 90-degree angle with the fabric, and gently sweep with the pen tip. The order of brushing is the front two pieces, the back, the shoulders, the sleeves and the collar. You must brush the clothes from top to bottom, because this is not only to remove dust, but also to comb and stretch the fibers so that they can have a rest. The ideal way is to gently wipe the suit with a wet towel and then put it in a ventilated place to dry, so that the next day, when you put it on again, it will be as clean as new. Pants should be hung upside down so as to stretch the fibers of wool and restore their shape by their own weight. In addition, if the knee protrudes, it will be restored by such suspension.