Creativity here are two advertising ideas: Mercedes-Benz advertising: Mercedes-Benz maintenance stations are all over the world, and maintenance personnel are idle and bored. Toyota's advertisement: in the end, there will be a road, and in the end, there will be a road. From the perspective of creativity, we can see the importance of creativity in enterprise development. Creativity is not only reflected in advertisements, but also in all aspects of social life. Requirements: 1. Write an article of not less than 800 words on the topic of "Creativity". Second, the style is not limited, except poetry. Third, the topic is self-drawn. Idea guide 1) Creativity is not mysterious, it depends on people's careful observation of life. For example, people who invented fountain pens were "creative" only when they saw the inconvenience of dipping pens, and there were other small inventions such as correction fluid and so on. 2) Creativity is a great requirement for enterprises in today's era. In this era of information explosion, if enterprises want to gain a firm foothold in the competition, they must constantly innovate and attract people's attention. 3) Talents must be innovative if they want to stand out from the competition. Among the millionaires born in Zhongguancun every year, knowledge is the cornerstone of their success, but unique creativity is an important way for them to succeed. 4) Creativity is a challenge to traditional ideas and thinking patterns. For example, diet pills have attracted much attention in today's market, and all major products have launched beautiful women to show their wonderful posture. However, one company has launched several fat women, and their advertising slogan is "Lose weight without regret", which is refreshing and impressive. 5) Creativity also follows people's cognitive laws and cannot be blind. If some merchants see that the products with foreign names on the market are very popular, they also have a brainwave to give their local products a foreign name. The result is neither fish nor fowl, but it will get twice the result with half the effort. On the core idea of cultivating innovative spirit. Start the topic in the form of a speech. 2. The story that the crew on the destroyer washed away the mine with water pipes inspired the "innovative spirit". Hello, everyone. Before getting into the topic, let me tell a story: during a war, the crew of an anchored destroyer suddenly found a floating mine drifting towards them, which was too close to untie and escape. What shall we do? The crew used their quick wits to run to the deck, picked up the hose and washed away the mine with water. According to popular parlance, the crew is really "creative". To put it bluntly, it is the spirit of innovation: who would have thought of using this method to deal with mines before? But in some people's eyes, innovation is a mysterious thing, and the inspiration for innovation seems to be extremely accidental, just like winning the lottery. I thought it wasn't. If you pay attention to everything around you in a scientific way of thinking, you will find that inspiration is almost everywhere. Early pens and ink were separated, so when people wanted to write, they dipped their pens into the ink. This situation lasted for a long time, but no one cared. It was not until later that a clever man in the pen-making industry discovered this problem and came up with the idea of combining the two. So the fountain pen was born. Before that, more than 10 million people used pens, but all of them had no chance with this invention. Why? Because they lack attention and scrutiny to life, that is, careful observation. Careful observation is an essential quality when collecting innovative materials. People with this quality will have more innovative opportunities than others. And turning a blind eye to the things around us is just a common problem of ordinary people, so the god of innovation will pass by. Getting rid of mindset is another feature of innovative spirit. Thinking set is sometimes useful, which makes us more skilled in solving some common problems, but it is harmful to innovation. A mother asked the teacher, "How can I make my child eat eggs for breakfast?" The teacher asked, "Why should children eat eggs?" "To supplement protein". Mom replied. "Then why don't you use another method?" The teacher said. So, the next morning, the mother watched the child eat his favorite beef biscuits with satisfaction. Here, my mother has a fixed mind, that is, she must eat eggs when she thinks of protein. It can be seen that fixed thinking often makes our thinking narrow and even makes us unable to find some simple things. Innovative spirit also requires people not to judge easily. "Judgment" refers to logical reasoning with existing knowledge. But new things may not adapt to the original knowledge system. Therefore, old knowledge always leads to the fallacy of new things, so people give up continuing exploration and lose the opportunity to innovate. "Relativity" is undoubtedly one of the greatest scientific achievements of mankind in this century. However, if Einstein applied the classical physics knowledge he had learned to reasoning and judgment and gave up after reaching a fallacy, then even if he had a genius, he just circled in the circle of classical physics, and it was difficult to achieve future glory. American scholar Michael Leibov once said this? Quot Almost every invention is the result of a strong-willed person who firmly believes in his imagination. "Although some absolute words, but also makes sense. Looking back on human history is actually a history of constant innovation and progress. With the acceleration of social progress, human innovation activities are also accelerating, and people's innovative spirit is becoming more and more important. When talking about talents, Ning Chaodi, president of Kelihua Software Group, believes that the information age is an era with extremely weak materiality. The leap of consciousness will bring a qualitative breakthrough to the development of enterprises. Therefore, a person's creativity is more important than knowledge. As a cross-century generation, how can we not pay attention to cultivating our own innovative spirit if we want to gain a foothold in the fierce competition in the new century? Do you have to ride a bike? The key idea is 1. The discussion was triggered by the pupils laughing at my strange way of riding a bike. 2. Write about the importance of innovation in education from the perspective of poor imagination of primary school students. I was really unlucky that day. It was already late when I went out. I rode my bike very fast on the road and didn't ride far. I only heard a click, so the pedal didn't work. This means I have to push my car to school, so I will be 200% late. I used my quick wits to sit on my bike and pedal, so my bike, which was originally like an ox, actually ran like a decent one. Just as I was proud of my cleverness and glad that I wouldn't be late, I heard a immature voice behind me say, "There is something wrong with this man!" " Then there is a sparrow-like brittle smile. My heart suddenly turned cold. I'm sad not because I'm regarded as an abnormal person with problems by others, but because the imagination of primary school students is too poor now. Pupils of this age should have a rich imagination, but the existing imagination of pupils seems to be trapped in the rules of books. Be sure to ride a bike. Those who don't ride a bike are all sick and abnormal people. It's not normal not to ride a car. This is not allowed. In fact, there are many reasons for not taking the bus: the car broke down, which is the easiest thing to happen, and they can't even think of it; Bicycles are hard to pedal, but they can be used for fitness. There may be something dirty stuck on the pedal and the foot can't step on it ... There are many reasons, and they are all normal phenomena, so you can consider it. Why can't those pupils think of anything? I once read in the newspaper that American primary school students can associate an egg with the incubation of President Reagan. Don't mention America, just mention that when I was in primary school, my teacher gave me some pictures and asked how rabbits moved when it rained heavily. We can think of many ways to put the table on it, put the chair on it, put the curtains around us, and even move the whole house. Now I think it's amazing. I have read the composition written by primary school students now, and I lament that their writing style is not as sophisticated as that of a primary school student, and the content is similar to that written by one person. I didn't know until I asked. That's what the book said. I asked, "Does the current teacher even care about copying the composition?" Answer: "The teacher said that if you write a good book, you must learn, and whoever learns like you can get high marks." Alas! Poor primary school friend, the composition is copied, and the thinking is also copied from the book. They seem to be clones of each other. Terrible! Pathetic! Don't let this terrible and sad "cloning project" continue, let the children's imagination shine again! Let them know that the composition should write what they want to say; Let them know that they don't have to "ride" a bike, and it may be normal not to take a car. The times call for "creative" talents. The key idea is 1. The dismissal of an innocent and uncreative employee from the company triggered a discussion. 2. Adopt the positive and negative comparison method. The deputy general manager of a company dismissed a "talent" on the grounds that although he was not at fault, he did nothing "creative" for the company. At first glance, it seems that the deputy general manager deliberately made things difficult, and the "talent" was wronged; But when you think about it carefully, "talent" is not creative, but at most it is a mediocrity. This incident tells us that a new concept of right and wrong has been clearly established in the minds of reformers. Practice makes true knowledge, let's see what kind of talents the times call for! 1992, the company founded by Dr. Wang An, the American "computer king", declared bankruptcy. Why does Wang always insist on producing the products he invented instead of innovating? As a result, the products were backward and the company had to close down. At the same time, a young man's career in the computer industry has soared, with assets exceeding $7 billion, surpassing the three major automobile companies. This young man is Bill Gates-an entrepreneur who succeeded by developing "unpopular". 1975, he founded the company and made a big fuss about soft technology that others thought was very small. Now he has occupied 90% of the global market. 1984, he developed a? Quot window "to replace the product, the result was unexpectedly won the rolling bonus. Other companies wake up too late. Thus, with the rapid development of science and technology, innovation is a necessary prerequisite for success, otherwise it will be eliminated by the times. However, looking around, there is still a market for people who make no mistakes. For a long time, in our ancient land, people have been protecting themselves wisely, asking for nothing in return, but asking for nothing. As long as there is nothing wrong with it, mix it with the age assessment title and get a promotion and salary increase; Once there is a mistake, attack one point, not as good as the rest, and stick to it forever. This old concept is like a rusty iron lock, which binds people's minds to death: they are not enterprising and afraid of innovation. The essential difference between the old and new views of right and wrong lies in: the former takes "merit" as the main criterion, and whether he is wrong or not, as long as he can make new achievements, it shows that he is a useful talent; And the latter? Quot "excessive" is the main criterion for measurement. Compared with the two, the concept of advantages and disadvantages of emerging industries is more conducive to exerting individual potential and promoting the development of productive forces, which meets the requirements of the rapid development of the times. Of course, advocating "creativity" does not mean pursuing novelty in everything, allowing mistakes but not committing heinous crimes. Real creativity is based on science, which requires talents to have energy, perseverance, break through prejudice and dare to be "heretics". China is making great strides on the road of deepening reform; The times call for "creative" talents!