Marketing plan 1
First, the analysis of automobile network marketing
At present, domestic automobile enterprises are still in the stage of exploring the network marketing mode and learning from their foreign counterparts, and have not yet formed a set of automobile network marketing guidance strategies suitable for China's national conditions. In the past, some automobile enterprises were only used to the marketing strategy of traditional physical market, but were not familiar with the marketing strategy of adapting to network marketing. They don't pay attention to improving their business level, cultivating customer resources, innovating enterprise technology and expanding their competitive advantages. Compared with foreign automobile companies, there is still a big gap, so many advantages of online marketing are not reflected in domestic automobile marketing.
The brand base on which online marketing depends needs to be further consolidated. Brand management is the advanced stage of marketing and the foundation and soul of network marketing. Only when online marketing is based on automobile brands with high reputation, good business reputation and perfect service system, can users accept new trading methods such as online car purchase and abandon traditional habits such as on-site car purchase, can it generate great appeal and attraction. However, some domestic automobile brands lack a scientific, modern and standardized action system, and their brand strength needs to be improved.
The specific business of network marketing is still in its infancy. At present, most domestic automobile enterprises just set up a website to do simple business such as online advertising, promotion, vehicle introduction, information release, price inquiry, sending and receiving emails with the help of network technology. Some companies even just put simple information such as company name, profile, vehicle type, research and development achievements, mailing address and telephone number on the Internet. In fact, the above-mentioned network services can not be equated with network marketing at all. Only by vigorously developing various specific marketing businesses, such as online research, online new product development, online distribution, online services, etc. Can enterprises make full use of network resources and keep moving closer to network marketing?
Second, the analysis of the current situation of network marketing
At present, the website mainly includes product display, expert response, cycling community, marketing network (account login required), dealers and service providers. Among these functions, only expert answers can interact with customers (the marketing network is unclear, and account login is required), and others are introductory information. Some downloads are provided in the rider community, such as ringtones, MVs, commercials, screensavers, classic pictures, etc. There is an online game, all of which are very simple Flash games, and there is also a real simulation game of Fengyun collision test, which is actually just a Flash car collision test. The other is the function of customizing email information.
Third, the investigation and analysis of competitors' online marketing.
Competitors mainly selected several Volkswagen cars for investigation, because the current competitors of automobiles are mainly from Volkswagen, and high-end models are not considered for the time being. The selected objects are as follows:
1, Shanghai Volkswagen: It mainly provides employees' owners' clubs, relevant information, inquiries from dealers and service stations, and the situation is similar. No information such as online consultation was found on the homepage. It is estimated that it is in the employee owners club (account login is required).
2. Honda: Online consultation, purchase consultation, after-sales service, feelings and suggestions. The company-related information and news mainly introduce the company-related information, more than purchase consultation, after-sales service, feelings and suggestions.
3. Toyota: It's all company-related information and news, and no information such as online consultation has been found.
4. Shanghai GM: online contact, product recall management (the specific situation is unclear, and the introduction link is invalid). The overall focus is on introducing products, and redundant links are invalid.
Fourth, the purpose of network marketing:
Let more people know, more people know and more people pay attention, so as to achieve higher sales and save promotion costs.
For automobile enterprises, there is no more effective communication channel than the Internet. According to a survey, 76% car owners will browse the website of the car company before buying a car, and 67% people will go to the third-party website to check the relevant comments. Now, there are also many auto companies that use blog online marketing methods, so that auto companies have more direct communication channels with customers.
It is praised as "national car" by mainstream media. We should also be at the forefront of the transformation of automobile marketing model. According to the overall statistics of the department on the sales link, the complicated sales link consumes about 25% of the profit in the overall sales cost of the automobile. According to this figure, if online ordering mode is adopted, 25% of the cost of vehicle promotion and sales can be saved in domestic automobile sales. This can not only reduce the cost of returning to consumers, but also improve the profit rate.
Five, website planning analysis
(I) Website construction of the company
1, add FAQ: At present, there is only an online consultation system, which can query your own questions, but not those raised by others. If customers encounter common problems, using online consultation will make people feel troublesome and need to wait for time. What should be done for this kind of problems is to sort out the common problems into a system to facilitate customers to query quickly, that is, to make a FAQ. Using FAQ can help customers solve problems as soon as possible and save consulting funds.
2. Add a virtual test drive: At present, there is only a "simulation game of wind and cloud collision test", which is actually just a demonstration of Flash. You can try to use Flash to make a simulated test drive that can control all kinds of data artificially, not only to test the collision, but also to provide more test options, as well as tests in different environments and different driving modes at different speeds, so that customers can better understand the vehicle performance. At the same time, it can also attract the attention of some netizens who are not planning to buy a car, but are also potential users. In addition to the test drive, it is also necessary to provide 3D observation of the internal layout and structure of the car through Flash in the game, so that netizens can understand the car from the inside out.
3. Provide a test drive application: As long as the buyer logs on to the designated website and reads the detailed information of the car, he can apply for a test drive to the 4S shop. If the test drive is satisfactory, the buyer can book directly from the website. After receiving the electronic reply, the buyer can pay the deposit in advance at the designated 4S shop and pay the full amount to pick up the car after completing the production according to the buyer's order. Eventually, the 4S store will be transformed into a service department, which is responsible for receiving orders and collecting money. Of course, its previous after-sales service function will continue to be retained, and online after-sales service can also be used. At the same time, the order-based sales model saves the promotion and marketing costs for dealers and enables them to reach a win-win model with manufacturers.
If all goes well, it will be a perfect marketing model. For me, the order-based production of all sales will achieve the sales result of "zero inventory" of this product, and the cost saved by the sales chain will enable it to obtain competitive prices of similar products. The company is the first in China to benefit more users and distributors through online customer order sales model. Through interaction and communication with users, we can enjoy convenient services and preferential discounts, constantly meet the individual needs of users, improve the "freshness" of products, and let new products reach users directly in the shortest time. "At the same time, the profits saved can be used for research and development and continue to improve product quality, thus improving the overall competitiveness of products. At the same time, the company established a large-scale after-sales service website, and conducted an after-sales car survey through the internet or telephone within a few days after the car was sold. At the same time, it also allows users to feed back the used information to the company service department. This will not only make users more satisfied, but also let the company know more about the cars on the market.
4. Blog promotion: Put the introduction and links of corporate blogs on the home page, so that more people can know about this blog and talk to it directly. In the "Olympic Games", it really showed its great commercial value and unique strategic charm. This way mainly reflects the huge role of blog public relations in online marketing. The car has created a direct form through the network conference room, through which people from all walks of life related to GM have the opportunity to talk directly with the car. With these feedbacks from customers, employees, investors, etc. We can promote the car to grow into a better company and provide better products for our customers. Through blogs, managers can express their views in their own language, without anyone's filtering, and directly listen to the feedback from people who are enthusiastic and interested in what the company is doing.
(B) Building a community-online
The cost of building a community is not big, and the funds are mainly spent on the promotion of the community. And with the car as a strong backing, the odds are great. Even if it fails, it only loses the construction funds. Promotion can only be attached to the promotion of enterprise products, so it can't be counted in community construction funds. Products originally need to spend money on advertising. If the community does well, the direct benefit is that it can get a good online advertising platform, which is incomparable to advertising with other people's websites. At the same time, it can well understand customers' needs, master a lot of information about netizens, and re-plan and integrate business models and policies under the network environment, so that the enterprise marketing system and various functions of the Internet can be organically combined into a new on-line marketing. The system includes finding new business opportunities, restraining competitors, discovering, attracting and retaining customers, adding value to one's own brand by increasing products and services, and so on. How to build this community? Most of the community models are similar, mainly to achieve better interaction with netizens, so the community should provide a more comprehensive BBS, a powerful blog with beautiful interface, as well as music, movies and games to attract netizens. These are only the initial construction, and the whole community should be updated and upgraded according to the needs of netizens to ensure the retention of users.
The promotion method of intransitive verbs website
The first stage: after the website is built, online games or surveys will be held during the listing of new cars, and advertisements will be placed in Tencent QQ and Shanda Fang Hao to attract netizens to browse the home page.
The second stage: go online immediately after attracting netizens, and add online advertising content to all advertisements. The community will cooperate with game operators and some software operators to provide netizens with virtual items such as activation codes and use rights of certain games and paid software products through online limited to attract more customers.
Summary:
A successful network marketing activity must have its uniqueness. Whether it is positive, side or behind the promotion or hype, there must be events and news familiar to public netizens, which are easy to be remembered by netizens and can produce positive or negative voices. Only in this way can the promoted activities and products attract public attention and discussion.
The power of a single network promotion company is limited, that is, using all channels on the Internet, media promotion can not achieve the expected results. Only by relying on the powerful force and accurate connection of hot news and events at that time can we expand the speed and scope of promotion. Through the effective intervention of hot news events on the Internet and media, we can effectively speak out, thus achieving greater results with less investment and operation.
For online video marketing, it is a good new marketing model. Video websites such as Youku and Tudou are easy to publish and have a large number of people. In addition, the relationship between headlines and event news, as well as the external promotion of video, can improve the viewing rate of video. This is a powerful way to promote online marketing.
Marketing plan 2
I. Purpose of the event
Strengthen the zero-distance communication between leaders and employees, stimulate employees' strong fighting spirit, meet new challenges, enhance the company's centripetal force and cohesion, reflect the unity and unity between the company and employees, win * * * life, * * * survival and * * * glory.
Deeply understand the corporate culture, effectively integrate into the team spirit, mobilize the enthusiasm of employees, and feel the new year atmosphere and warmth brought by the company's big family. Let employees realize that he is the company and the company is every employee.
Give awards to advanced individuals and collectives, give employees a stage to fully display their acting skills, and show the passion and vigorous development of (China).
Second, the highlights of the event
Overall coordination focus
There are colored balloons, cartoon rabbits, beautiful and generous etiquette models and red carpets at the entrance of the venue. There are graphic and video materials about the development of China on both sides of the aisle. The main venue has red carpets and red banners with red and gold as the main colors. The stage is designed and produced, and there are various fluorescent helmets and clappers.
The whole will give people a solemn, festive and brilliant effect.
Opening highlights:
Rabbit songs and dances can be seen everywhere, showing the rabbit spirit of China culture with vigor, hard work, passion, hard work, bold innovation, professional planning and harmonious development.
Highlights of the award:
Each receiver has two roses, one in his pocket and the other in his hand. There is an elaborate letter from home on the podium. Under the spotlight column, the winners slowly walked onto the podium from the entrance of the venue through the left side. The flowers in his hand are inserted in the home letter, and 300 flowers form a home letter, which is a musical reminder (home and everything). Sing together after taking a group photo!
Highlights of performing arts and guessing prizes:
In the middle of the performance, participate in interactive games, such as prize-winning quiz, hands-on thinking, throwing golden eggs and so on.
Third, the connection of activity links
No one present knows. All the lights are dimmed (5 seconds). When the dance music with passion starts, the spotlight beam shines on the curtain interface and the curtain slowly opens. A couple of rabbit dancers danced to their familiar melody. Subsequently, Shanghai Chuangu Culture Communication Co., Ltd. provided event planning, and nine pairs of bunny girls entered the venue one after another, and ten pairs of * * *, which meant perfection. It also shows that the real estate industry is sincere and dedicated to professional enterprises.
After the dance, the host came to the stage to pay a New Year call to everyone seated. Suddenly, the mobile phone (hands-free phone) rang, (the call from the leader (China) said that it was time for us to pay a New Year call to everyone, and then the leader hurried to the stage (the spotlight column greeted). After the main leaders gave their employees a New Year greeting, they said a blessing idiom. Listen to his voice before you meet him, and the next leader will use an idiom when he takes office (The Year of the Rabbit is prosperous, and the officials are dignitaries ...). Finally, all leaders will say New Year greetings to employees.
At the end of the New Year call, some leaders said whether they had given the prize to everyone. After meditation, all the leaders said "good" and the passionate music sounded gently and entered the awarding session. The spotlight lamp post salutes each winner and two hostesses, and then walks onto the platform. (Or use the "prop rabbit car" to pull to the podium, and the same etiquette, the lights should be in place)
At the end of the song "Home and Everything", the lights slowly dimmed and suddenly lit up, and the masked performer stood on the stage. (The mask can be taken off) So that you can avoid the dark light later. After the performance, it is also facing the end of this annual meeting. All the leaders came to the stage to pay New Year greetings to everyone again. The music started and (tomorrow is a good day) was over.
Marketing plan 3
I. Background
China is the kingdom of wine. Wine has various shapes and colors; Variety and output rank first in the world. China is also a paradise for drinkers. Regardless of north and south, regardless of men, women and children, regardless of nationality. Drinking has been going on for several years. This is also the most prosperous place of wine culture. The significance of drinking is far more than physical consumption and the pleasure of eating. On many occasions, as a cultural symbol and a cultural consumption, it expresses a etiquette, an atmosphere, an interest and a mentality. Wine and poetry have always been inextricably linked. Moreover, many famous wines in China not only give people beautiful enjoyment, but also give people beautiful inspiration and inspiration. The development of each famous wine contains the exploration and struggle of generations of workers and their heroic dedication. Therefore, the spirit of famous wine is closely related to national pride and fearless spirit.
Second, the marketing model
With the growth of the imported wine market, everyone is concerned about the development and trend of the marketing model of imported wine, and they are trying to use what marketing methods. At present, it is mainly expanded through these ways (for night shows):
1.bar
This form is dominated by bars, and consumption is guided by bar marketers. Relatively simple, let consumers consume directly, and the choice is more targeted and safer. Zhuhai Bar sells about 400-500 bottles of wine a month, which is also a place where drinks are sold quickly.
2. Nightclubs
Nightclubs have the most consumption power. Through the manager's economic linkage mode, most of the products purchased are high-grade wines, and the sales price is slightly higher than other places.
3. Keyboard tape hole inspection machine
At present, many people are optimistic about this market, with sufficient market information and sufficient advantages in wine selection channels. In terms of consumption, KVT places can specify a single choice for customers, and can be bundled with the price of private rooms in the form of wine.
4. High-end restaurants
Consumption mainly comes from the guest table and needs to be linked with service and sales staff. But in the future, China wine market will be better.
Third, marketing planning.
1, development strategy
(1) Focus on the media, and choose the combined media mode: use newspapers to promote print advertisements, and the number of street signs will continue to increase. TV advertisements will be concentrated in prime time, advertisements for main routes in key cities, and advertisements for shops in key docks.
(2) Strengthen the brand image packaging of model terminals in the terminal establishment;
(3) Holding a series of large-scale consumption promotion activities in conjunction with the party;
2. Consolidation period strategy
Properly organize a series of public relations activities, such as cultural performances, Liu Laogen platform, evening parties and other activities of social concern;
3. Promotion activities: (Note: The following promotion activities are only outlines, and the specific implementation plan is subject to the plan at that time)
Fourth, marketing strategy.
(1) Consumer-themed promotion (such as 1+2 mode and prize-winning mode): From April to July, the terminal consumption buying and giving activities will drive key consumer markets by means of lottery and giving away, effectively enhancing the brand's popularity among consumers.
(2) General consumption promotion: time activity mode, activity place, cost budget effect estimation, promotional clothing, wine labels, posters, DM sheets, X channels, and gifts.
(3) Public relations style
Both politics and economy need political public relations strategy, but public relations is an indispensable promotion element in product promotion.
When we set up a sales team, we must first consider that product promoters must have rich social resources and must also have the ability to integrate and control. The so-called ability to integrate and control social resources is public relations.
Marketing plan 4
I. Overview of the mandate
The hotel is located in Shanghai Hongqiao senior commercial and residential area, with business guests and conference guests as the main target market. In the forest-like garden and the standard tennis court, you can see the guests walking and exercising leisurely, quiet and full of energy. In order to make full use of the existing resources of the hotel and further expand the business market, it is planned to develop wedding banquet combination products. The demand of the wedding banquet market is enough to become another hot business spot of the hotel, which is expected to bring 15% sales revenue to the hotel.
Second, the market analysis
According to incomplete statistics, at present, 30% of the turnover of hotel catering business in Shanghai comes from wedding banquets. The hotel is attractive to wedding guests, which mainly has the following advantages:
(1) The hotel environment is elegant, "fashionable enough" and keeps pace with the times;
(2) there are rooms for guests to make new homes;
(3) There are many supporting services, which saves the energy of the guests.
The attitude of new people towards weddings and wedding banquets is that marriage is a lifelong matter and should be grand, but they don't want to spend too much energy on it. Obviously, most hotels have met the needs of the wedding banquet market. Most wedding banquets, which account for 30% of the hotel's catering revenue, cost more than 1 1,000 yuan. If the wedding planning is more emotional, the content is richer and the service is more thoughtful, I believe there will be guests willing to buy more valuable products at higher prices. Among Shanghai hotels, the starting price of the wedding banquet in Garden Hotel is 1888 yuan per table, which is different from that in ordinary hotels.
Three. Overview of Hotel Environment, Facilities and Services
1, the geographical environment of the hotel
The hotel is located in the middle section of Hongqiao Road, which is an important passage in the west area of Shanghai, and is surrounded by world trade center, international trade center, international exhibition center, friendship mall and other advanced commercial exhibitions and commercial and residential places. In addition, it has also undertaken the most important senior residential areas and expatriate residential centers in Shanghai, such as Gubei New District, Longbai Garden, Jinjiang Jingwei and Huang Chao Villa.
2. Advantages of hotel service facilities
The area of this hotel is unmatched by any other competitors. It has the garden of Shanghai Business Hotel, which is as natural, quiet and pleasant as a forest, and there are hundreds of kinds of flowers, which make the garden look particularly charming. There are several lakes in the park. You can enjoy the reflection or go fishing next to her. Occasionally, if you are not careful, a bird will come and talk to you. There is a feeling of paradise here.
The hotel room is hidden in the Woods. There are TV, mini-bar, telephone, TV channels in seven languages and instant flight information channels synchronized with the airport, and you can enjoy free newspaper delivery, shoeshine and other services.
3. Hotel service
1) The banquet hall of Four Seasons Hall can accommodate 250 people at the same time and serve Chinese dishes. Business hours are 1 1 to 1 1 in the afternoon.
2) The lounge is luxuriously decorated and can accommodate 100 people. Business hours are from 1 1 to 24: 00.
3) Lotus Hall is a la carte hall, 150 teahouse, which specializes in Shanghai cuisine. Business hours are from 7 to 24.
4) Sassoon Garden Restaurant is a western restaurant, headed by a German chef. Business hours are from 7 to 24.
5) The hotel also provides outdoor barbecues for nearly 1,000 people and holds outdoor cold meals.
The hotel comprehensive department has the most complete facilities and projects in Shanghai, including outdoor standard tennis courts, indoor standard swimming pools, squash, billiards, bowling, gyms and other fitness and entertainment projects.
Fourth, the target customers of the wedding banquet
The main tourist markets of the hotel come from foreign employees, celebrities, foreign trading companies, banks and securities institutions. These guests are high-level, spend a lot of money, demand high quality of hotel products and services, and are picky about the environment, so the level of wedding guests should be higher. According to the characteristics of the hotel, we can design a unique wedding package price for white-collar workers with a monthly income of more than 3,000 yuan. The service charge for each banquet is: 1588+ 15%.
Verb (abbreviation for verb) competitor information
leave out
Sixth, the wedding product mix plan
According to the above analysis, hotels should make use of their unique resource advantages to design products that competitors can't imitate in order to win.
(1) Wedding Form
1, Chinese and western wedding
On the beautiful garden lawn, the sun is shining, the birds are playing ... The band is playing cheerful music, the hostess and Mr. Wang are dressed in Chinese (or Western) clothes, and the newcomers are welcomed according to Chinese (or Western) procedures ... The green lawn, purplish carpet and professional service make you feel unique and warm, and the pure gauze skirt flutters in the romantic breeze on the lawn. Let new people remember this flower, this day, this atmosphere and this day. The hotel provides a hostess, a gentleman and an experienced emcee to invite the band. )
2. Fireworks party (the price depends on the size of the wedding banquet)
When the banquet is over, the stars shine at night, and the festive fireworks are colorful in the garden with little lights. People are holding the couple, and such a scene makes the wedding reception come to a climax. The hotel is outside the inner ring and fireworks are allowed, which is an advantage. )
3. Romantic wedding ceremony
In the garden, there are many tall trees, and new people can hang their favorite things on them. A good couple is a godsend, everything will be fine, and the loyalty and eternity of love will be together forever. (The hotel provides a well-designed lifting platform)
4. Water wedding (the price depends on the size of the wedding reception)
The hotel's indoor swimming pool is spacious and magnificent, with a rippling stage and a red carpet. The wedding is held here. Blue is eternal, love is blue. (Hotel layout)
5. Have a wonderful full moon banquet.
Classic European Style Garden Self-help Tea (from zero people in 200 yuan) The outdoor grass restaurant on the beach makes the most beautiful season of life eternal with sincere poems.
(2) Wedding product mix
1, Long Feng Cheng Xiang Banquet (1588+65438+ 05% service charge per seat)
Anyone who patronizes more than 10 seats will get:
(1) honeymoon room for one night (or deluxe executive room for one night to make up the difference in 88 yuan);
(2) A beautiful flower basket and a fresh fruit basket in the guest room;
(3) Two European buffet morning teas in Sassoon Garden Western Restaurant the next day.
(4) Sprite, cola and Tsingtao beer in the wedding banquet (2 hours);
(5) Provide the arrangement of flowers at the main table;
(6) Providing audio equipment;
(7) Provide buses to pick up and drop off guests (within 30 kilometers);
(8) Provide parking spaces for guests.
2. Rose for two (per seat 1888+ 15% service charge)
Anyone who patronizes more than 10 seats will be added or upgraded to:
(9) 1 item honeymoon room upgraded to Hua Qin executive room;
(10) item 3, breakfast the next day was upgraded to room service;
(1 1) Provide a grand wedding ceremony (depending on the weather of the day);
(12) Provide 1 Yingchunhuamen;
(13) Champagne Tower;
(14) The main table presents a 1 bottle of champagne;
(15) presented 1 three-layer festive cake;
(16) guest signature sheet 1 copy;
(17) hold a romantic wedding ceremony (depending on the weather of the day);
(18) Making wedding VCD (video provided by the couple).
3. Luxury wedding banquet (2388+ 15% service charge per seat)
Anyone who patronizes more than 10 seats will be added or upgraded to:
(19) item 9 honeymoon deluxe executive room for two nights;
(20) During the check-in, all items of the General Department (except beauty and massage) are open to newlyweds free of charge.
(2 1) Give two tubes of fresh orange juice to each table;
(22) The main table shows 1 dragon and phoenix sculpture.
(23) Each table will be given 1 bottle of Dynasty Dry Red.
(24) The main table presents 1 bottle of imported champagne.
(25) Give 1 beautiful natural flower.
4. Distinguished concentric banquet (2888+ 15% service charge per seat)
Anyone who patronizes more than 10 seats will be added or upgraded to:
(26) Item 9: Upgrade the honeymoon deluxe executive room to a deluxe suite for two nights;
(27) Provide welcome drinks (Sprite, Coke, Jinbi Mineral Water, Tsingtao Beer) for the wedding in the garden before the wedding reception;
(28) Give two bottles of Dynasty dry red to each table;
(29) Presenting tailor-made theme comics and hotel wedding room layout;
(30) Give a Longbai coupon with a value of 1000.
Seven, advertising planning
(A) advertising creativity and strategy
Subject:-Your Love Eden
Performance:
1, emphasizing the characteristics of forest gardens. The beauty of nature.
2. The garden villa is covered with a red carpet and rises to the depths of the green grass; This is a typical oriental color, which sets off the festive atmosphere.
3. Bihu, Yuxuan Zhongting and Quqiao are leaking; It symbolizes the eternity of love.
4, white-collar workers, stars and other weddings.
5. The tree is hung with knotted souvenirs.
6. The sunshine enters the wedding room through the window, and there is a beautiful breakfast on the table.
Strategy:
1. Let customers know about the wedding products of the hotel.
1) Advertisements released by various media (starting at 3: 00 on 20 10)
2) Planning the wedding banquet of the stars (20 May 20 10/0)
3) Inviting Shanghai white-collar workers to the garden party of the hotel (20 10)
2. Deepen the impression of Longbai wedding supplies.
1) TV station intensive advertising (20 10 September, 30 seconds every day, lasting for one month)
2) Cooperate with TV station "Love Hand in Hand" to hold a program in the hotel garden.
Step 3 remind customers
In 2020, we will start advertising once a month and image promotion activities once a quarter.
Media strategy
1, Shanghai Bride Magazine
This is a magazine for young people who are getting married in Shanghai, which is very targeted. Do an annual advertisement in May and 20 10, 2009.
Content: the image of the wedding banquet, wedding banquet products, and an exclusive interview with the couple in the hotel.
Cost budget: 37,800 yuan.
2. That's Shanghai and Shanghai Talket
These two publications are aimed at foreigners and Shanghai white-collar workers, who are important guests of the hotel wedding banquet. Their yearning for romantic wedding banquets and their spending power determine that they will be interested in watching Longbai's wedding advertisements in their leisure time. Advertise all the year round.
Content: Beautiful wedding image, perfect fitness facilities and natural beauty.
Cost budget: 53,000 yuan.
3. Jiang Shen Service Herald and News.
These are two newspapers that most young people in Shanghai like, one focusing on leisure and the other on economic information.
Content: wedding supplies
Cost budget: 70,000 yuan.
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