Since the end of June, 2020, 5438+ 10, the epidemic has spread rapidly to other provinces and cities in China, with Hubei as the core. According to Wilson's survey, as of February 2004 14, 28% of automobile dealers in China have opened their doors, and the production of automobile manufacturers affected by supply chain has not fully recovered. Will China passenger car market, which has experienced continuous negative growth of 20 18 and 20 19, fall into a deeper abyss in 2020?

By collecting a lot of market information and combining with Wilson's forecasting technology, Wilson made the following three possible forecasts for passenger car sales in 2020:

Optimism: the epidemic situation was controlled in February, the market fully recovered in April, and the state introduced effective economic stimulus policies;

Chinese: The epidemic was controlled in April, the market fully recovered in May, and the state introduced effective economic stimulus policies;

Pessimism: The epidemic was controlled in June, the market fully recovered in July, and the state introduced effective economic stimulus policies.

During this period, Wilson prepared seven special live broadcasts and seven analysis reports on the war epidemic strategy in the automobile market, and cultivated the "internal strength cheats" of the war epidemic from the aspects of regional market, market segments, coping strategies, value-added finance, new energy, channels and vehicle configuration.

The following is the wonderful content sharing of the first topic "Study on the Impact of Epidemic on Regional Markets":

According to the market share and growth performance of major provinces and cities in China, the report quickly identified 18 provinces and cities as key markets, and combined with the epidemic situation and the economic structure of each province, divided the key provinces into severe disaster areas and light disaster areas, pointed out the crisis points and opportunities of each province from the perspective of market segmentation and brand, and prepared for enterprises to target demand, develop customers, adjust sales volume and actively market.

18 Among the key provinces, the market areas of nine provinces including Hubei, Guangdong, Zhejiang, Henan, Hunan, Chongqing, Beijing, Shanghai and Tianjin were seriously affected by the epidemic.

The "hardest hit" of the epidemic car market;

Hubei, Hunan, Henan, Guangdong (excluding Guangzhou and Shenzhen), Chongqing and Zhejiang (excluding Hangzhou)

In the hardest hit areas, mainstream cars and SUVs are basically affected, among which the automobile market in Guangdong Province is greatly affected, while those in Henan Province are low-end cars and SUVs, as well as commercial vehicles. Cars above Class B and A \ B \ C SUVs in Zhejiang Province are greatly affected, while SUVs in other areas are less affected.

From the brand point of view, Japanese cars and luxury cars will be completely threatened, because their core sales are generally concentrated in the "hardest hit areas." Among the independent brands, Geely, BYD and GAC Chuanqi are greatly affected, and Dongfeng Shen Feng and Dongfeng Xiaokang in Hubei will also be seriously affected.

The car market in the epidemic is a "light disaster area";

Shandong, Jiangsu, Fujian, Shaanxi, Sichuan, Guangxi, Yunnan, Tibet and Xinjiang

Light disaster areas need to focus on mini-cars and A-class MPVs. Volkswagen and GM are strong, independent brands are evenly matched, and luxury brands are weak as a whole.

Shandong province? –? Opportunity market: Jinan, Qingdao and Yantai with high sales volume and growth rate are the most noteworthy cities; Weihai and Zibo markets are small, but they have growth potential. Linyi city should also attract enough attention, because its sales volume is very large. Shandong province has a flat terrain, and cars are more suitable for local needs; In addition, due to the business needs of small business owners, MPV also has a good market in Shandong.

Shandong province? –? Dominant brands: Among the joint venture brands, the strongest rivals are Volkswagen Department and General Department, and Beijing Hyundai also needs attention. Among the independent brands, the strength of Wuling and Great Wall can not be ignored, and Jianghuai and FAW Pentium are also making active efforts in Shandong. Among luxury brands, the "old brand" Audi is the most popular. In addition, Shandong still prefers second-tier luxury brands.

Jiangsu province? –? Opportunity market: pay attention to the fast-growing markets such as Suzhou, Wuxi, Nantong, Xuzhou and Changzhou. Nanjing with high sales volume also needs attention, while Yangzhou and Taizhou are relatively stable markets. ? Jiangsu has a flat terrain and its economy has developed rapidly in recent years. A-D cars are in great demand, and merchants prefer high-end MPV.

Jiangsu province? –? Dominant brands: Among the joint venture brands, Volkswagen Department and General Department are very strong in Jiangsu, and Beijing Hyundai is relatively concerned about Jiangsu. ? Among the independent brands, except Shanghai Auto and Dongfeng, most independent brands are not prominent in Jiangsu. ? Among luxury brands, all luxury brands have performed strongly in Jiangsu and invested more.

Sichuan province? –? Opportunity market: Chengdu, the provincial capital, with a high proportion of sales, must be the market of concern; In addition, the strong growth of Panzhihua, Ziyang and Liangshan is also the focus of attention. ? Sichuan province is a region that pays more attention to consumption, with good food and good cars, and a very high preference for SUVs. There is no shortage of high-end SUVs.

Sichuan province? –? Dominant brands: Among the joint venture brands, Volkswagen Department and General Department are very strong in Jiangsu, and Beijing Hyundai is relatively concerned about Jiangsu. ? Among the independent brands, except Shanghai Auto and Dongfeng, most independent brands are not prominent in Jiangsu. ? Among luxury brands, all luxury brands have performed strongly in Jiangsu and invested more.

(Note: This article was originally written by Guangzhou Wilson Information Technology Co., Ltd., please indicate the source if you need to quote; Please contact us for further in-depth interviews and more detailed regional epidemic analysis. Thank you. )

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.