Olympic freestyle uniforms are customized or sponsored by their respective countries, and all have brands and national LOGO. Olympic uniforms are not for sale, but only for national athletes. On the Internet, Taobao Tmall can buy ski clothes, but it can't buy Olympic sportswear. There are many brands and styles to choose from online. If you want Olympic freestyle skiing competition clothes, you can exercise hard and join the national team.
"Cloud Super Store" is the first "cloud store" in Olympic history. There are many licensed products of the Winter Olympics on its shelves. Through the shopping guide-style scene, consumers can go to the store to buy all kinds of licensed products of the Winter Olympics, so that the public can feel the atmosphere of the Winter Olympics online and participate in the Beijing Winter Olympics. At the same time, "Cloud Super Store" has specially launched the customization function of Winter Olympics licensed goods, so that consumers can customize their own winter Olympics sweaters and canvas bags, avoiding the embarrassment of "bumping shirts".
Winter Olympics "the same paragraph" down sales soared;
According to the data of JD.COM, the turnover of Anta down jacket on this platform increased by 203% from 20: 00 on February 4th to 1 1 on February 5th, and that of Disante down jacket increased by 196%.
Ali said that at the opening ceremony of the Winter Olympics that night, many netizens began to watch the live broadcast and buy the same paragraph. "China team's down jacket for the opening ceremony of the Winter Olympics" was posted on Taobao's hot search, and the sales of down jackets and sweaters in Anta Tmall's official flagship store increased significantly compared with last week. Among them, Gu Ailing's sweater with the same paragraph has been welcomed by consumers.
It is worth mentioning that the ice pier, the mascot of the Beijing Winter Olympics, is even harder to find. According to the data of JD.COM, among the popular search keywords related to the Winter Olympics in various provinces and cities in China during the Spring Festival, the search volume of the ice pier mascot accounted for 90%, with over 10 million people searching for the ice pier.
The reporter was informed that on the evening of the 4th, with the opening of the Beijing Winter Olympics, more than one million people poured into the official flagship store of the Olympic Tmall, and many peripheral products of the mascot ice shield were almost "empty". As of press time, the reporter saw in the above-mentioned online shop that the handmade toy ornaments of snow velvet with ice shield display "off the shelf" and are sold regularly, belonging to pre-sale goods, and each ID is limited to 2 pieces.
Miss Chen, a citizen, said, "I saw the goods in official website before, but I thought about it for a day or two and found it gone." However, some netizens said, "Wait, the factory will resume work after the holiday, and it should be ready soon." "Steady, believe in your productivity."
On February 5th, the official WeChat account of "Beijing 2022 Official Licensed Goods Flagship Store" released a message saying: "Since February 5th, in order to protect the purchasing rights of more consumers, some popular goods in the store, such as mascot plush toys and hand-made goods, have started to implement the purchase restriction policy, and we are doing our best to actively coordinate the stocking." And remind consumers not to buy licensed goods from scalpers at high prices, not to believe in price speculation and rational consumption.