How do merchants generally develop new customers?
First, the necessary feature of a strange recommendation \x0d\ 1. Have a good appearance and proper dress. \x0d\ 2。 Etiquette is the most important: nod, smile, shake hands and say hello. \x0d\ 3。 Positive, enthusiastic, positive, gentleman. \x0d\ 4。 The language is clear, sincere, accurate and concise. \x0d\ 5。 Proficient in product knowledge and industry knowledge. \x0d\ II。 The winning strategy of strange market \x0d\ 1. Randomly recommend \x0d\ (1) to integrate recommendation into life. \x0d\ (2) Carry products, materials and business cards with you. \x0d\ (3) Take advantage of opportunities to take positive actions. \x0d\ 2。 Targeted recommendation: \x0d\ (1) Understand the region, occupation, gender and habits. \x0d\ (2) Have the courage and patience to face rejection. \x0d\ (3) Focus on customer characteristics. \x0d\ 3。 Be good at \ creating momentum \x0d\ (1) creating suspense (2) attracting attention (3) arousing interest (4) arousing association \x0d\ (5) arousing desire (6) arousing decision (7) arousing action \x0d\ 3. Leave the plane voluntarily. \x0d\ (2) Correct self-positioning. \x0d\ (3) Learn to find a good topic at the right time. \x0d\ (4) Build relationships step by step, and don't be too enthusiastic and eager for success. \x0d\ 2。 Participate in social activities extensively, expand the scope of communication \x0d\ (1) Be good at communicating with people who are better than themselves. \x0d\ (2) Don't be too self-reliant, arrogant and not accepting people. \x0d\ (3) Adapt to each other's habits, and let them be caught off guard. \x0d\ 3。 Good at observing people with a wide range of interests \x0d\ (1) Good affinity and strong appeal \x0d\ (2) Caring people. \x0d\ (3) People without talent. \x0d\ (4) People looking for opportunities. \x0d\ (5) Money but no time. \x0d\ (6) Economic prosperity and spiritual emptiness. \x0d\ 1。 Preparation before contact: \x0d\ 1. Keep smiling and maintain a good personal image. \x0d\ 2。 Get to know each other with the mentality of making friends and narrow the distance between the two sides. \x0d\ 3。 Try to give each other a good first impression, and don't have any utilitarian ideas. \x0d\ 4。 Dare to recommend yourself and create an atmosphere of trust, otherwise it is useless to say more. \x0d\ 5。 What you say is reasonable and meaningful, and the other party is interested and willing to talk to you. \x0d\ 6。 Find, discover and create breakthroughs. \x0d\ Second, the technical point of cutting in: \x0d\ 1. Start with the topic of health and pay attention to each other's health. \x0d\ 2。 Talk about the related methods of health preservation, and derive a correct view of health. \x0d\ 3。 Talk about the advantages of TCM health preservation and introduce the products of Green Valley strategically. \x0d\ 4。 Talk about occupation: understand each other's economic situation and current job satisfaction. And try to ask each other if they need more income. \x0d\ 5。 Talking about dreams: guiding the other person to say the thoughts buried in his heart, causing a strong sense of loss. Inspire their entrepreneurial mentality with trends. \x0d\ 6。 Compassion: If you meet a fat man waiting for a bus, tell him that you have aroused his curiosity in the past, and then introduce the topic. \x0d\ 7。 According to the situation: If someone asks you why you are so healthy and beautiful, tell him that you are currently using Green Valley products \x0d\ 8. Share: If he is a doctor, plastic surgeon and other professionals, tell him that a friend recently recommended a product to you and ask him to help you identify it. \x0d\ 9。 If you are a young man, give him some encouragement and inspiration, and tell him (do you want to have a job-free income). \x0d\ III。 After contact, move \x0d\ 1. Leave business cards for each other to pave the way for the next step: and tell him that you are glad to meet him. \x0d\ 2。 For sincere strangers, using the company's business card or handwritten copy is less likely to be misunderstood as you are just selling products. \x0d\ 3。 For strangers who are not sincere, use business cards printed with companies and products to enhance their impression or arouse curiosity. \x0d\ 4。 Write down its characteristics, time, place and discussion content afterwards, and divide it into three levels: A, B and C. Then take the initiative to invite it next time. \x0d\ IV。 The mentality of doing business many times \x0d\ 1. Keep in touch: you can't interrupt at first, and then call each other 2-3 days later to deepen your impression. \x0d\ 2。 Close the distance: through chatting, close the distance and care about him, let our friendship go further and achieve the purpose of recommending entrepreneurship. \ x0d \ v. Precautions 1. Avoid the important: don't talk about products and prices in a hurry. \x0d\ 2。 Avoid being defensive, and don't reveal the recommendation intention prematurely. \x0d\ 3。 Classification: distinguish whether he is a consumer or an operator. \x0d\ 4。 A stranger with a good image and attitude will have a higher success rate. \x0d\ How to develop a strange market \x0d\ 1. Advantages of developing strange markets: \x0d\ 1. Blame the big market: every time I go home, I feel that the Amway market is big, because so many people outside need opportunities; Moreover, so many people need and can afford Amway's products (even if these people are using products of other brands now, and Amway's products are so good, it is entirely possible for such people to change brands-to change Amway brands). So Amway didn't die, just wanted to die. Many times we scare ourselves: Oh, if I tell him about Amway, will he accept it? Oh, I told him about the product, but you didn't tell me whether he would buy it. How do you know he won't accept it? You didn't sell it. How do you know he won't buy it? You have such a good weapon (Amway opportunities and Amway products), it depends on whether you use it or not, and it depends on your kung fu. Sitting at home thinking about Amway will have many problems; There is no problem going out to do Amway. \x0d\ 2。 Don't worry: I am sometimes afraid of embarrassment when acquaintances don't recommend me. \x0d\ 2。 Break through psychological barriers and develop unfamiliar recommendation and retail habits: \x0d\ 1. Some people dare to meet strangers when they are not in Amway (asking for directions and time), but they dare not meet strangers when they are in Amway. Why? Utilitarianism is too heavy. The words "Amway" are written on the face, "I want to recommend you" is written on the face, and "making money" is written on the face. \x0d\ 2。 Some people have a weak waist. They thought Amway was a peddler, so at first Amway was very obscene. Dare not look people in the eye, prick your tongue if you want to open your mouth. You have to understand that you are the boss of a big company (Amway company background)! Not a hawker, even the two founders of Amway use the word "boss" to address Amway's business representatives. If you don't have such an understanding of Amway, you will have no spirit, no momentum and certainly no achievements. If you think Amway is big, you will be big; If you feel small, do it small; You think it's great, it's great, it's average, it's average, you think it's bad, it's bad. \x0d\ 3。 Knowing strangers is the best way to examine our self-image: the biggest worry of people is that they can't see their faces, but we can use others as mirrors to reflect our own images. The so-called "people as a mirror, you can know the gains and losses." When you meet a stranger, if he is willing to talk to you, leave your name and phone number, indicating that you are trustworthy and that he accepts you; If he ignores you, or doesn't want to leave your name, or leaves a fake phone number, it shows that you are not worthy of making friends and being trusted in his eyes, then you should reflect on it and improve it. Doing Amway can make us see ourselves clearly, understand our strengths and weaknesses, and encourage us to change what we have, which is also a pleasure. \x0d\ 4。 Get into the habit of speaking whenever and wherever possible; It is his right to listen or not, and it is my right to speak or not. \x0d\ 5。 Not afraid to refuse: "You can ask for Amway, but you can't ask for Amway. If he ignores you, you can leave without any loss. " As long as you speak, someone will always listen; As long as someone listens, there will always be people who believe; As long as someone believes, someone will always do it; As long as someone does it, someone will succeed-you only need six people. \x0d\ Normal mind: When we do Amway, we just open a department store. There are more than 100 products in our shop, all of which are world-class products. When we talk about Amway, it's normal that our department stores are open for business, and others don't enter our department stores, or don't buy things after they come in, just like we treat other people's department stores. Will we go in every department store and buy things after we go in? No. Does anyone else feel hurt about those department stores we turned down? "I won't open this store!" ",is there such a thing? No. That's the same. It's normal for others not to enter our department store, and it's normal for others not to buy things after they come in. Besides, what we are doing today is Amway, and we are opening a brand-name store. If others don't come in, or don't buy things after they come in, it shouldn't be that we are sad, but that they are sad-such a good thing is not available or can't afford it. Just like someone passing by a Mercedes-Benz, he was afraid to go in. Do you think the owner of the car dealership should be sad, or the people passing by should be sad? People passing by are of course sad! Sad about not being able to afford it. \x0d\x0d\ III。 Choose the right place, the right person, if appropriate: \x0d\ 1. Choose the right place: relatively fixed place, relatively abundant time, relatively quiet environment \x0d\ plane \x0d\ train hard sleeper \x0d\ better bus. Know someone with a good expression and a smile. \x0d\ 3。 Choose the right words and create the right time: \x0d\ ① Find the demand point: Tell those people with acne on their faces that you are a beauty and nutrition consultant and invite them \x0d\ ② Praise: Praise is the diamond in language, praise looks, temperament, skin color, hairstyle, clothing, shoes and hats, etc. Praise should be sincere, natural and appropriate. \x0d\ ③ Care and help: When you meet someone who needs help with luggage or babies, and when you meet someone who is dozing off, ask him if he often works the night shift \x0d\ ④ "There is nothing to talk about": "You are not from here, are you?" "Yes, how do you know?" "Because you are beautiful." "What time is it, sir?" "Four o'clock." "Listen to your accent is not local. "\x0d\ ⑤ Create opportunities:" Sir, can you turn down the window? The weather is very cold. " "Of course." "Are you in business?" "How do you know?" "Because I also do business. "\x0d\\x0d\ Some notes: \x0d\ ① Don't hesitate: don't wait for you to speak, and others will leave. \x0d\ ② Don't panic: it's not appropriate to sweep the corner and look up and down. Say as soon as you find the demand. \x0d\ ③ If you know each other in the car, you should ask where to get off first, so as not to leave your phone number too late. \x0d\ ④ When you open your mouth, you should introduce yourself first, take the initiative to leave your phone number, and then ask others if it is convenient to leave your phone number: it is an international etiquette to take the initiative to show sincerity, and you should not "audit". \x0d\ ⑤ Leave the foreshadowing of the invitation. When you attend the lecture (or "salon" instead of "lecture") after the invitation, you will promote the theme and characters, not the content, otherwise others will not have to come. \ x0d \ 6 Take a small piece of paper and leave your phone number (not everyone will have a business card), and take two pens (in case one can't write). \x0d\ ⑦ Set the information of friends you know in a special notebook as soon as possible to avoid losing it. Try to write the information in detail (including name, time, place and place of origin, so that the other party can remember it; It is best to remember some words of the other party, so that the other party may be very moved. \x0d\ ⑧ When inviting by phone, follow the principles of "three don't talk" and "three minutes"; Give your name when you call (don't think others know who you are); Ask the other person if he is busy first (contact him next time when it is inconvenient). \x0d\ Many people, even our direct sellers, have a misunderstanding about direct selling, thinking that direct selling is mainly aimed at acquaintances. Actually, it is not. Let's do the math first. Suppose you have strong communication skills and have 100 friends. Each of them buys you a bottle of calcium tablets, and you can sell 100 bottles of calcium tablets at once. A bottle of calcium tablets can be used for three months, so what should I do for the remaining two months? By my side, the success of many business managers and senior business managers began with exploring strange markets. Therefore, whether it is a new direct seller or a sales elite, it is an important way to successfully explore unfamiliar markets. So how to open up strange markets? \x0d\\x0d\ First of all, I am the best! \x0d\ First of all, we should make full material and spiritual preparations. Bring your product description, items for product demonstration: pens, notebooks, questionnaires and other tools. Humans have the same characteristics, and what can benefit is always more acceptable. So to open other people's doors, we must start with giving. You should decide whether to position yourself as a health consultant, or ask about beauty care, or also, it is better for women to wear light makeup, and men should keep a clean appearance and wear professional clothes. A good professional image can make you \x0d\ more confident, and at the same time, it is easier for customers to have trust in you. \x0d\ In addition, you should have enough motivation to explore new markets. Do you want to give your family a good living environment and a good educational environment for your children, or do you want to give your parents who have worked hard all their lives a chance to travel abroad, or do you want to have a successful career and so on. You have to understand why you are doing this. When encountering setbacks, look back. Give up, still have to face the previous problems and move on! As long as you move forward, you may change your destiny! \x0d\ At the same time, we should have a good attitude and firm confidence. When dealing with strangers, the biggest problem is the establishment of trust, so it will be very difficult to deal with strangers. \x0d\ We will encounter more setbacks than in the acquaintance market. But we should take other people's experiences and difficulties as valuable lessons and don't let them linger in your mind. You must tell yourself that I will not fail. I just haven't found a better way to deal with others for the time being There are some customers with whom we have talked for a long time about products and made product demonstrations, but they are indifferent. It doesn't really matter. On the one hand, she gave us an opportunity to explain the product, which in itself is a good exercise opportunity for us. On the other hand, she is not responding to my product now. Maybe my explanation and demonstration are not in place and I am not sure about her direction. I will do better next time! Therefore, be grateful to each of your customers and have enough patience. \x0d\ Before making a strange visit, tell yourself: I am the best, so my customers need my help. At the same time, you can review your recent successful sales cases. Think back to your conversation at that time, your customers' good attitude towards you, how you contributed to \x0d\, how you ended your visit satisfactorily, and how to greet customers and introduce products to prepare for \x0d\ Every time you think back, your subconscious will turn your success into a new experience \x0d\ bring it to a new visit, so that you can firmly believe that you have a series of very successful experiences. \x0d\ 2。 Where is the road? \x0d\ has made preparations for a strange visit. How should we visit? \x0d\ It is important to set a goal for yourself. Goals can deepen our grasp of victory. Everyone understands the truth of "strive for the upper reaches, strive for the middle reaches and strive for the lower reaches". When you clearly write down your goals, you will overcome your doubts and fears. Happiness is defined as the positive realization of an ideal goal. Every step you take towards your goal will increase your happiness, enthusiasm and self-confidence. But don't aim at an impossible height, which will only hurt your self-confidence. The goal is generally set at a higher position that you can reach, that is, the position that you can reach through \x0d\ work. \x0d\ For example, when we start exploring new markets, we can visit ten customers every day. You put ten coins in your left hand pocket. After visiting an effective customer, take one out of your left hand pocket and put it in your right hand pocket (an effective customer here means that you have obtained effective information from her, and a visit that you haven't said anything or just said is not an effective visit). You can't go home until all the coins have been transferred. How can it be impossible to persist in this way for three months? But where can we find the ten new customers we visit every day? This question is simple. Just aim at a street, or simply the way from home to the company, and choose the way of walking. Every shop along the way is the object of your strange visit, and that's where your gold mine lies! \x0d\ Third, the happiness of growing up \x0d\ No one in the world is much smarter than others, but some people know how to sum up themselves better and learn in the process. When we visit, it is not enough to just track and record the itinerary and interview records. We must record the experience and lessons. What is worth improving? We should learn from it and continue to work hard. What are our successful experiences? We should make persistent efforts. Every visit every day makes a little progress. When you grow up, many things that used to be difficult will become easier. \x0d\ "patronize every day and die on the spot; Visit twice a day, staggered; Three times a day is normal; Four trips a day, garage; Five visits a day, two thousand gold; Visit six times a day to honor! "Dear direct selling partners, are you ready? Set foot on the road of exploring strange markets and welcome your brilliance! \x0d\ How to develop a strange market \ x0d \ x0d \ There is a good saying: "There must be a reason for failure, and there must be a way for success. "If you want to succeed in direct selling, you must pay attention to methods. Direct selling is not a simple knowledge. Like all other complicated knowledge, anyone who comes into contact with direct selling will encounter one problem or another. \x0d\\x0d\ Unfamiliar visit is an insurmountable obstacle for many direct sellers; Many people will feel that there is no way to start. But you have to go beyond it. No one's network resources are infinite, and your original network resources will always be used up one day; The market for acquaintances is limited, while the market for strangers is infinite. If you want to expand your team and improve your performance, you must master the skills of visiting strangers. \x0d\ 1。 Mentality determines everything: \x0d\ Being a direct seller pays attention to mentality, so does being a strange visitor. Attitude is everything. Without a stable and peaceful mind, it is impossible to make a strange visit. \ x0d \ x0d \ It takes courage to visit strangers, especially for the first time. Many people feel nervous at the thought of talking to strangers in the future. It seems that the blood flow all over your body is accelerated, and you will feel more scared. In fact, this is a very normal physiological reaction. People are also animals, and animals are used to living in familiar environments. Once in a new environment, people and animals will feel nervous. Tension is an instinct, and its function is to make people adapt to the new environment more quickly. The intervention of a stranger is like bringing a new environment. Because you don't know him well, it is normal for you to be nervous. \ x0d \ x0d \ It's normal for you to be afraid of not knowing what will happen next. People always panic about things that they can't grasp and are uncertain. Actually, this happened because I thought too much. Do a strange visit, you must not have too much scruples. Don't think too much before doing it. This is the first point. You have to understand that it is normal for others to reject you. This is the mentality you must establish. You should have a stable and peaceful heart. \x0d\ 2。 Perseverance: \x0d\ Resilience is an essential factor for making a strange visit, so persevere. Doing direct selling is a business and your career. You should run your direct selling activities like your own. I remember an entrepreneur once said, "As a real entrepreneur, one's life and enterprise are linked together. "The same is true of direct selling. If you want to succeed, you must have such awareness. \x0d\ A friend once told reporters that in the process of taking a taxi, he successfully recommended the profession of taxi driver in a short time. When she got off the bus, the driver decided to sign the bill with her. Her experience was described as a beautiful conversation between her friends. She said: "seemingly accidental, in fact, many accidental successes have inevitable factors. "She is always ready to do direct sales. She goes to work by taxi twice a day, and every time she takes a taxi, she has to talk to the driver, which is equivalent to at least two strange visits every day. And this is a very targeted visit to the same kind of people. That is, she practices every day, how to make taxi drivers visit strangers. After dozens of failures, she succeeded. \x0d\ "The success of a strange visit depends on your mentality. "My friend explained. Her success lies in her good attitude. A good attitude is a feeling. If you want to have it, you must be resilient and practice more. Practice makes perfect. In this way, you can also encounter "accidental" success; You know, it's not luck. \x0d\ III。 Make good use of skills: \x0d\ Many people don't know how to start a strange visit, but there are actually many tips. Read carefully and you can follow suit. \ x0d \ x0d \ Let's talk about taking a taxi. Everyone took a taxi. How will you start talking to the driver? In fact, when you started chatting, you started visiting strangers. \ x0d \ x0d \ You can start chatting from many places. For example: what is the current income situation? How was your day's work? Do you do anything besides driving? \x0d\ A strange visit must have a purpose. You can set two purposes: one is to make friends; Second, development. \x0d\\x0d\ Developing the interviewee to be your customer or your business partner is the highest goal, and correspondingly there is a lowest goal, which is to reserve resources for making friends. Therefore, the basic requirement of a strange visit is to obtain the contact information of the interviewee. Get the contact information of strangers, and your strange visit will become your goal. \x0d\\x0d\ If you have an expected goal, you won't be at a loss when you visit strangers. In addition, when you speak, you should learn to grasp a degree problem. For example: chat with taxi drivers and talk about income with drivers. If he reveals that his work is already hard and his income is satisfactory, he has no intention of increasing extra income. You should control your conversation and stop talking about topics that he is not interested in now. Stop talking about your occupation. You will give up the highest goal (development), and all you have to do now is say something else. Try to get his contact information, because there is no demand in this area at this time, which does not mean that he will not have such demand in the future. With the contact information, you can continue to communicate with him? \x0d\ So how to develop strange markets and establish relationships with strangers? \x0d\ First of all, create a beautiful personal external image \x0d\ Please remember: what is more important than what, especially when dealing with strangers, a good personal external image is one of the secrets of our success. Suit is the best choice for men to wear. \x0d\ Men should achieve "three lights and two straightness": head light, beard light and leather shoes light; Tie straight, pants straight. Nails, neckline and cuffs should be kept clean. It is best to wear black or dark socks and put them in the pocket of a suit. These are international etiquette. For women, business attire is a wise choice. Young people should dress themselves up mature; Older people should dress younger. It is also important to choose a hairstyle that suits you. Will increase your charm. In addition, pay attention to your body shape. Barrel-shaped body is bloated, F-shaped body (including humpback) is sunken, and the best body is S-shaped, so it is necessary to shape S-shaped body. \x0d\ Women's dress taboo: Don't wear thin, revealing and penetrating clothes. \x0d\ II. Improving one's self-cultivation and quality \x0d\ It is not enough to have an external image. Without good cultivation and quality, as long as you deal with others, you will expose your shortcomings and lead to the failure of communication. Therefore, improving one's self-cultivation and quality is a very important life lesson. However, the improvement of self-cultivation and quality cannot be achieved overnight, and it is a long process. Good body language, well-meaning smile, proper greeting, correct handshake, proper conversation topic and extensive knowledge are all manifestations of self-cultivation and quality, which will affect the establishment of our relationship with customers. Chairman Mao once said, "Where there is a will, there is a way". As long as we are willing to change, through study and practice, we will certainly become a high-quality, literate and successful person. \x0d\ III. Specific methods and skills for establishing relationships with strangers \x0d\ 1. Join various social groups. For example, join various societies and associations and strive to become members of groups. Objective: To establish relationships with upper-class people, improve social status, and establish high-quality marketing teams and customer groups. \x0d\ 2。 Participate in all kinds of business fun. For example: fitness clubs, fan clubs, fan clubs, learning clubs, hunting clubs and other clubs to expand the customer base. \x0d\ 3。 Participate in various trainings, seminars and forums organized by the Association. To participate in such activities, you should actively promote yourself and don't miss any opportunity to speak and express yourself. Prepare business cards, exchange business cards with them before and after the meeting, and more importantly, take the initiative to ask others for business cards. \x0d\ 4。 Participate in various fairs, exhibitions and expositions. This kind of meeting, the information and business cards of each unit can be obtained at will, which is very conducive to developing strange markets, because you can learn about the people and units you want to know, and the content of the conversation will be very substantial in the future. \x0d\ 5。 When attending a friend's birthday party, wedding and other parties, please don't forget to bring your business card for exchange, bring a notebook and pen, and record the contact information of those friends who don't have business cards. \x0d\ 6。 Participate in the talent recruitment exchange meeting. People attending the recruitment exchange meeting need to be very clear, that is, find a satisfactory job. It is very easy for you to establish a relationship with each other. You can tell the other person that you are looking for talents for the company and interview him another time. \x0d\ 7。 Collecting advertisements and publicity materials of various companies is also an effective way to establish customer files. \x0d\ 8。 Collect job advertisements in the newspaper and contact them for an interview. \x0d\ 9。 It is also a good way to publish advertisements and seek cooperation. \x0d\ 10, be a man of heart in life. In elevators, buses, restaurants and travel, many public places