Because this is also a way to enhance their popularity. Now is a fast-paced and fragmented era, and it is difficult for everyone who is busy with life to concentrate on watching long videos or articles. People hope to learn about what is happening in the world or have fun from it, save time and get information through a short video for a few minutes. So the traffic of short videos fell to the ground, and the corresponding software was on fire, but it is not a simple matter to attract attention. So many stars will naturally not miss this opportunity.

Taking the Tik Tok platform as an example, @ Dear-Dilraba has 54.437 million fans, @ Michael Chen has 54.258 million fans, and @ Modern Brothers has 35.369 million fans, which can almost overwhelm most native online celebrities in comprehensive influence. At present, the number of fans of Tik Tok's popular online celebrity Dracula K is 23.794 million, and the number of fans of Liu Erdou who can talk is 46.243 million.

Chen Danqing once commented that all video works are entertainment, and short video, as a classification of video content forms, is a natural exhibition stage for entertainment stars. In tianhao's view, the short video of Star List is still too late. Due to the sudden emergence of short video after several years of silence, the earliest tone was too "grassroots" and the widespread implementation of 15s- 1 minute content restriction, the attempts of entertainment stars in the direction of short video were delayed. However, as two naturally suitable objects, the combination is inevitable.

So the stars joined the short video for their popularity.