Every successful person has a plan. Only by doing everything in a planned way can he succeed. If you want to start a business, it is best to have a business plan. Here is a business plan of "China Modern Fitness Center". This plan is based on the book "CreatingaWinningBusinessPlan" by Mr. Kravitt, president of an investment bank in Chicago, USA.
catalogue
1. Introduction to Planning
2. Management system
The manager introduced the salary responsibilities of the enterprise ownership distribution manager and board members.
3. Market analysis
Feasibility analysis of market layout
4. Competition analysis
5. Business operation
Selection of location equipment configuration, product and service introduction
6. Sales strategy
Short-term strategy, long-term strategy and competitive marketing strategy
7. Employees
8. Insurance and legal affairs
9. Seasonal and contingency plans for operations
Emergency plans and measures
10 financial status
Members forecast membership fees, conditions of balance of financial revenue and expenditure and assets and liabilities, monthly income statement and conditions of financial changes, and charts of various financial forecasts.
1 1. Appendix
A. Enterprise organization chart
B. A survey of members of health clubs
C. Market penetration analysis
"China Modern Fitness Center" Entrepreneurship Plan
1. Plan overview
"China Modern Fitness Center" is a club being established to provide indoor and outdoor sports for its members. Different from most existing fitness clubs, "China Modern Fitness Center" (referred to as "Fitness Center") will provide sports venues such as volleyball and basketball for teams, as well as fitness venues and facilities for individuals. The fitness center will actively promote the participation of units and families and provide expert guidance and training courses for those who are interested in improving their sports skills.
Generally speaking, the key to competition in this industry lies in the choice of location, the design of activities, the quality of service and the conditions of equipment. We plan to locate the fitness center in Dongcheng District, Beijing, where the income of residents is 2.5 times the national average; Employees in factories, enterprises and other units here have a tradition of teaming up for sports activities. The activities of our fitness center are all designed around people's interests, which will exceed the expectations of future members. The equipment and experienced managers we provide will make the service of the fitness center surpass other similar clubs.
Apart from the success of the above-mentioned fitness club, more importantly, we have a group of experienced, enthusiastic and angry managers who are committed to running this fitness center. Mr Zhang Dawei is an excellent marketing expert, and he will become the president of the fitness center. Ms. Wang Lihua will be the head of the Project Department and Public Relations Department; Mr. Liu will be in charge of the equipment department and staff training. All three of them have MBA degrees and have many years of experience in this industry. Mr. Weimai is an expert in finance and will be the chief financial officer of this center.
The establishment of the fitness center requires the purchase of 5 hectares of land, plus the cost of construction and equipment installation, which requires an investment of 4.5 million yuan. The above-mentioned key management personnel * * * contributed 600,000 yuan, and some external investors have promised to contribute about 6,543.8+0.9 million yuan on the condition of obtaining 40% of the shares. The fitness center also needs to borrow 2.25 million yuan from relevant institutions. It is planned to use the land and houses built for the center as collateral for the loan and provide 40% of the payment to ensure the reliability of this mortgage loan. We predict that the total sales of the fitness center in the first year will reach 6.5438+0.8 million yuan, and the profit and tax will reach 75,000 yuan.
Step 2 manage
Manager introduction
Mr. Zhang Dawei, aged 40, holds a master's degree in business administration from Peking University and a bachelor's degree in economics from Sun Yat-sen University. Mr. Zhang has served as the vice president of Guang Fitness Club for many years, engaged in the site selection, daily operation and activity project development of fitness clubs. Prior to this, Mr. Zhang worked in Guangzhou Family Fitness Center and engaged in direct sales for many years. Mr. Zhang is also a sports enthusiast. He is also the director of China Indoor Sports Association.
Ms. Wang Lihua, aged 35, holds a master's degree in business administration from Renmin University of China and a master's degree in education from Beijing Normal University. Ms. Wang is currently the manager of employee activity department of Stone Group Company, and has rich knowledge and experience in employee activity project design and sports equipment. Ms. Wang is also a member of the Board of Directors of Dongcheng District Youth Activities Association.
Mr. Liu, aged 38, holds a bachelor's degree from the Department of Physical Education of Beijing Normal University, and now works in the Equipment Management Department of the International Seamen's Club. Mr. Liu is an active member in Beijing sports. He also participated in several amateur basketball teams and volleyball teams and served as a coach.
Mr. Wei Mai, aged 48, holds a master's degree in corporate finance from China University of Finance and Economics, and is a senior accountant. He is currently the chief accountant of the National Youth Sports Association.
The above managers have many years of working experience in their respective fields, two of them have financial management experience and three have experience in running fitness clubs. This combination of managers provides a solid foundation for the fitness center. Even if a manager leaves for some reason, other members can immediately fill the vacancy.
Although the above-mentioned personnel still hold important positions in other units, but they have not signed any restrictive contracts with their units, they can leave their jobs at any time and join the fitness center. A contract signed by these four managers stipulates that they will serve the fitness center for at least five years from the date of joining the fitness center; In the future, anyone who leaves his post may not engage in business that is competitive with the center within five years from the date of leaving his post. In fact, the four original founders have invested a lot of manpower and money to establish this center, and they will devote themselves to making it a successful fitness club.
reward
The annual salary of the four founders is set at 50,000 yuan, which is equivalent to the current salary level of people in the same position in this industry.
Distribution of entrepreneur's ownership
The fitness center initially issued 6,543,800+ordinary shares, and each of the four founders contributed 6,543,800+0.5 million yuan, which was 654.38+ 0.4%, that is, 6,543,800+0.4 million shares. Each director (***4 persons) will receive1%(* * 4,000 shares). The other three investors who don't participate in the operation * * * contributed RMB 6.5438+0.9 million, and will share 40% of the shares according to the proportion of their contributions.
Manager's responsibility
President/Marketing Department: Mr. Zhang Dawei will be the president of the fitness center. He is the core of the whole center. His main responsibility is to lead the managers of the enterprise, and also to train and guide the sales staff of the center.
Project design/public relations: Ms. Wang Lihua will be the director in this field. Ms. Wang will continue to analyze the development of the fitness club industry and the needs of customers, formulate activities that meet the market demand, and be responsible for the advertising business of the center.
Equipment Department/Personnel Department: Mr. Liu is in charge of this department. Mr. Liu will be responsible for the purchase and maintenance of the center equipment and the management of other staff in the center.
Financial/Accommodation System: Mr. Weimai is in charge of this department. The computer system of the center has corresponding data and files, which are also managed by Mr. Wei.