Modeling is not only a profession, but also an idea. Nowadays, anyone who interprets the corporate product culture or brand image is shrouded in the aura of models. Because these people usually have a pleasing appearance, cater to the aesthetics of mainstream groups or some authoritative groups, and are mainly women-when they are associated with business, they form a unique economic phenomenon, which is the famous "beauty economy"; With more and more men joining this economic circle (they also have pleasing appearance and cater to the aesthetics of mainstream groups or some authoritative groups), the beauty economy has evolved into a beauty economy.
Necessary conditions for modeling.
What does it take to be a fashion model? As long as you are taller? The answer is no, some time ago, some media reported that in a recent fashion model contest held in China, more than 70% of the contestants had college degrees, and quite a few of them had undergraduate degrees. They are not only impeccable in figure and appearance, but also admirable in education and manners. To be a fashion model, we must have a good figure and appearance, and also cooperate with other factors, such as personal temperament, cultural foundation, personality cultivation, clothing display ability and other internal qualities. Become a successful model. Therefore, as a model, she should have comprehensive qualities in all aspects. To sum up, there are several conditions, such as body shape, appearance, temperament, cultural foundation, professional feeling and display ability.
[Edit this paragraph] 1: Body shape requirements
Height is the most basic condition for a model. The height of female fashion models is generally between 1.72~ 1.85 meters. Nowadays, several supermodels in the world, such as cindy crawford and Claudia Yima, are all around1.82m in height. The height of female advertising models is generally above 1.65 meters. Male models are generally between1.80 ~1.90m in height, 86~90 cm in chest circumference, 63~78 cm in waist circumference and 70~80 kg in weight. Harmonious body proportion is an important physiological basis of models. For models that embody the beauty of human body, we can refer to the golden section law when judging whether their bodies are harmonious or not. For the model's figure proportion, we can analyze it from the following aspects.
1, upper and lower body ratio-the requirement for models is that the lower body is longer than the upper body. 2, the proportion of big and small legs-the ratio of small legs to thighs is close to or slightly longer than thighs.
3. Head-to-body ratio-The length of the head is 1/7~ 1/8 of the body length, and a smaller head will make the body look more dexterous.
4, measurements-the chest should not be too straight, the hips should be narrow, and the hips should not sag. Female model measurements are about 90: 60: 90.
[Edit this paragraph] 2: Appearance requirements
Although the appearance is not prominent, it is also a very important image factor. For models, the ideal head shape is oval, and the face shape should not be too wide, but slightly longer. Correct facial features are the minimum requirement. You don't need to be very beautiful. As long as you have personality, you can still stand out.
[Edit this paragraph] 3: Temperament requirements
An excellent model often has a distinctive temperament. It includes people's posture, expressions, manners, manners and so on. As a model, it is not enough to have a good figure and facial features. With a good temperament, you can set off a wonderful fashion. Therefore, it is very important for models to always pay attention to their inner cultivation and appearance.
[Edit this paragraph] IV: Cultural basis
In people's minds, as long as you are tall and beautiful, you can become a good model. In fact, this understanding is wrong. If that's the case, why does our country want to set up modeling majors in various colleges, technical secondary schools and technical schools, and only choose some people who meet the standards of figure and appearance in society? Facts tell us that although education level and cultural accomplishment are not absolutely consistent concepts, models who have not entered colleges and universities still have to obtain some necessary knowledge through other channels.
Imagine, a model with a cultural foundation, he (or she) has a variety of unique expression methods for different clothing styles, which is convenient for forming his own personality and career development. In fact, a lot of cultural knowledge has a lot to do with model performance. Such as music knowledge, dance knowledge, costume design, photography art, stage lighting, etc. Are all things that people engaged in modeling must know. Even if they can't master these things, they should be familiar with them.
[Edit this paragraph] V: Professional sense
The professional feelings of models generally include clothing feelings and stage feelings. The so-called sense of clothing is an intuitive judgment of clothing, that is, being familiar with the fashion trend of clothing; People who know which style is suitable for which style and temperament; Be proficient in the personality requirements of your own image. Generally speaking, you can find the deepest trend by your intuition and dress up according to the trend information.
We often see some good-looking people on stage without charm, which is related to the stage feeling. I think the sense of stage is related to personal talent, but the cultivation of the day after tomorrow is also very important. We often see some supermodels. When they perform fashion shows, they often enter a state of being handy and no one is watching. Every move can show the beauty of fashion to the fullest, and their sense of stage can often bring the performing arts to the peak.
[Edit this paragraph] 6: Demonstrate ability
General display ability includes two aspects: stage performance skills and display clothing ability. No matter what kind of model, you should have the skills of catwalk, that is, you should be able to catwalk. Stage performance skills are generally cultivated through professional training. Fashion shows generally require models to understand the designer's design intent and the purpose of arranging and walking on the stage. The content of these requirements is the clothing display ability that a model must have.
The above six points are the basic conditions for becoming a qualified model.
As an excellent model, you should not only have good physiological conditions and cultural foundation, but also have a certain understanding of clothing design, production, fabrics, accessories, music and stage lighting. The model's workplace is on the runway. If we want to succeed on the stage, we must cultivate all kinds of relevant qualities under the stage. I think why Dior's generation of fashion designers call fashion models "fashion actors" may have something to do with this!
[Edit this paragraph] Other requirements
Generally speaking, models have three main standards, and those who meet these three main standards have the basic skeletal conditions to become fashion models.
1. Height
At present, the uniform height of international fashion models participating in performances is 1.78m (Italy sometimes requires 1.8m). If you can't reach the scheduled number of performers, the height can float up and down by 2-3 cm. Therefore, girls whose height is between 1.75- 1.80m are within the standard.
Step 2 measure
Measurement refers to bust, waist and hip. The ideal size is bust 90cm, waist 60cm and hip 9Ocm, but even in Europe, not everyone can reach this standard. According to the national characteristics of our country, the standard of measurements is generally chest circumference 84cm, waist circumference 6cm and hip circumference 90cm. Some models are relatively fat, but the hip circumference is not more than 2cm, and they can still be employed.
it seems
The appearance standard of fashion models is not simply to see whether they are beautiful, but mainly to see whether they have three-dimensional sense or personality characteristics. When selecting a model, experts should not only look at the appearance, but also consider the effect of makeup, and at the same time observe whether their personality is qualified for the modeling work according to their manners and appearance characteristics. In our country, girls with good looks have more opportunities.
Second, the basic elements of fashion model conditions include five standards besides skeleton requirements. People who meet these five standards have the basic conditions to become full-time models.
1. ratio
There are two ratios: the first is the ratio of head to whole body. The normal proportion of the average person's body and head is-the head is one-eighth of the whole body, and the proportion of models should be smaller than the normal proportion. If it is more than one eighth, other conditions will be balanced. The second is the ratio of the upper body length to the lower body length. The dividing line between upper body and lower body is sacrum. The upper body is from the top of the head to the sacrum, and the lower body is from the sacrum to the soles of the feet. According to the national characteristics of our country, the upper and lower length is equal to admission. The lower body is longer than the upper body, and the longer the legs, the better the conditions. There is a second measurement method. The upper body is measured from Dazhui point to breech line, and the lower body is measured from breech line to ankle bone. This measurement method is beneficial to fashion designers, who can directly think of the number of clothes, but it is difficult for other customers to imagine the physical condition from the size. Therefore, both measurement methods are needed, but there are differences in the name of the ratio.
2. Leg type
Leg shape is very important for fashion models, and people often fail in interviews because of their poor leg shape. The model's leg shape should be uniform in thickness, with straight centerline and strong calves. The thigh is too thick, the calf is big, or the outer arc of the leg midline is not ideal.
3. Face shape
Models' faces are oval, oval and rectangular. Other face shapes should be selected according to other conditions, and make up for it in makeup and hairstyle.
4. Skin
The roughness and delicacy of the model's skin and the depth of skin color are directly related to the timing of use. If the skin is good, there will be more opportunities and a wider range of adaptation. Acne or rough skin that affects the appearance will affect the opportunity. Even if the skin is good, pay special attention to protection. Because the makeup of models is professional and their daily life is irregular, we should pay special attention to controlling the intake of cigarettes, alcohol, sugar and irritating food if we want to keep the skin beautiful.
5. Hand shape
It is also common to make ornaments, computers and other advertisements by hand. The requirements of a good hand shape are slender fingers, not thick joints, fine nails and delicate and elastic skin.
[Edit this paragraph] Different classifications of models
The requirements for models in specific business are above the standards for clothing models, plane models and visual models, but in actual operation, they are divided into specific character models, product image models, fitting models and etiquette models.
1. Specific character model
A specific character model refers to the image of a model that is particularly suitable for a specific occupation or position. For example, the boss image is assigned to the computer or electronic notebook, and the identity image is assigned to the hotel manager or waiter or security guard. , are models of specific characters. This kind of model is not limited by age and height, and the choice of appearance is relatively broad when registering. When using a specific role model, the requirements are very specific and detailed.
2. Product image model
Product image model is the darling of modeling, advertising and even business. Their image has almost no faults. When people see their faces in advertisements, they can almost think of the brand of a product at the same time. The performance of the product image model in front of the camera should not be overheated or overdone. The harmony of spirit, emotion and form, and the innocence and clarity of image connotation are the highest skills pursued by professional models. At present, product image model has not been widely used in advertising in China due to technical and level problems, but it has been widely used in auto shows, computer exhibitions, beer festivals, jewelry auctions and other occasions.
Try on a model
This model requires that the figure must meet the standard. The model's chest circumference, waist circumference, hip circumference, neck circumference, upper and lower body ratio, breast position and other requirements are very strict, but there is no requirement for appearance. Their skills are a matter of high-level clothing appreciation ability and accurate expression of the clothes they try. Excellent fitting models can also put forward the possibility of fashion with experience. They are good advisers to fashion designers.
4. Etiquette mode
Now there are etiquette schools in society and etiquette classes in vocational high schools. These students have in-depth research on etiquette knowledge of various countries, nationalities and social places in the world, but they are still far from the work of etiquette models. Etiquette models are often used to cut the ribbon for business opening, award prizes in competitions, receive large-scale conferences, distribute company profiles, welcome guests at major events and so on. Etiquette model is the "face" of the inviting unit, and its task is to establish a good corporate image for the inviting unit with a well-trained image and elegant and thoughtful manners, so as to strengthen the scene and set off the atmosphere. The selection criteria of etiquette models are: good looks, slim figure, and height between1.70-1.75m. In addition, there are two parts to be selected during the interview: one is the neck, which is smooth and delicate, plump and graceful, and is mainly used for shooting necklaces. Followed by the foot, it requires good foot shape, good skin, sound nails and no blue veins exposed. Mainly used for shooting advertisements such as sandals, slippers and fitness equipment. It is not easy to select models that meet all kinds of conditions, but for fashion models, the first three are the most important acceptable standards. The latter standard can be selected as the local excellent standard. In a word, the model is the creator and disseminator of beauty, and its most practical standard is only one: it can meet the needs of product advertising image.
Verb (abbreviation for verb) performing model
The TV model contest provides models with an opportunity to show themselves. Different from other models, TV models are completely popular and face a wide range, just a veritable "TV catwalk".
As an excellent model, you should not only have good physiological conditions and cultural foundation, but also have a certain understanding and ability in fashion design and production, fabrics, accessories, music and stage lighting. The model's workplace is on the runway. If she wants to succeed on the stage, she must redouble her efforts off the stage. Imagine that a model with a cultural foundation has various unique expression methods for different clothing styles, which is convenient for her to form her own personality and facilitate her career development. In fact, a lot of cultural knowledge has a great relationship with model performance, such as music knowledge, dance knowledge, fashion design, photography art, stage lighting and so on. , are engaged in modeling.
Six: runway models
Among all kinds of models, runway models have the strictest requirements on physical conditions, because models are movable hangers that endow clothing with spirituality. In order to achieve the ideal wearing effect of fashion design, designers all over the world basically make sample clothes according to standard sizes. In this way, the height and measurements of the model should have a relatively uniform standard. Professional runway models generally have to meet this standard.
Female: under 25 years old, height: 1.68m or above.
Male: under 28 years old, height: 1.80m or above.
Requirements: symmetrical figure, good overall feeling, good image and temperament.
Therefore, if you want to be an excellent runway model, you should not only meet your own height requirements, but also undergo strict long-term training, including body shape, modeling, posture, walking posture, standing posture, catwalk, leg shape, face shape and so on.
Seven: mannequin
The mannequin is a key figure in the creation of human photography. The requirement for a mannequin is not only that she has graceful posture and smooth curves, but also that she has good artistic understanding and expressive ability of human body art. With these conditions, the mannequin will vividly show the author's creativity in the use of body language expression, so that the original thinking and shaping performance can be perfectly combined.
[Edit this paragraph] Model school
At present, model education in China can be roughly divided into two forms: one is undergraduate model performance education offered by more than 60 universities represented by Beijing Institute of Fashion Technology and Shanghai Donghua University; The second is the short-term training of model professional skills represented by social forces running schools. At present, there are about dozens of similar short-term training schools for models in China. No matter what form of education, it aims to train professional model talents for the fashion industry.
[Edit this paragraph] National supermodels
Famous Japanese models:
Non-modeless
1, non-No.2, You Mei No.3, Rena Takstad
1, seventeen two, Rong Cang Nai々] 3, Dashi Guangxi 4, Tonggu Meirui 5, Sato ぁりさ 6, Wu Jingxiao.
Teenager model
ぁぃ 123673 Wuchuan Youth Zone 2 1
ANECAN model
1, Nekam 2, 3, Meng 4, yarn weaving
CANCAM model 1, CANCAM2, Yu Yamada 3, Naoko Takizawa 4, Maki Nishiyama.
PINKY model
1, PINKY2, Sasaki Nozomi 3, RIENA4, ココ(COCO). Natsume
Light model
1, Lei 2, Ge Gangbi 3, Ayana Sakai
Li Meihui model
1, VIVI2, Du Zhi Xia Zi 3, Dawu Xia Nan 4, マリェ (Mary)
5. Salo マリー (Salamari) 6, ェ?ーローズ (Ellie Rhodes) 7, Shui Yuan Kiko
8. Lena Fujii. Jun Hasegawa
Mina model
1, Mina 2, EMI 3, You Hirukawa 4, Sen Luo Zhenhuan
JJ exclusive model
1, JJ2, Natsuki Kato 3, Riza 4, Youcun Shushu
Famous European and American models
Kate Moss
Heidi Cram
Gemma Ward
Sasha Pivovarova
Jessica Stam
Tanya Dziahileva
Lily Donaldson
Agyness Deyn
Natalia Vodianova
Freja Beha Erichsen
Freja Beha Erichsen
China supermodel
Du Fu Ma Yanli Chen Juanhong Kadhy Chow Lin Lin Chi-ling Yu Jiaqi Mona Wandan Zhao Chenchi Jiang Peilin Pei Bei Zhang Zilin
Li Shan Jingya Zhou Na Wu Weijie Pei Ci Li Caihua Xiong Dailin Chunxiao Guo Siya Wang Hui Wang Shiwen Wang Yu Zhang Yingqian Bian Yanyang Dong Wen Liu Dan Li Siyu Ni Jingyang Liu Wen Qin Shupei
[Edit this paragraph] Classification and function of the model
There are various types of models. In people's minds, a model is a performance costume, which means a model is a costume model. In fact, this understanding is one-sided. Models in a broad sense should include film and television models, printing models and commercial models.
Film and TV model
These models often appear in TV advertisements, and directors use their beautiful appearance to improve visual quality, thus expanding the influence of products. Such as cosmetics advertising, watch advertising, clothing advertising and so on.
Sometimes they also appear in non-profit feature films, for example, in landscape appreciation films, the natural beauty of the model's human body can set off the scenery and improve the enjoyment of visual beauty.
(2) Printed matter model
These models often appear on magazine covers, newspaper color pages, product posters, calendars and so on. Their jade photos often bring more readers.
(3) Business model
This mode is mainly to participate in ceremonial work, such as giving guidance at exhibitions, sports meetings and literary evenings, and assisting people when cutting the ribbon and awarding prizes.