Alibaba Sports was founded in September, 2065438+2005. Alibaba Holdings, which is controlled by Ma Yun, is jointly funded by Sina and Yunfeng Fund and registered in Yangpu District, Shanghai. Mu _ is the general manager [23][2 1], and Zhang Yong, Chairman and CEO of Alibaba Group, is the chairman. [2 1] At the beginning of the establishment of Ali Sports, Alibaba became the exclusive title sponsor of FIFA World Cup 20 15 to 2022, and the negotiations were conducted by Ali Sports. [24]2065 438+07, "Sports Bank" took the lead in launching the sports points system. As an online activity platform for National Fitness Day, "Sports Bank" is a meaningful innovation in the process of promoting national fitness and creates a new business model of sports consumption. [28]
In August 2020, Ali Sports Group ranked 35 1 on the Hurun Global Unicorn List of Suzhou High-tech Zone in 2020 with a market value of 7 billion yuan. [1] In June, 20021/kloc-0, Ali Sports announced that the company had completed the signing of the entrustment agreement, and obtained the operation right of Binjiang block of Hangzhou Olympic Sports Center with 15, including the main stadium, tennis center and its supporting buildings and facilities.
On September 9, 20 15, Alibaba Group announced the establishment of Ali Sports, formally and comprehensively laid out the sports industry, and proposed to innovate and develop the sports industry chain with the thinking of digital economy. [3] 2065438+June 2009, Ali Sports and Ali Digital Entertainment were fully integrated and opened [4]. At present, a sports business line with "sports service" as the core has been formed, and online and offline multi-field service systems such as events, venues and training have been built around campus, road running and national fitness.