1. History and traditional culture: TommyHilfiger brand is closely related to American culture in the 20th century. The brand was founded in 1985, and its brand purpose is to show American fashion styles, thus bringing a brand-new fashion element to the world. Philo brand, on the other hand, comes from France, emphasizing elegance, luxury and respect for tradition, so its style is usually more complicated and its grasp of details is more exquisite. Although the two brands have different cultural backgrounds, they both pay great attention to fashion and taste.

2. Design style and market positioning: TommyHilfiger and Philo are also very different in design style and market positioning. TommyHilfiger brand pays attention to youth and fashion, and its product line includes ready-made clothes, shoes, watches and perfumes. Very popular with young people. For example, TommyJeans series is a very distinctive product, which often has brand-new styles and designs amazing fashion styles. Philo, on the other hand, is more inclined to the high-end customization market, with higher price, which is suitable for mature professionals or rich people. Although Le Fei has always taken the high-end route, it will also launch some professional sports and fitness products to meet the market demand.

3. Quality and conscience value: In addition to brand history and market positioning, quality and conscience value are also one of the important criteria for judging whether a brand's taste is up to grade. In this respect, TommyHilfiger has a good reputation all over the world, because its products are famous for their high quality and low price. Although not as big as Philo, TommyHilfiger also attaches great importance to fulfilling social responsibilities. He often takes part in charity activities and launches environmental protection campaigns. Philo, on the other hand, pays more attention to fashion style and endless research and innovation. At the same time, Le Fei also promotes economic development by giving business partners import tax relief and technology transfer, so it is also a responsible brand.