Speaking of Spring Festival consumption, how can we have a big meal? In memory, many people's childhood Spring Festival memories begin with a sumptuous New Year's Eve dinner. In recent years, people in China eat more and more dinners, and some friends choose to eat a high-end meal outside. According to the statistics of the Ministry of Commerce, the booking rate of some time-honored catering enterprises is as high as 95%. Some friends choose to cook at home-Tmall data reports that the turnover of imported fresh food in the Spring Festival this year has increased by nearly 300% compared with last year; Of course, there are people who want to be lazy. According to the data of Alipay platform, the number of buyers who bought semi-finished New Year's Eve gift boxes increased by 2 17% compared with the previous year!

New Year Customs: From Sweeping Five Blessingg to Outbound Travel

With the advent of the Internet age and the continuous improvement of people's consumption level, China people are also constantly developing new ways to play "New Year's Day"-22: 18 on New Year's Eve. According to official data of Alipay, there are 25 1 10,000 netizens gathered in Five Blessingg through mobile phones, from the "Tianya Haijiao" in ushuaia, Argentina, to Tromso, Norway, with more than 230 in the north.

Since Alipay is so hard, WeChat is naturally not to be outdone. According to Tencent's data, from 0: 00 February (New Year's Eve) in 15 to 0: 00 February/2 1 year, the total number of friends reached 2.8 billion, and the total duration of audio and video calls reached1750,000 minutes. In addition to real-time New Year greetings, a large number of electronic red-envelope also spread to the north and south of the country through WeChat during the Spring Festival. According to statistics, during the Spring Festival, 768 million people chose to use WeChat red envelopes to deliver New Year greetings, among which New Year's Eve 16 is the peak time for sending and receiving red envelopes.

In addition to the mobile Internet changing our Spring Festival, cross-provincial and even transnational travel and vacation have also become a new way for China people to celebrate the Spring Festival. During this Spring Festival, China tourists have traveled to nearly 200 major cities in China and 68 countries and regions in the world. According to the comprehensive calculation of the data center of the National Tourism Administration, in the Spring Festival of 20 18, the national * * * received 386 million tourists, up by 12 1% year-on-year, and realized tourism income of 475 billion yuan. The "20 18 Spring Festival Golden Week Tourism and Travel Consumption Inventory" released by Tongcheng also shows that the per capita consumption level of outbound tourists during the Spring Festival exceeds 6,000 yuan.

Holiday essentials: games that will appear at least one holiday.

In addition to the statistics of these official platforms, many netizens exchanged their various consumption during the Spring Festival in the circle of friends-some chose to do fitness cards, and some gave red envelopes to their elders. Of course, the most talked about is buying games or giving them gold! After all, the Spring Festival of The Legend of Zelda: The Breath of the Wilderness was promoted by hell, followed by Monster Hunter: The World, and then Warriors of the Three Kingdoms 8 sold very well! Not to mention the various "Spring Festival" activities launched on popular mobile games.