Brother brand is a brand in China. Brother brand was founded in 1979, and belongs to Shanghai brother sports Products Co., Ltd. It is a domestic professional sports equipment brand, a well-known brand in the industry, and a domestic professional delivery warehouse sports equipment massage supplies supplier. Brother brand product line covers home fitness equipment series, gym professional aerobic equipment series, professional strength training equipment series, massager series, leisure sports series and so on.

The development of China's fitness equipment industry began in the late 1980s. With China's entry into WTO and Beijing's successful Olympic bid, it provides favorable conditions and development opportunities for the development of fitness equipment industry, and the continuous expansion of fitness team brings strong business opportunities for fitness equipment manufacturers.

With the rapid development of China's fitness equipment industry, some problems are increasingly exposed. Especially in the international market, there is a lack of well-known brands and the added value of products is low. At the same time, compared with the international advanced level, many production enterprises in China are still in the stage of imitation production, and their product research and development and technological innovation capabilities are insufficient.

In the field of consumption, compared with developed countries such as Europe and America, the penetration rate of fitness equipment products in families and the per capita consumption for fitness activities are still very low. Therefore, China fitness equipment industrial enterprises must seize the new development situation, intensify scientific and technological innovation, strive to improve product quality and strengthen independent research and development capabilities.