Lululemon is a Canadian sportswear brand, which mainly sells clothes and accessories for yoga, running, fitness and other sports occasions. Lululemon's products are famous for their high quality, high performance and high price, and they are positioned as high-end sportswear brands. Its products are made of high-tech fabrics and advanced manufacturing technology, which are sweat-absorbent, breathable and comfortable, and are deeply loved by fitness enthusiasts and fashionistas.

Lululemon's high-end positioning is not only reflected in the quality and price of products, but also in the marketing and image building of brands.