For example, the discount of health club in the new year looks attractive: the registration fee can be reduced for exercise in January, and members can get corresponding discounts. You think you really need these things. Everyone thinks what you think-or at least for a few weeks?
Eating a big meal to celebrate the New Year is easy to get you to apply for a membership card of a health club, because it seems worthwhile. But people are always related to sports: January is the time when people are most interested in sports. A survey in the fitness industry shows that 1 month 1 the number of people walking to work increased by 40% in the future, and people's interest in sports gradually decreased in the following year. 67% gym members have never been to the gym.
That's how gyms make money. Gyms take advantage of human guilt and laziness. Even if you know you won't go to the gym again, they want you to get a membership card; In fact, they want to develop you as their member precisely because you never go to the gym. A successful gym doesn't have enough room for all its members: in essence, they rely on members who never show up.
According to the research of economists from Stanford University and University of California, Berkeley in 2005, gym members go to the gym less than 4.8 times a month. This means that it is more convenient for most users to pay by call or renew their contracts monthly.
Those kind TV fans and people who buy extra services in health clubs (they are just another profitable member) pay for those who often go to the gym.
Some people have made some attempts to crack down on such gym members who never show up. 20 1 1 Two Harvard graduates designed a business model in which customers will be fined if their appearance in the gym does not meet the minimum requirements. This business model is called contract fitness. In this mode, more active members will increase the possibility of customers buying customized services and reduce the possibility of members canceling their contracts.
The strategy of these fitness clubs can be summarized in one sentence: healthy living makes money, but people who live unhealthy lives pay the bill.
After reading this article, the question comes. Should I get a fitness card?