Spring Festival is the first consumption "Golden Week" every year. During the Spring Festival this year, the state is vigorously implementing the policy of expanding domestic demand and stimulating consumption. Smart businesses are also taking advantage of the gap to boost the market, and the profit from promotion has greatly exceeded this year. Faced with the impact of the global financial crisis, the elderly in China have never lost their enthusiasm. Since then, the growing enthusiasm has put out the first fire consumed in the Year of the Ox. The extraordinary performance of market consumption during the Spring Festival surprised the world, revealing that China's official purchasing power is still there, and the link is how to "start" consumption. Experts believe that the most enlightening significance of this year's Spring Festival consumption is to "spend happily" and let the old people pay the bill willingly and happily. All parties should make great efforts to appease the people's desire for consumption and let consumers really benefit. Spring Festival "Golden Week" consumption put out the Year of the Ox □ Xinhua News Agency reporter Lei Xubo This year's Spring Festival "Golden Week", the consumption enthusiasm of the elderly in China exceeded many people's expectations. According to the monitoring released by the Ministry of Commerce on June 5438+1October 3 1, the total wholesale volume of social consumer goods in China was 290 billion yuan, up by 13.8% year-on-year. During the Spring Festival, various promotional activities, such as shopping festivals, trade fairs and temple fairs, were carefully organized around the country to actively expand holiday consumption. Businessmen in Beijing, Shanghai, Jiangsu, Shandong and other places take various promotional measures, such as discounts, gifts and lottery, to mobilize consumers' shopping enthusiasm and stimulate holiday market sales. Heilongjiang Province launched the activity of "delivering goods to the countryside to serve farmers", organized leading enterprises of "thousands of villages and thousands of townships" and large-scale agricultural products wholesale markets to deliver goods to the countryside to promote rural market consumption. Shaanxi Province 1 1 Suburb jointly held the "New Year Shopping Festival", and more than 3,000 kinds of new year's goods were gathered in the main venue of xi 'an alone. Guangzhou held the "Happy New Year Shopping" activity, with nearly 10,000 industrial and commercial enterprises in the city involved, and more than 200 preferential activities benefited consumers about 400 million yuan. According to the monitoring of the Ministry of Commerce, during the Spring Festival, the sales of key monitoring wholesale enterprises in Hebei, Heilongjiang and Shaanxi increased by 2 1.4%, 2 1.3% and 18% respectively, and Anhui, Henan, Hunan, Chongqing, Gansu and Guangxi increased by 15% respectively. During the Spring Festival, the sales of conservative new year's goods such as food, tobacco, alcohol and fireworks are hot, and the sales of gold, silver, jewelry, clothing, home appliances and other commodities are also growing rapidly. The sales of food, beverage, tobacco and alcohol in the national key monitoring wholesale enterprises increased by 23%, 17.5% and 14.7% respectively. Anxin meat, vegetables, seasonal fruits, health products and gift box wine have become the first choice for family consumption and gifts to relatives and friends. The sales volume of gold and silver jewelry increased by 17.2% year-on-year, especially gold bars, ornaments, pendants and commemorative coins in the Year of the Ox. Sales of clothing, shoes and hats increased by 14.2% and 12.9% respectively, and sales in some shopping malls doubled than usual. Sales of household appliances and communication equipment increased by 17.8% and 18. 1% respectively, and LCD TVs, kitchen appliances, digital products and electric heaters were particularly popular. The rural market is booming, and the sales of "home appliances to the countryside" products have increased substantially. The sales volume of household appliances of leading enterprises in "thousands of villages and thousands of townships" monitored by the Ministry of Commerce increased by 25.6% year-on-year. This Spring Festival catering industry is full of strength. Time-honored restaurants, specialty restaurants and other popular dining places have been sought after by the old people, and the economical supper from 800 yuan to 1200 yuan is the most popular among consumers. The holiday sales of old brands under Beijing Huatian Group increased by 18. 1% year-on-year. Among them, Qingfeng Baozipu chain stores and barbecue shops increased by 50% year-on-year; Famous restaurants such as Lao Xi 'an Restaurant, Houdefu Restaurant and Liuquanju Bean Bag Store all increased by more than 20% year-on-year. On New Year's Eve, all the time-honored restaurants in Guangzhou were fully booked. The number of nightingale bookings in hotels below three stars in Shanghai exceeded the same period of last year by nearly 20%. Restaurants in Hangzhou and Gusu have introduced special products such as "semi-finished supper" and "packaged supper" to meet consumers' consumption needs. Some catering enterprises in Qingdao have launched theme banquets such as "auspicious banquet in the Year of the Ox", "family banquet" and "warm and harmonious banquet", which has increased the cultural connotation of midnight snack. During the Spring Festival, the number of closures of key monitoring catering enterprises in Chongqing increased by 34.5% year-on-year, Hebei by 26.4% and Qinghai by 19.6%. During the Golden Week of the Spring Festival, in addition to conservative consumption such as shopping and dinner, festivals such as temple fairs, study, entertainment, activities and fitness are also widely welcomed by the public. During the Spring Festival this year, ditan temple fair received more than 900,000 tourists, a year-on-year increase of 20%. Many Chinese and foreign tourists attract their attention by imitating the customs and culture of offering sacrifices to the earth, kneading dough and shaking diabolo. The annual "Celebrating the New Year in the Museum" series of activities of the Capital Museum attracted a small number of people to watch. Children play with diabolo, kites, dough figurines, clay figurines, gourd paintings, bows and arrows and other old toys, so that the audience can recall the fun of childhood Chinese New Year from the beginning while watching. Bookstores in Jilin, Zhejiang, Inner Mongolia and other places are crowded, and the sales of books have increased by 20% to 30% compared with ordinary daily life. In Chongqing, since the third day of junior high school, many citizens have visited scenic spots, fairs and New Year's greetings in major metropolitan tourist attractions, and only the activities of "visiting Wang Yu Temple Fair and appreciating customs" have received 50,000 tourists. In Guangzhou, all kinds of sports-linked rush hours are full, and the 17 sports flower show has attracted about 20 thousand people to take the initiative to intervene; In Haikou, the bookshelves of major bookstores are full of customers who are serious about reading books, and there are long queues in front of the checkout counter. People not only enjoy spiritual life, but also don't forget to supplement spiritual food. After the Spring Festival, how to make "pleasure consumption" continue? □ Xinhua News Agency reporter William Wang Zhang Daosheng Gu Ye was certainly influenced by the economic "warm current". During the Spring Festival Golden Week, the tourism consumption market in the Yangtze River Delta region is still hot. Consumer vouchers and travel vouchers issued by Hangzhou and Nanjing have played a role in appeasing consumption. The special tour route of "Hundred Yuan Tour to Shanghai" launched by Shanghai has enhanced the fun of citizens' travel, and visiting relatives and friends during the festival has also become a highlight of the long-distance tour in the Yangtze River Delta. Due to the special weight of the Spring Festival in the minds of China people, "Happy Consumption" has become a strong support for the consumer market. Experts believe that the consumption in the Yangtze River Delta during the Spring Festival exceeded expectations, indicating that the official purchasing power is still there, and the link is how to "start" consumption. How to create a consumption situation, cultivate consumption talents and soothe consumption desires is a major issue that the government and businesses should consider after the Spring Festival. The Yangtze River Delta issued coupons and travel coupons to absorb the consumption climax aroused by passenger coupons, which became a highlight of the consumer market in Hangzhou during the Spring Festival. The conductor of Chun Qing Film World in Hangzhou said that during the Spring Festival, 70% of the people in the village who came to see the film used coupons, and the daily coupons were more than 300. In the world of Oscar movies, there are five or six more than ordinary weekends, with a gap of 10 minutes each, which was a rare phenomenon in the past Spring Festival. The manager on duty said that this prosperity contributed to the consumption of coupons. In Cuiyuan Film World, Wen Yi Road, Hangzhou, the reporter met Mr. Hu Yifeng, a third-grade teacher who came to see a movie with his mother with a coupon. "I have a coupon. This time I invited my mother to watch the movie Pleasant Goat and Big Big Wolf." Hu Yifeng said that he would go to Xinhua Bookstore to buy books after watching the remaining coupons of the movie. Starting from June 65438+1October 19, the Hangzhou municipal government issued each coupon with a face value of 20 yuan to poor households, retired citizens, disabled people and school teachers, with 200 yuan for each adult and RMB 100 for each teacher. The coupon expires before the Spring Festival and is valid for 3 months. It has reached more than 400 merchants, including Lianhua Huashang Supermarket, Suning Appliance, Yintai Department Store and other brand commercial outlets, 48 tourist attractions in Hangzhou, and local theaters and stadiums. At the same time, consumer coupons can also enjoy positive discounts. Fu Ruide, deputy general manager of Hangzhou Goldfish Electric Group Co., Ltd. said: "New Year's Eve? At the beginning of the year? In the fourth decade, the sales of goldfish washing machines in Hangzhou exceeded 50, accounting for 300% of the sales in the same period last year. 80% of customers who buy these products use coupons. " Consumer vouchers have achieved remarkable results in appeasing the tourism industry. Before the Spring Festival holiday, Hangzhou and Nanjing, two famous tourist cities in the Yangtze River Delta, successively issued plans to issue tourist vouchers, hoping to attract more tourists. The face value of Hangzhou tourist coupons is 10 yuan, each set is 100 yuan, and 400,000 sets are issued by * * *, covering Jiaxing, Huzhou, Shaoxing and other Hangzhou metropolitan economic circles, the Yangtze River Delta and even East China, as well as the medium and long-distance tourism market. Nanjing Tourism Bureau issued 20 million yuan rural travel vouchers to Nanjing citizens for their use in rural tourist attractions. Citizens can use travel vouchers in selected rural tourist attractions, and can also use them in industries such as accommodation and catering in scenic spots. The reporter learned from the local tourism department that the issuance of tourist vouchers has absorbed passenger flow on a positive level, promoted popularity, exerted the influence of economic leverage, and increased tourism expenditure. Discounts and profit-making promotions are effective. Zhang Cheng, who came to Nanjing from Maanshan, told reporters that it was right to travel to Nanjing this Spring Festival because he enjoyed many half-price concessions. Since the beginning of the year? Along the way in the 1990s, citizens from six provinces and one city in East China who travel to Nanjing can enjoy the preferential policy of half-price tickets for 27 municipal scenic spots in Nanjing as long as they hold the Park Year Card in their own region and within the validity period. According to the preliminary budget, the total amount of this discount is not less than 80 million yuan. Zhang Cheng at the beginning of the year? In the 1980s, he took his wife and children all the way and went to six scenic spots, including Sun Yat-sen Mausoleum, Ming Tombs, Xuanwu Lake and Mochou Lake. Because the tickets were half price, he saved a lot of money. "He spent a sum of money visiting two places". Not only did he save money on air tickets, Zhang Cheng also bought a new Bosideng down jacket at Shanxi Road Department Store in Nanjing, which was 50% off. Throughout the Spring Festival, the promotion wars in Nanjing department stores broke out one after another. A few months ago, it was a new winter dress of several thousand yuan, but now it can be bought at half price. Shanghai's Spring Festival promotion is also in full swing. In terms of home appliance sales, Yongle Home Appliances' Spring Festival promotion investment increased by more than 30% compared with the same period of last year, and the whole line earned 30%-40% during the Spring Festival. In terms of tourism, Green Boat in West Shanghai was launched1with a half-price discount of 65,438 tickets from October 25th to February 9th, which was very popular among family tourists in the Yangtze River Delta region. From the first day of the first month to the third day of the first month, the park received10.5 million visitors, up 96.3% year-on-year. More than 20 "100-yuan Tour to Shanghai" tourist routes launched by Shanghai Tourism Bureau cover 25 scenic spots in the city. The prices of most routes are below 100 yuan, and the lowest is 45 yuan. For example, tourists can spend about 100 yuan to take a cruise on the Huangpu River, climb the Jinmao Tower and watch the highlights of the Shanghai World Expo. During the Spring Festival, this "one-day tour of Shanghai by sea, land and air" has more flights every day to meet the market demand. Visit relatives and friends, relax nearby, and activate long-distance travel from the new year? Since the 1990s, the Yangtze River Delta railway, highway and other transportation departments have ushered in the peak of passenger travel, and Shanghai, Jiangsu and Zhejiang citizens have visited relatives and friends and the surrounding tourism has become a tributary. It is understood that during the Spring Festival, tourists to Hangzhou are mainly short-term tourists from the Yangtze River Delta region. The number of individual tourists in Hangzhou Song Cheng Scenic Area increased by 25% from the first day to the third day of the first month. The main tourists came from Shaoxing, Ningbo, Wenzhou, Taizhou, Shanghai and other surrounding areas. At the same time, the destination of Zhejiang tourists is mainly the Yangtze River Delta region. After New Year's Eve? In the 1920s, Chen Tao, a citizen of Hangzhou, invited a group of friends to visit Nanjing. "Nanjing is an ancient capital with rich cultural deposits. There are strange scenic spots such as Purple Mountain and Qinhuai River, famous snacks such as sweet clover duck and duck blood tofu, and leisure destinations such as Tangshan Hot Springs. Moreover, the road is not far away, and the Spring Festival travel can not only grasp the impression, but also be tired of the journey. " Chen Tao said. Chen Yan, a business person from Shanghai Agricultural Expo, chose to visit relatives and friends in Hangzhou during the festival to relax. She said that the rapid traffic in the Yangtze River Delta is becoming more and more convenient, and she doesn't think she needs a piece of political paper for the Spring Festival consumption that day! ! ! Senior one! ! Best original! 500-600 words The business of Nongbo is hard. According to the statistics of Shanghai Tourism Distribution Center, more than 30,000 people choose long-distance travel from the 30th to the 5th day of the first month. Among tourist destinations, Bi Li, an ancient town in Shanghai, and its surrounding areas are very popular. In addition, Wuxi Lingshan, Putuo Mountain, Gusu and other tourist routes are also particularly sought after. Under the crisis, how can consumption continue? The consumption in the Yangtze River Delta exceeded expectations during the Spring Festival, and the link is how to "start" consumption. Lou Jiajun, director of the Tourism Department of East China Normal University, believes that the purchasing power of the elderly is there. In fact, it has been closed for 30 years and accumulated a small amount of official wealth. A big difference between now and the Asian financial crisis 1998 is that people's wealth levels are very different. The most enlightening thing about this year's Spring Festival consumption is "happy consumption", which makes the old people pay the bill willingly and happily. All parties should make great efforts to appease the people's desire for consumption and let consumers really benefit. After the Spring Festival, the commercial and tourism markets will enter a dull period, and consumption will start. The link is the way of form selection, which is worth the money, and the services provided by the merchants should be innovative.

Of course, I don't mind you making it up yourself! Good luck!