TV Program Planning Book —— Happy Yangcheng Variety Program Planning Scheme
I. Introduction
This planning case is mainly based on the lack of a cultural program with local characteristics in Yangcheng TV Station at present. This planning case mainly solves the problems of positioning strategy, pre-broadcast propaganda, push-broadcast cooperation, program deepening and so on.
Second, the situation and environment analysis
Judging from the recent interviews and the feedback of the programs broadcast by our station in previous years, the programs of Yangcheng TV Station, which mainly focus on news, mostly cooperate with the key and central work of the county party committee and county government, focusing on economic construction, and there are fewer literary programs. Even if I have done some literary programs before, I haven't persisted for a long time for various reasons. Today's Yangcheng, regardless of the county and township, the spontaneous cultural activities of the masses are one after another, and the pattern is refurbished. Don't talk about all kinds of art groups that are active in rural red and white affairs every day, and don't talk about colorful street and stage cultural programs in towns and villages on holidays. The square culture every night alone is enough to make people think deeply. The masses need their own cultural life, but their stage is limited to their own villages, and they can't share their happiness with more people, nor can they share the happiness of others. In this case, as a county-level TV station, we should provide them with a platform, a stage for Yangcheng people to show their mental outlook and talents.
The establishment of TV programs lies in their own characteristics and advantages, so as to have better ratings and a stable audience. To do this, we need to analyze the current audience of Yangcheng TV programs.
The audience who often watch Yangcheng News are mostly rural people except the department and county leaders involved in the report. They are not interested in their own activities, but are more concerned about things closely related to their own interests, such as seeds and fertilizer prices this year; Purchase price of agricultural and sideline products; Agricultural technical service information ... besides, what they want to see most after a day's work is the people and things around them.
Audience analysis
"Happy Yangcheng" is mainly for grassroots cadres and masses, and for units, enterprises and towns with active grassroots culture in our county.
Attention problem
1, to adapt to the program idea of "local cultural programs take local audiences as the main body".
2. Highlight the regional cultural characteristics of Yangcheng.
3. The arrangement must be innovative, with equal emphasis on entertainment, education and social functions. At the same time, special attention should be paid to the development of functions that can stimulate the excitement of the audience. Attract more viewers to pay attention to Happy Yangcheng.
Third, column setting.
1, recorded and broadcast. The recording and broadcasting time is not fixed, depending on the program arrangement.
2. A lively host with affinity. The host needs to communicate well with the audience.
3. Program content: The main content of the program is local literature and art, reflecting the new things and fashions of the local people. In the middle, propaganda videos of local new rural construction, corporate culture and corporate image can be interspersed, and local main leaders can make appearances and make short speeches through on-site interviews. Preliminary design of these parts:
Answer: "Shangdang Bangzi Famous Pieces" (celebrities in our county can be invited to sing live, or local people can cover famous pieces. This column should closely contact the comrades who retired from the troupe in the past and are still active in the literary and art circles in our county, and also communicate with the young actors in the troupe now, so as to improve their popularity through our platform and improve the popularity of the troupe now; By letting famous artists sing, let the masses cover and carry forward the traditional drama art of Shangdang Bangzi;
B: "Corporate culture" (promoting corporate culture and displaying corporate image in different literary forms mainly through independent conception and creation of enterprises);
C: "Art Garden Show" (featuring live introduction by the host, live performance by the protagonist and talent display. Here mainly refers to local cultural celebrities, which can be paper-cutting artists, dough sculpture artists, suona performers and embroidery artists; It is mainly found that the local art rookies are all under the age of 30, which can be traditional art, new culture and art, celebrity cross talk sketches, popular song covers and dances written and performed by themselves.
D: Fitness Square (invited senior coaches of professional fitness clubs to perform live and explain the essentials of action).
E: Local minor (mainly popular among the people, such as Yangzhuang Yangko, Yangcheng Drum Book, Yangcheng Daoqing ...)
Each program can generate 2-3 parts at the same time, or only one part at a time, depending on the actual operation.
4. Source of program content: The wisdom of the masses is infinite, Yangcheng has a profound cultural heritage, and many folk artists are scattered in every corner of the county like stars. We should join hands with the local government, and through them, according to the requirements of the program, select local outstanding literary talents and skilled craftsmen, and select local outstanding enterprises, products and tourist attractions for on-site advertising (if possible, we can also win sponsorship for our station). Or we can join hands with the Cultural Bureau to provide them with a platform to publicize themselves through their mastery and understanding of the following cultural groups, so that they can have a broader stage and enrich the program content for us.
5. Program expectation: Focus on advocating active and healthy cultural life at the grassroots level. The theme is outstanding, the content is healthy, the subject matter is extensive, and it is entertaining. Through the interaction of the program, the audience can get to know the cultural celebrities around them, deepen their understanding of their own towns and improve their understanding of the government. Make it a variety show that grassroots cadres and the masses like.
6. Selling points of the plan:
Hotspots: Stimulate the enthusiasm of the masses and advocate a healthy and civilized leisure and entertainment lifestyle.
Selling point: through the interactive participation of the masses, show their real cultural life.
Viewpoint: it provides a window for urban people to observe the cultural life of rural people; Provide a window for outsiders to observe the cultural life of Yangcheng people.
7. Program arrangement:
It premieres every Sunday night and repeats on Monday. The duration is about 30 minutes.
Fourth, the integration goal.
1, problem analysis
(1), low visibility. Happy Yangcheng is still a newly established column, and its low popularity is a big problem, so it is necessary to build the brand and popularity of the program.
(2) Insufficient operational experience. Since our station has never done a similar program before, it must be quite difficult to operate.
(3) There is still a lack of self-team building.
2. Potential advantages
(1), we have our own propaganda position;
(2) There are a group of experienced retired veteran comrades (Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao. We can re-employ them as project consultants and even invite them as guest hosts.
4. Staffing
In view of the shortage of manpower and heavy tasks in our station, we can consider optimizing the combination of some enthusiastic and experienced comrades to participate in the planning, directing and recording of the program. Usually, we have our own work, and once the program needs it, we can immediately participate in the cooperation of the program.
5. Labor remuneration
In Taiwan Province, the column not only pays the manuscript fee, but also charges the enterprise for image publicity, and the participants give appropriate subsidies (to be determined).
TV program project planning book 2 "Ready to go! Variety show planning scheme
Program setting
1, program name: "Ready to go! 》
2. Program category: large-scale variety TV programs
3. Program purpose: to display students' talents in a three-dimensional way, highlight the campus cultural atmosphere, vigorously promote quality education, and accelerate the pace of campus cultural construction.
4. Program objective: Through the comprehensive release of audience participation, interaction, entertainment and intelligence, the program will strongly stimulate the viewing effect, form the audience's viewing inertia, form a cultural phenomenon with local characteristics, and realize a win-win situation of social and economic benefits.
5. Program content: Each school organizes three or four classes of the same grade to participate in the competition in groups. The host is composed of small hosts from TV stations and schools, each representing a team. According to the program section settings, the designated content competition will be held, and the winners with more scores will be awarded prizes on the spot.
6. Program features: The main elements of each program are school spirit display, students' individual talent display and team PK, which highlights students' subjectivity, interaction and participation.
7. Program format: "Ready to start!" It is a program that selects a specific group of people-students to interact. Choosing a school to carry out PK between classes by grade can not only increase the unity among class members, but also let the audience know the elegant demeanor of modern students, and also fully display the school characteristics and students' own talents and specialties with the help of columns and media.
8. Program features: The program runs through according to students' participation and strong interaction in the campus, showing and correctly guiding some popular elements in today's campus, highlighting the popularity and sense of the times.
9. Program style: civilized, healthy, relaxed and interactive.
10. Hosting style: lively, fashionable, humorous and witty.
1 1. Audience: Mainly aimed at students, the ideal realization of "one drag three" (classmates and friends, parents and relatives, grandparents).
12, program duration: 45 minutes.
13. Scheme composition: After the school is selected, PK will be carried out in stages in the form of classes in units of grades (see below for details).
14, first broadcast time: Economic Life Channel at 6: 30 on Friday evening.
15, broadcast time: economic life channel will replay at 6:30 pm on Saturday and Sunday.
16. Number of episodes: one episode per week and 52 episodes throughout the year.
17, production method: shooting in the campus of the joint school and shooting on location under special circumstances.
18. mode of cooperation: well-known enterprises do the title of the program, and other units assist in shooting.
19, program broadcast: depending on the school venue and program arrangement needs.
Second, the plate design
It consists of five modules, which fully display students' elegant demeanor and highlight the theme of the program from the aspects of morality, intelligence, physique and beauty.
Module 1 video recorder
Introduce the overall style and features of the participating schools, the characteristics of school culture construction, the achievements of school education and teaching, and the preparation of the participating classes. Time is less than five minutes.
Module 2 Team Work (Team Spirit)
Tacit competition!
Test the tacit competition between classes with games (games can be often introduced according to the specific situation of the school), such as happy fax, group skipping and so on.
For example, happy fax: a group of people in each class go on stage to play games, and a group of people stand back to back. The first person in each group looks at the plaque in the hands of the host in front of the audience and the host, and reflects the content described on the plaque through body movements and rich expressions, but can't make any noise. Finally, let's see how the last person in the queue understands this set of actions. If it is close, we can see that the tacit understanding index of this class is quite high, but if it is out of line, the live comedy will be very effective.
The tacit understanding contest is a part of PK in a relaxed state, which has achieved the effect of pleasing the body and mind, and also highlighted the theme of our program, happy study and happy life!
(Every time two games are arranged, the director will make changes to the games according to the columns, and will confirm the good games with the school in advance. )
Module 3 Idle Time (Free Time)
Free time hodgepodge
There is no theme in this session, because students are versatile now, and each class can send a representative or a team to carry out this session, which is the PK of the previous session. Show your favorite specialty or unique skill in class, regardless of genre. It can be said that the Eight Immortals showed their magical power and their class and personal charm when they crossed the ocean. The public comments and the audience selected the favorite program, and this program is the award-winning program of this year.
Module 4 You are smart (you are a smart person)
Class "Meet Many Stars" Link
Choose individuals or teams from the class to fight. This year is a contest between intelligence and some basic common sense knowledge.
The class that answers the question in the shortest time will get one point. After the question and answer, the staff will count the scores of the representatives of each class to determine the winner.
The person with the highest score was chosen as the grade and the "intelligent multi-star" of this program. (The number of topics is 10, which will be adjusted according to time. )
Module 5 Performance Time: (Wonderful Moment)
Group song and dance, textbook short play, aerobics (rhythmic exercise), group martial arts performance or recitation performance, group chorus, etc.
Arrange group programs by class, notify the schools and grades to be recorded one week in advance, and prepare the programs spontaneously before recording, which is the PK of the first link. Show time can best reflect a class's collective sense of honor and its own programming ability. It also gives every student a chance to take photos, which can drive a larger audience.
Conclusion: At the end of the program, the subtitles of the staff are displayed, the background music is the theme song of the column, and the "truth" section is inserted into the background picture, so that students who have something to say to their parents or teachers have a place to pour out their feelings, and their feelings will be passed on to teachers and parents through the program, making the end of the film another warm highlight of the whole program.
TV program project planning book III. Column name: I am a planner.
Second, the purpose of the column: let the audience participate in the production of TV programs and produce programs that belong to the audience.
Third, the column content:
The main content of this column is to audition in the whole country, and select the audience interested in TV program production as guests to come to the column group. With the help of the staff of the column group, they plan to make a TV program and broadcast it in a link of this column.
Attachment: Audience registration conditions:
1, very interested in TV program production, willing to participate in the program production, and do not need to be familiar with the TV program production process.
2, gender is not limited, the age is between 20 and 70 years old, physical and mental health, good mental outlook.
The audience must be non-professionals.
4, must abide by the rules and regulations of the TV station and the requirements of the column group.
5. Download the form on the website of the column group, fill in the real details and photos of recent life, and write a column plan book and send it to the column group mailbox together.
Four, column structure:
The pillar is divided into three small parts. The first section is "I made it", which mainly shoots the whole process of making a TV program by guests, clips it and plays it, paying special attention to the relaxed and interesting stories in the process. There are also some interviews with guests in the section. The second section is "I have something to say", mainly the host's interview with the guests. The topic revolves around the feelings of guests after making TV programs. The third section is the "program exhibition hall", which is used to play the works of the audience, and the host in the works is also a guest.
Five, column requirements:
First of all, it is interesting to tell the interesting stories of the guests in the process of making their own programs, which can arouse the audience's desire to participate.
Secondly, I have some knowledge and show the audience some basic knowledge of TV program production.
Third, it is interactive. The column group helps the guests understand the production knowledge of TV programs, and some valuable ideas of the guests can be reflected in Taiwan Province to improve the production level and pertinence of Taiwan Province columns. This column also undertakes the task of collecting some information feedback from TV viewers.
Six, column broadcast:
It premieres at 20: 30 every Saturday night and repeats at 1 1: 00 on Sunday morning.
The whole program is 60 minutes long, and the time allocation is: opening 2 minutes, the first quarter 18 minutes, the second quarter 8 minutes, the third quarter 30 minutes, and the end 2 minutes.
Seven, production steps:
Organize special people to browse the forms submitted by the audience on Sunday and Monday for selection, and the selection at this time is to prepare for the next issue. Program planning, shooting and recording will be conducted from Tuesday to Friday, and post-production will be conducted on Saturday.
Eight. Feasibility analysis:
In today's society, countless TV programs have greatly enriched the audience's selectivity. Moreover, the audience's taste and cultural level are constantly improving, which makes them have higher and higher requirements for the production level and column style of TV programs. In order to arouse the interest of the audience, we must choose novel materials and have different column forms. At present, few domestic TV stations have a program that allows viewers to do TV by themselves. The production of this program will give the audience a refreshing feeling and I believe the effect will be good. Because viewers usually only passively accept the programs provided by TV stations, they have never done it themselves and are curious about it.
Technically, the main producer is the staff of the column group, but it is not difficult to make the audience do it independently as much as possible. Compared with other columns, the production cost is much less and the cost is not high, but the potential value brought by the guests is very great, which is also very helpful for the publicity of TV stations and column groups.
Nine, staffing:
Producer 1 name, 2 executive producers, 2 directors 1 name (New Year's Eve party planning book), 2 directors, 3 cameramen (also responsible for shooting or directing guest production), 3 post-producers and 6 guests.
X. Budget:
Take the first program as an example, producer 1 000 yuan, executive producer 800 yuan/person, host 750 yuan, director 750 yuan/person, cameraman 550 yuan/person, and post-production 500 yuan/person. Guest accommodation will be arranged by the column group, about/person in 320 yuan. After accounting, the production cost of each program is about 8920 yuan.
I recommend it carefully.