I. Theme of the event
Long-distance running in winter is infinite youth.
Second, the purpose of the activity
Advocate national fitness and enhance national physique.
Third, the activity time
Xx year165438+1October 13 at nine o'clock.
Fourth, the active object.
The whole school students.
Verb (abbreviation of verb) activity flow
1, preliminary preparation.
A. Propose the activity, go to Ginkgo Garden for field investigation on June 6th, and 165438 determine the activity route. Write a plan, submit it to the Young Volunteers Association, and then submit it to the Youth League Committee for approval.
B, the propaganda department will send out posters to publicize this activity, and notify all branches to let the monitor publicize it in the class.
C. Wednesday and Thursday at noon11:30-12: 40,17:10-/8pm; Recruit volunteers on the basketball court. 165438+ 10 13, all athletes and volunteers will gather on the basketball court to attend the launching ceremony.
2. Medium-term preparation:
A165438+1October 13. Take the volunteers to the designated place in advance, make arrangements along the way to ensure the safety of the athletes, and take the athletes to the Ginkgo Garden at 8:55 to prepare for the long-distance running.
B, one or two students are ahead in the long-distance running route. After running to the designated position, the athletes sprint freely, and the volunteers follow the athletes to the finish line.
C. After the competition, award the outstanding athletes, take photos to commemorate them, and bring them back to school safely.
3. Post-preparation:
A, the activity will be published on the campus network in the form of news, so as to achieve the purpose of promoting fitness.
B. summarize this activity.
Main characteristics of activity planning
1, event planning has mass communication.
A good event planning will pay attention to the audience's participation and interaction. Some event planning will also introduce public welfare into the event, which not only combines the consistent credibility of newspaper media, but also stimulates the brand's reputation among the masses. Even the event itself has certain news value, which can spread out in the first time and attract public attention.
2. Event planning has the function of in-depth explanation.
The nature of advertising itself determines that it cannot be fully expressed; However, through event planning, you can clearly express what customers need to express. Therefore, event planning can spread the target information that enterprises want to convey more accurately and in detail.
3. Event planning has the function of public relations.
The planning of activities is often carried out around a theme, which is related to environmental protection and energy saving, close to people's lives and can gain the reputation of consumers. Through the development of these themes, the brand image can be established to the maximum extent, so that consumers can not only get the use value from the products.
Get spiritual satisfaction and pleasure from it: advertising, especially public service advertising, can sometimes achieve public relations effect, but it is far from the effectiveness and three-dimensional role of public relations in event planning.