The professional orientation of sports management major is to cultivate applied talents, which requires not only relevant professional knowledge of sports major, but also professional knowledge of market, management and marketing. However, at present, the curriculum of sports management major is not mature, and there are still many problems in the curriculum, which directly hinders the cultivation of applied talents in this major.
When setting courses for sports management majors, we should pay attention to the particularity of their teaching objects. Students majoring in physical education enter physical education institutions by virtue of their cultural classes and sports achievements. Therefore, there are differences between students of different physical education majors in culture and physical education class. This particularity of teaching objects requires setting courses according to the specific conditions of teaching objects, which is conducive to improving teaching quality and promoting students' future development.
The major of sports management ultimately cultivates applied talents who know both sports and management. This requires that when offering courses: on the one hand, we should give consideration to the study of theoretical courses and practical courses, increase the opportunities and time for students to practice while emphasizing students' mastery of physical education theoretical knowledge, so that students can use what they understand in practice and enhance their professional ability; On the other hand, in order to balance the setting of physical education and management courses, we should not emphasize physical education and neglect management, so as to achieve the purpose of cultivating compound talents.
? Sports management must meet the requirements of the country and society, adjust the curriculum structure, set up the curriculum reasonably, and enhance students' practical application ability. Therefore, only based on the particularity of teaching objects and the objective reality of applied talents, adapting to the trend of national reform and social development, adjusting the curriculum structure and setting up the curriculum reasonably can sports management specialty adapt to the needs of society and reverse the dislocation of professional curriculum setting and professional orientation.