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Name: Feng Minda Age: 30 years old

Establish a brand (enterprise): motto of Leju Trading Group: Doing business is like running a marathon. Starting is not the most important thing, persistence is the most important thing, and it takes patience to do things.

His university began to set foot in real estate, faced difficulties and led enterprises to win the enthusiastic public welfare enterprise award; After graduation, I returned to Lishui to take over Leju Trading Group, and several major business sectors were as busy as a bee. I insist on thinking and consulting to lead the development direction of the enterprise ... Feng Minda, managing director of Leju Trading Group in his thirties, always has inexhaustible strength. Under his leadership, the enterprise is developing in a better and better direction.

A

From real estate to commerce, enterprises connecting parents

Feng Minda began to invest in real estate during his college years, and established Foshan Zhong Bo Zhao Ye Investment Co., Ltd., and developed Shunde Zhong Bo from 2065438+00 to 2065438+03. Guo Cheng real estate project. 20 14 Development of Yingde Longwan (Riverside Lin Yu Garden) real estate project; 20 17, Yingde river view lake real estate project development. In addition, land projects were acquired in Zhuhai and Qingyuan.

At that time, Feng Minda was just a college student and had just set foot in real estate. During this period, he participated in land acquisition, building, approval, marketing and other work. Coupled with his unfamiliarity with foreigners, many difficulties such as negotiation and thinking made him very embarrassed. When developing Yingde's projects, many local villagers disagreed and blocked the acquisition. However, Feng Minda faced up to the difficulties and spent nearly nine months solving them one by one, analyzing their advantages and disadvantages, doing ideological work, and finally achieving the acquisition goal. The hardships and pains during this period have made this matter the most impressive thing for Feng Minda.

Today, Feng Minda's real estate business is spread all over the province, and the development projects include Zhong Bo Guo Cheng (Shunde), Zhongbolong Bay (Yingde) and Zhong Bo Guanhu (Yingde). At present, Shunde and Yingde projects have been developed, with the development area exceeding 1 10,000 square meters. Qingyuan Yingde and Foshan Shunde reserve about 300 mu of commercial and residential land. Yingde Longwan Project (Jiang 'an Lin Yu Garden) was awarded the title of "Enthusiastic Public Welfare Enterprise of yingde city National Fitness Day Series in 20 15" and "Model of yingde city Guangdong Poverty Alleviation Day in 20 15".

In 20 16, Feng Minda returned to Leju Trading Group as managing director, which was equivalent to a new beginning. He returned to Lishui from the newly familiar real estate circle and took over his father's stick to continue running the business, which made him a little uncomfortable for a while.

Feng Minda admits that the most difficult thing is to connect with partners and customers in all aspects of the industry in a short time and firmly grasp the baton handed over by his father.

Therefore, Feng Minda went to the office early every day to communicate with the heads of various departments and learn about steel trade. His colleagues are all infected by Feng Minda's down-to-earth, calm style of doing things and think that he is a pragmatic person.

After years of painstaking efforts by Feng Minda, Leju Trading Group, which my father has managed for many years, has increased its main business a lot, and the atmosphere of company officers has become stronger. Feng Minda said that the group emphasizes service more than in the past, and now it uses the Internet to keep pace with the times and serve its end customers all over Guangdong-Hong Kong-Macao Greater Bay Area. Up to now, Leju Commercial Group ranks among the best in the same industry in the province.

B

Five business strategies in peacetime.

Leju Trading Group, established for more than 30 years, is a large-scale diversified enterprise with strong strength that grew up in Foshan. Now it has developed into a comprehensive group integrating steel trade, real estate development, property leasing management, import and export trade, terminal operation and supply chain operation.

Guangdong Leju Trading Group Co., Ltd., the parent company of the group, is mainly engaged in steel trade. The six sales departments work together, face the downstream customers vertically, have more pertinence and counter operation, meet the market demand, reduce the difficulty and cost of customer procurement, and widely serve well-known enterprises in various fields.

In order to explore a broader market, the Group set up the Dongguan Business Department at the end of October/Kloc-October/August, which is mainly engaged in building materials, excellent steel, medium plate and industrial wire rod, and its business coverage extends to the core area of Guangdong-Hong Kong-Macao Greater Bay Area. It is convenient to go to Guangzhou, Shenzhen and Dongguan by taking advantage of ports such as Foshan First Ring Expressway, Guangfo Expressway and Nanhai Food Import and Export Co., Ltd. , and direct access to nine major cities in Guangdong-Hong Kong-Macao Greater Bay Area, grasp the status of the transportation hub of eastern Guangdong and western Guangdong, and quickly respond to local needs.

Feng Minda's business in the five major sections of the group keeps him busy, and he doesn't have enough time for one day, but he often reads books and thinks about the development of the group in the morning and evening.

He said that he often listens to other people's lessons and summarizes other people's conclusions. Working for many years, he saw many successful enterprises at that time, and the operators and enterprises fell apart because of financial problems. He had to be prepared for danger in times of peace, analyze the reasons for others' failure and learn from experience, so that Leju Trading Group could avoid such problems.

So at work, Feng Minda is very studious and likes to ask others. Although the business of the group is too busy, he always tries his best to overcome it. "There are many things to be a boss. I like to do important things, but important things don't mean urgent things." Feng Minda said that every business segment of the Group now has a professional team with a clear division of labor, making their own plans and grasping the development direction of the Group.

Colleague Lin Huiying has been working with Feng Minda for more than a year. She said that the boss provided a platform and space for colleagues to play. Everyone thinks that he is a very pragmatic young man with a long-term vision. For example, he acquired Nanhai Food Import and Export Co., Ltd. and Nanhai Textile Import and Export Co., Ltd., which provided great help for steel trade and effectively reduced logistics costs. All these require the foresight and courage of the leadership.

C

Improve competitiveness and let enterprises live well for a long time.

As a younger generation of entrepreneurs, faced with the vigorous development of "two high and four new" industries in the South China Sea, six major industries in Lishui go hand in hand. Feng Minda believes that this is a very good era and also provides a very good development platform for enterprises. "The business environment in the South China Sea is very good. Leju Trading Group is a local enterprise in South China Sea. After the industrial structure continues to improve, steel trade, real estate and property leasing will also usher in innovation. "

Feng Minda also has a long-term goal, which is to make the group live a long life, be more dynamic and be more competitive in the market. For young entrepreneurs in today's society, Feng Minda, as an experienced person, advises young people to do the right thing and make people have positive energy-diligence can overcome many difficulties, and honesty will make you go further.

In addition, Leju Trading Group has spared no effort in charity. Last year, we donated 1 10,000 yuan to Mishi Town, Xide County, Liangshan Prefecture, Sichuan Province, and set up a "Leju Special Fund" on 20 17 to reward outstanding teachers and students in the town and subsidize teachers and students in need.

Feng Minda admits that Leju Trading Group has always been very concerned about the production and life of people in difficult areas and has been doing charity work in a low-key manner for many years. Parents have been educating themselves to do what they can, and they will arrange to do some social charity work every year to really help everyone. Whether Liangshan or Lishui, they will do their best to fulfill the responsibility of this enterprise. He believes that the development of enterprises at this stage has benefited from the help of all walks of life. In the face of difficult groups, group help is necessary and responsible.

Author/Chen Zhijian

("Feng Minda: Be prepared for danger in times of peace, let the enterprise live a long life" is provided by the Pearl River Times. Please indicate the source of the reprint, and do not reprint or mirror it without written authorization.