1, user interaction;
2, the content production speed is fast;
3. Diversified content sources;
4. Video can be embedded in web pages.
I. Tik Tok
Tik Tok's positioning is interesting, fun and short-lived. On the premise of fast pace, it brings novel and magical videos to users. Most users are in the first-tier cities of Tik Tok, and Tik Tok has many special effects videos. Tik Tok is a well-known software with many global users and successful internationalization.
It has the advantage of
1, product marketing efficiency is high.
Vibrato short video is the value depression of brand-new traffic, the word-of-mouth outbreak of group participation, and the behavior-driven explosion incubator;
2, the user conversion rate is high
It is interesting and self-satisfied for users to follow the imitation, which completely covers up the "advertisement" itself and makes the brand more natural;
3. Brand awareness is high
Tik Tok can bring more fragmented and visual brand content output to the brand, and fill the blank areas of WeChat and Weibo.
Second, autonomous driving is faster.
Most users are in the second and third tier cities of A Auto Quick, while A Auto Quick is more real and has high fan loyalty.
Advantages:
1, with high trust and strong cargo carrying ability.
Aauto Quicker once held a group buying activity before the Double Eleven, which combined many brand businesses and created surprising results. For example, "Sanda Brother" carried more than 65.438+0.6 billion goods on the same day, and Aauto Quicker's cargo carrying capacity was really superior. Aauto Quicker's best-selling products mainly include snacks, beauty cosmetics, clothing, agricultural and sideline products, fishing, fitness products and so on. Advertisers in this field can boldly put advertisements in auto faster.
2, super high daily life, to ensure brand exposure.
Daily activity rate is one of the criteria to measure the quality of a platform. The higher the active users, the better the brand exposure effect. The DAU of the Aauto Quicker platform reaches 200 million, which is much higher than the daily activity of other platforms, and can ensure that advertisers can achieve effective exposure when promoting brands.
3, old friends are heart-shaped, selling goods is easier.
The users of Aauto's fast platform are mainly small town residents in the third and fourth lines. They are very keen to share their lives, causing the buzz of other users through real and simple content. Many celebrities are promoting their products, such as "The Best Choice for Sister Hu Yan and Melissa Zhou", and promoting their beauty products by chatting with fans and sharing their skin care experiences. The loyalty of Aauto Quicker fans is higher than other short video platforms such as Tik Tok.
Third, Jin Tuo live broadcast
Jin Tuo Live 5G is a barrage video live broadcast+interactive platform with entertainment live broadcast as its main business. Jin Tuo live broadcast is mainly based on knowledge+entertainment+e-commerce, covering knowledge, information, e-commerce, entertainment, game variety, education, medical care, outdoor, public welfare, sports and other live broadcast contents.
Advantages:
1. Adequate and accurate flow
Jin Tuo live broadcast platform has sufficient traffic. Balance traffic for each user without buying traffic. The sooner you check into the platform, you will have the priority to recommend and promote your account.
2. A better way to realize cash.
The platform includes a variety of ways to realize cash: short video rewards, live rewards, live delivery, and driving a yellow car.
3. Unique policy advantages
A the requirements for cooperative institutions or individuals are lower than those of other platforms.
B rewards are divided into short video rewards and live broadcast rewards.
The anchor policy is better, and the sharing ratio is higher than other platforms.
4. Better corporate publicity
Enterprises can open a multi-functional enterprise number on the platform to facilitate the promotion of enterprises.