Gym marketing scheme is very important for any sales industry. Only through marketing can we bring enough customers. Many people don't know how to market gyms. The following are gym marketing solutions.
Gym marketing solutions 1 1. Promote our plan through WeChat, leaflets, etc. This is a drain. Only customers can consult and implement the marketing plan in the store.
2. The gym should make its own official WeChat account, upload free fitness videos and fitness precautions. This is for Xiaobai, and it is a "bait" for Xiaobai customers who have fitness hobbies in the early stage.
3. It is difficult for customers to break through after exercising for a period of time. At this time, you need to pay for a fitness instructor.
4. The annual membership card can be priced at 1500 yuan, and then tell customers that they will return 5 yuan money one day. If you come every day for a year, the total amount is * * * 1825 yuan.
This 5 yuan money is not returned in cash, but returned to the membership card. The amount in the membership card can't be reflected, but you can buy drinks or other products in the gym and offset the cost of applying for fitness membership next year.
6. The fitness video uploaded in the early stage can be used to drive the customer's fitness rhythm, such as 1 day fitness and 2 days rest. Imagine that there are few people who exercise every day, and daily fitness is not a good fitness method.
7. And not everyone has time to exercise every day. Three times a week is normal, and you may have to go out for a trip, a party, etc. During the holidays.
8. Even if you exercise three times a week, you rarely keep this attention for a year.
9. The drinks in the gym are generally more expensive than those outside. A bottle of water is sold to 3 yuan, and customers collect money from 5 yuan to pay 3 yuan water. Actually, your cost is less than 1 yuan. It is equivalent to less than 3 yuan today.
10, return 5 yuan money every day. After one year, the money returned every day is more than the membership card fee for one year. This is a kind of psychological suggestion to make customers "bargain", which will make customers feel very cost-effective. In fact, after a year of real fitness, customers feel that they have picked up a bargain, and the gym has earned back the daily 5 yuan money through the sale of other "add-ons".
Marketing strategy is not static, and different people will have different results in different places. There are two levels in the design of top business model. One is to show it to consumers at the top to attract consumers and reduce their psychological defense. The other is the invisible level of the bottom consumers, which is used to make money. A good business model can earn at least five or even 10 kinds of money, including product price difference, product premium, supplier's money, top partner's money and so on.
Share the copyright resources of domestic and foreign groups and competitive events, * * * enjoy the resources of the complex of venues, towns and parks, integrate the resources of education, training, fitness and tourism, and provide planning consultation on the operation and organization of events, sports training and fitness guidance, and the complex of venues and towns and parks, so as to create an all-round innovative development platform for sports and cultural industries and leisure services in the whole industry chain.
Gym marketing solution 2 1. Distribute leaflets
It can be said that it is the oldest and most common means of gym marketing. Make some leaflets for students to distribute everywhere, publicize our gym and attract customers' attention.
Precautions:
Publicity location: Many people think that crowded places are the best choice, but in fact, pedestrians in these places are in a hurry, which is out of the question. You need to choose a place close to the entertainment center and business center, and look for people with the age of 18-45.
Issuer: It is also important to choose the person who issues the bill. The person who sends the bill will directly affect the image of the gym. Therefore, the delivery person should pay attention to the image temperament, dress up, not casually, and have a sense of service, depending on the needs of the target customers, whether it is fitness, yoga, boxing or slimming.
Chat content: the content of chat is to promote brand, chain and improve credibility; The second is to combine the contents of the leaflet, such as the details of fitness facilities and the introduction of experience items, prices and other information, cooperate, ask for names and telephone numbers, agree on the time of communication or arrival at the store, and convert customers later.
Second, online and offline publicity (local)
Online gym marketing channels, such as WeChat friends circle advertisements, various information flow advertisements, etc., can position the coverage crowd as a business circle within 2 kilometers nearby. It should be noted that this is risky, not necessarily convertible after investment, and it is very expensive. Generally, it takes 1000 to open an account through one channel. The above is paid.
There are many free gym marketing channels on the Internet, such as various forums, some news source, Q&A communities, post bars and blogs. Although this is free, it takes a long time and is mainly used to build brands.
Offline channels are very simple, such as posting posters, banners, and vertical poster display racks. This requires the gym to do its own design. There are also offline gym marketing methods, large-screen projection in business circle, large posters, bus stop signs posters and so on. These are expensive and difficult to achieve, but they have a good exposure to the brand!
Third, carry out fitness exhibition activities.
You can display some equipment in the gym, cooperate with some people who exercise regularly, and make a brand for the gym, which can stimulate people in need well. This can be designed as a sitcom in the gym, which can stimulate the desire of fitness and make people enter the atmosphere of fitness. What needs attention is the choice of people who participate in the "performance". Choosing a good figure and image is more eye-catching and positive for the image of the gym.
Fourth, free fitness experience.
Publish the news of free fitness experience in the above three ways to attract people to the gym and create sales opportunities for member consultants. People who come here generally have high intentions and great fitness needs. Relatively speaking, the chances of clinching a deal will be greater!
Verb (abbreviation of verb) offer+invitation prize
Simply put, it is to set up preferential policies, such as attracting customers in a way below the market price, which is mainly used to attract new customers and cultivate user habits. Combined with the invitation prize, guests can bring guests, further increasing the effect of pulling new ones.
It should be noted that the price can't be set casually, and this can't be used for a long time. Otherwise, it will make users get into the habit of thinking that your original price is this, and it will also make the old members who have traded above this price feel unbalanced and have a negative evaluation of the club. At the same time, it is easy to cause vicious competition between gyms and form a price war, which is not worth the candle.
Gym marketing solution 3 method 1: let the member consultant of the fitness club go out.
We usually think that when winter comes at the end of the year, people's awareness of fitness is weak and fitness cards are not easy to sell. Looking at the deserted clubhouse, we thought about saving costs, and maybe we could make ends meet by cutting a few employees. Not knowing the damage to the club is intangible, which will hit the confidence of the whole team and have a very adverse impact on the future. Then managers should think about how to make good use of human resources in the off-season and bring back benefits to the club as much as possible while maintaining the combat effectiveness of personnel. If the member consultants are waiting for them at home, it is better to let them go out on their own.
Generally speaking, managers with enough experience will mobilize member consultants to visit some units with better benefits, and strive for them to provide employees with fitness cards as benefits by group purchase. Since it is a group purchase, it is natural to be attractive enough in terms of price so that decision makers or departments of these units can make a decision as soon as possible. Managers should help members' consultants to make clear the visiting objectives and improve the success rate of group buying. If we only let the membership consultants go out and let them run around like headless flies, the low success rate will also hurt the confidence of every member of the sales team.
Method 2: Do a good job in holiday marketing.
In the long winter, Christmas, New Year's Day, Spring Festival and Lantern Festival will cross. In fact, every festival is a weapon for marketing experts. This is also the time when the health club manager can make a big fuss. A simple operation is a holiday party, such as the Christmas membership party, which is an available holiday marketing tool. Promote sales through on-site discount cards, renewal of New Year cards, lottery, gift certificates, membership discount referrals, etc. Divide the whole winter into several stages through holiday marketing, and carry out activities with different themes in each stage, which will make the fitness club have enough heat to maintain popularity and good sales in winter. The key lies in the holiday marketing ability of managers and sales departments.
Method 3: change to delivery to avoid the trap of price reduction.
Many health clubs reduce their prices in winter marketing, hoping to maintain sufficient sales revenue. But experienced managers know that price reduction is a double-edged sword in sales, which is actually harmful to themselves. Therefore, the fitness club should try to avoid the trap of price reduction in winter marketing, even if your competitors are pushing down the price badly, don't cut the price easily. In practice, health should be changed to delivery as much as possible to increase competitiveness, and the price system of club fitness cards should be kept unaffected as much as possible.
Method 4: Students' Winter Holiday Card
In fact, this is just a concept, but it is very operational. Not only students' winter vacation cards, but also adult fitness short-term cards, such as winter cards and bimonthly cards, can be appropriately introduced to meet the needs of some consumers and will definitely enhance the popularity of winter clubs. The introduction of these cards must emphasize the limited number of places and must not be sold indefinitely, so as not to cause other adverse effects. For the holders of these short-term cards, club managers should pay attention to the service items of the club and the service quality of staff, and know that a certain proportion of members are likely to become consumers of annual cards.
In short, there are actually many ways to deal with the off-season. As long as there is an idea, there will be a way out. I hope that the staff of fitness clubs will work together to make all fitness clubs do a good job in the off-season of winter marketing.