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Running Nintendo for 52 years is all about intuition? Yamauchi Pu still depends on the game to decide the outcome.
Pauline is currently playing Neverland in the legend of zelda. The task and puzzle design of this game are really shocking. If you consider the age when the original was born, it is really admirable.

In retrospect, Pauline read some materials, including the introduction of Satoru Iwata and Junping Yokoi, as well as Shigeru Miyamoto and Uemura Masayuki. These people are all geniuses in the field of video games, and even they are very interested in video games. But when it comes to Yamauchi Pu, there is no interest in games at all. The reason is that Yamauchi Pu doesn't like playing games. In addition to evaluating games and machines, he will have a little experience.

So what did Yamauchi Pu rely on to guide Nintendo for 52 years? Especially in early years, data collection was not perfect.

Yamauchi Pu's dictatorial management style is very famous. Many people believe this very much when they mention Yamauchi Pu, and another point may be the key to his success. Yes, metaphysics ... that's what people call intuition!

At first, Urayama Naipu realized that the card business was going to face a crisis, so he began to engage in various businesses, make money and leave the rough automobile industry and hotel industry, but he always failed. Making money is daydreaming's, and it is even more extravagant to expect not to lose money.

However, since the toy designed by Junping Yokoi was discovered, it seems that Pu Yamauchi was inspired. He turned Yokoi Junping's idea into a commodity and sold it. Then making toys became Nintendo's best way to make money.

One day, Junping Yokoi returned to the company and met Pu Yamauchi. At this time, Yamauchi was annoyed because he wanted to go out but the driver didn't come, so he had to wait.

Yamauchi Pu called Yokoi Junping to chat to kill time.

Speaking of killing time, Yokoi Junping woke up and said, President, your method of killing time is not good. Let me tell you one. I saw a man on the Shinkansen who was so bored that he played with a calculator to kill time.

A portable little game machine should be produced for these people to play with, so as not to always talk to me when they are idle.

Yamauchi Pu blew away Yokoi Junping, but something flashed in his mind. Just as the driver came, he got on the bus without saying anything.

And then it was amazing. On the way to work, Xu, the president of Sharp, tried to talk about Junping Yokoi's idea, but he didn't expect to get support. Perhaps it was this chat that made Yamauchi more sure that this thing could be made. This is the later game &; Watch.

Yokoi Junping Total Game &; When the Watch scheme was taken out, there was no high-level support. According to the general process, the project was stillborn.

At the critical moment, Yamauchi Pu stood out, simple, just do it! The loss is on me!

In this way, other high-level officials were embarrassed to say anything more, so they let Yokoi's army do it, but they just finished watching Game &;; Watch, Yamauchi Pu asked Yokoi Junping if this machine can play two games at the same time.

Junping Yokoi said you weren't sick. At that time, the Game &;; The LCD screen selected by Watch is different from the LCD screen we know now. Only pre-designed graphics can be displayed and two games can be played at the same time. It's ... too hard for me.

However, Junping Yokoi still thought of a solution, and in the subsequent competition &; In the watch version, we saw a game &; Look, this is the answer given by Junping Yokoi. The images displayed on the two screens are different, which means that you played two games.

Perhaps it was Yokoi Junping's solution that impressed Yamauchi Pu deeply, and finally NDS was born.

Ok, let's go back to the game &;; The watch itself, what is the market reaction of this small handheld that Yamauchi insists on doing? It's really noisy, firecrackers are ringing ... The global sales of 43.4 million units have turned Nintendo into a debt profit, and this profit is still very large.

About Yamauchi Pu's intuition, it is not so easy to finish.

At that time, Nintendo felt that the arcade industry was easy to do and began to think about making a ticket for him.

After watching the popular games "Space Invaders" and "Little Bees", I thought it was too easy to do, and I made a whole "radar sight" in less than two months. This game, not only the enemy is near, big and far, but also covered with squares. It looks quite three-dimensional, and its response in Japan is still ok. As a result, he lost his life in the United States, and more than half of the "radar sight" arcade substrate was thrown in the warehouse.

Arakawa, the head of the United States, quickly called Yamauchi Pu. Yamauchi Pu didn't know where he got his inspiration, so he asked Shigeru Miyamoto to make a new game instead of a radar sight.

At first, Shigeru Miyamoto wanted to use Popeye as the leading role, but because the copyright was not settled, Shigeru Miyamoto designed Mario, Mori Xigang and other famous characters instead.

When "donkey kong" was delivered to Yamauchi Pu, it was surprising that Yamauchi Pu was very satisfied and ordered his subordinates to bring this Rom to the United States.

American printers refused to paint donkey kong on the arcade board of the radar sight, on the grounds that no one would play such a stupid game and it would be a waste of time.

Arakawa history and others seem to be not too keen on donkey kong, so they gave feedback to Yamauchi Pu.

Don't worry, just do as I say. If not, let those who brush the machine go. ...

Arakawa really crustily skin of head to refresh the game, and then let the promoters promote it, and the promoters didn't want to, but a word from Pu Yamauchi forced them to embark on a journey and finally persuaded several companies to buy it. ...

Unexpectedly, in a few days, all kinds of people who bought "donkey kong" swarmed in, including the boss who had bought the "radar sight" before. They hoped that the printing factory would change the "radar sight" to "donkey kong".

Arakawa was naturally surprised. The old man is very bad. How could he be so bad?

Shigeru Miyamoto has been developing arcade game, which can be said to be smooth sailing. As a result, one day, Yamauchi Pu made a very important decision. He told Shigeru Miyamoto that the development of arcade was going downhill, and the future must be the era of home games, which surprised Shigeru Miyamoto.

In an interview, Shigeru Miyamoto said, "At that time, I was still developing a new arcade game. Unexpectedly, Yamauchi ordered the complete termination of arcade-related projects, and all resources pointed to Famicom. "

This intuition close to gambling made Yamauchi Pu win again in the red and white machine.

However, this intuitive dictatorship model is bound to be risky.

Rather than saying that Yamauchi's intuition is fierce, it is better to say that he knows how to make good use of people, and there is no doubt about it.

Junping Yokoi, Uemura Masayuki, Satoru Iwata and Shigeru Miyamoto are undoubtedly the talents discovered by Pu Yamauchi.

When both N64 and GameCube failed, Sony took the lead in the home console market. Yamauchi Pu found that his methods might be outdated, so he gave Nintendo to Satoru Iwata, because Satoru Iwata was not arbitrary and could listen to other people's opinions, which Yamauchi Pu did not have.

During Yamauchi's resignation as president, he was actually considering the dual-screen handheld, which was later NDS. However, due to his departure, he had to hand over the specific functions and implementation plan to Satoru Iwata.

His favorite right-hand man didn't let Pu Yamauchi down, and the sales of NDS finally reached about1540,000 units, which made Nintendo a success again. I don't know if this is the embodiment of Yamauchi Pu's last intuition.

It is undeniable that the general trend of game software is high image quality, high sound quality and large capacity, and it will continue to make sequels and continue to let this IP play its residual heat. Yamauchi Pu also raised objections. He believes that if players don't buy such games, R&D expenses will become a huge burden and even make it difficult for the company to turn around.

Perhaps, many players think that 3A games are homogeneous, and there are many considerations based on cost recovery. After all, a so-called change is likely to make sales decline.

This seems to coincide with the theory put forward by Junping Yokoi. He also hopes that a good game depends on the gameplay, and good ideas must be higher than good hardware. Therefore, he believes that even if there are super-mature technologies that are on the verge of elimination, good games can still be made.

Pauline does not deny the improvement brought by hardware to the game, but the stubbornness of the older generation of game creators will not be ignored. These are two ways of thinking in business, and there is no absolute right or wrong.

In fact, Junping Yokoi's theory has always supported Satoru Iwata, Shigeru Miyamoto and others. It can even be said that this is the creed of Nintendo along the way. We also hope that Nintendo can bring us more creative works.

In business, there will be failures when there is success, such as Yamauchi Pu and Yokoi Junping. We don't need to be hard on them for this.

But it is undeniable that Nintendo's games have indeed played an important role in our youth and provided us with a lot of happiness, which is enough.

Perhaps unsurprisingly, Junping Yokoi is still the greatest explorer.

Perhaps not surprisingly, Yamauchi Pu will still struggle in the front line of Nintendo.

We don't have to be sentimental, because Nintendo will not stop, and more talents will bring us happiness.

Doesn't Switch also bring happiness and surprise to our players? Nintendo Labo may not be successful, but we still see Nintendo's pursuit of creativity. This fitness ring adventure is also a new solution for indoor exercise. Isn't this a brave attempt?

Pauline believes that in some respects, heroes can't be judged by sales, and explorers may be more worthy of respect, even if the results are not satisfactory.

Let's call it a day. Bye. friends.