Social platforms, such as friends circle and Weibo, provide a linked self-display stage for sports and fitness people. The sports data of runners and fitness experts can be shared to all social platforms anytime and anywhere. The exercise data of the bodybuilder can generate pictures on the fitness APP, so that the bodybuilder's exercise can be embodied concretely, and the exercise can also be "sunburned". The interactive function of social platform makes sports no longer lonely, which can be called social sports or sports socialization.
Secondly, real-time and accurate monitoring of fitness data.
Today, with the popularity of smart phones and wearable devices, sports and fitness have evolved into the era of accurate monitoring. There are more and more screenshots of sports achievements in the circle of friends, some from fitness APP software in mobile phones, and some from sports bracelets of different brands. In fact, the principle of smart bracelet and APP is basically the same. Both use sensors and software algorithms to process the collected data and present the results to users.
Finally, the popularity of fitness consumption.
Now most developers of fitness apps and wearable devices say that the core value of such products is big data collection, which can accurately collect sports data and do data analysis, so that big data can better serve the public. Judging from the feedback from the current fitness market, the fitness app has not only failed to "grab customers", but has cultivated a large number of fitness consumers for the fitness studio.
In this fast-paced metropolis, people's health is particularly important, so people pay more and more attention to exercise and fitness. After the development of fitness APP, it not only helps people to do sports health management, but also has social attributes, which can stimulate users' enthusiasm for sports and enlarge the sports fitness market.