The world's top ten sports and leisure brands: 1, (Nike)-American Nike Company was formally established in 1972. Its predecessor was the Blue Ribbon Sports Company invested by the current Nike President phil knight and Coach Bill Ballman. The company's products cover everything: sportswear, shoes, sports equipment and so on. With impressive achievements, it confirms a sentence once said by the founder Bill Ballman: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. " Nike's language is the language of sports. Second place 2. Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok Reebok. He hoped to have a pair of running shoes with nails, but due to lack of financial resources at that time, he made a pair of "Foster running shoes" named after himself. 1900, Foster further improved his technology and established his own business to provide handmade running shoes for local sports fans. The news spread widely, and this kind of running shoes was widely accepted, occupying a dominant position in the market. This kind of "Foster" spike shoes has brought historic changes to sprint since then and has been used for 50 years. From 65438 to 0958, with the passage of time, Foster Company continued to expand and developed into other fields of sports. They set up a comprehensive company of their own, originally called Macaulay Football and Footwear Company, and later named Reebok (African Antelope). Today, Reebok has become the first brand of sports shoes in the world. Third place (Adidas)-German Adidas was founded in 1920 (the trademark of "Adidas" was registered in 1948). When Adidas was founded, although it was just a workshop-style small enterprise, its vision has been aimed at the world market. Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force, opened up markets and improved brand awareness. "Function first" and "Best for athletes" are the principles of company brand development. Adi Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology and quality and is keen on innovation. He achieved a number of technical breakthroughs in the production process of Adidas sports shoes, and successively obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the production of sports shoes in the world. 1920, ADI invented the world's first pair of sports shoes for training. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber-cast football spikes. Footwear, mainly engaged in running shoes, tennis shoes, basketball shoes, track shoes, training shoes, fitness shoes, football shoes. In clothing, cotton and polyester, nylon and elastic fiber are the main materials. Adidas' three most prominent Lenovo concepts are: "Fashion, modernity and cool enough." Fourth place (Puma PUMA)-Anyone who knows the history of German sports shoes knows that the two brands "PUMA" and "Adidas" were founded by the Dassler brothers in Orache, Hertzog, Germany. As early as the word "sports shoes" did not appear in the 1920s, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympic Games, the world first realized the important role played by sports shoes in the competition. However, the success of the career accelerated the dispute between the two brothers. 1948, the two brothers decided to split up. My brother Rudolf took Puma's name, and my brother Adolf combined his own names and founded Adidas. "Puma" and "Adidas" have their own characteristics and have a glorious history. However, in the late 1980s, "Nike" from America forced these two European brands to retreat. 1989, Adidas sold its equity to a French consortium. Johann Zeitz saved Puma. Zeitz's greatest contribution is to find a new way out for "sports shoes". While other sports shoes brands are trying to develop more and more professional sports shoes for various sports, Puma has invested in new designs in fashion design and daily shoes. Today, "Puma" has become the fastest-growing sports brand, focusing on leisure and sports series. Its sportswear advocates freedom; Leisure series is the wisdom crystallization of the combination of world-class fashion and puma sports series fashion concept. Fashion trends both men and women are eager for "Puma" products. Fifth place (Philo)-Italian Philo Brothers was founded in biella, Italy on 1926. In the 1970s, in order to cooperate with the diversification strategy and expand the promising sportswear business at that time, tennis, skiing, swimming, golf, mountaineering, basketball, football and other garments were successively developed. Today's Le Fei has won a good reputation for its excellent products, wide applications and novel designs. Products are sold to more than 30 countries around the world. Sixth place (Mizuno Mizuno)-Mizuno, founded in 1906, is one of the leading sports brands in the world, serving all kinds of sports. Mizuno Co., Ltd. was recognized as the sponsor of the Olympic Games by the International Olympic Committee. Mizuno has a full range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure more comfortable and safe sports. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and enhance the functionality of products to meet the needs of today's market. Excellent quality control is the foundation of Mizuno products. Seventh place (UMBRO, umbro)-umbro, an internationally renowned brand with a history of 78 years in the UK, is a football clothing manufacturer headquartered in the UK, which was founded by British Cambrian brothers in 1924. The two brothers combined five English letters from their English names (HUMPHREY BROTHERS) into the word UMBRO, and then added a diamond double diamond pattern, which became the registered trademark of UMBRO today. In the growing process of umbro, he won the World Cup with many Hulks, including 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, among the last 16 teams, 15 teams wore umbro jerseys. With a history of more than 70 years, umbro has been developing steadily with the brand concept of focusing on football. At present, it has become a world-renowned professional football clothing and equipment supplier with all kinds of football-related equipment. Eighth place (back-to-back kappa)-Italy In the early 1970s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life: formal clothes are no longer popular, and casual clothes have become popular. Kappa is the product of this change. In the early 1980s, ROBE DI KAPPA developed the sportswear market with great foresight, so KAPPA Sport (now Kappa) was born. A man and a woman sat back to back, forming Kappa's brand logo, which was full of romance. Full of romantic Europa style. In the past two years, fashion products have been continuously introduced. Designers pay more attention to fashionable colors and elegant styles, and cooperate with the fashion elements of sports products, which fully embodies the brand personality of Kappa brand "sports, fashion, sexy and taste". Ninth place (dia dona Diadora)-Diadona Diadora, Italy is a leading Italian international sports brand in Europe, founded in 1948. Many world-class athletes have been signed as sponsors by Diadora, including Serie A powerhouse Rome, famous stars roberto baggio, Veri and the best referee Corina in world football. 10th place (Le Tu Lotto)-Le Tu, Italy, is a major brand in Italian sports and a leader in football and tennis.