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Why did Jade Bird Fitness close down?
I am the owner of a small local gym. From the opening of the store in 2000 to the closing of the store on February 29, 20 10, my feeling is that the gym has changed a lot from the profit explosion before 10 to the meager profit or even loss in 2008. Gym was a status symbol 10 years ago, and sweat after 10 years. There are more and more gyms. 10 There are only 2 or 3 gyms. Now 10 has more than 20 gyms, but the price of the card is half that of 10. In today's soaring prices, the only thing that falls down is the fitness card. Every time the house price goes up, there is one less shop in my shop. The landlord will try to evict us for various reasons. The prepayment of the gym is very seasonal. If you don't control the funds, the money you get in the peak season will be used elsewhere, and if you don't have money to open a shop in winter, you will be in danger of closing down. The most troublesome thing is that it is difficult to close down if you don't want to do it. You have to refund the money, and the money you get in one month will be served for one year. If you are afraid that the refund can only be maintained, you have to go out of business. That's what bluebirds do. There is hope for the fitness industry only if you raise the price, but the price will increase. Fitness is not for the rich, but for people with fitness awareness. There are not many high-end consumers in this part. It is alarming that 23 stores in Alexandria, Taiwan Province Province, the largest gym in Asia, closed overnight. The problem is that the gym can't be closed, and it is a very difficult problem to refund money to members. I hope you can understand more. The gym will not be closed easily if it is absolutely necessary. Jade bird tells us that this sales model of gym is no longer feasible.