The name Nike is auspicious in the eyes of westerners. It is easy to read and remember, and you can shout it out. The Nike symbol symbolizes the feathers on the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.
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In the 1980s, Nike products began to enter the homes of ordinary people from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol.
Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.
1986, an advertisement promoting Nike inflatable insoles is a real breakthrough. In the advertisement, Nike adopted a brand-new concept, not the usual method of blindly promoting the technical performance and advantages of products, but the famous song "Revolution" played by the famous representative and symbol of hippies with a brand-new rhythm and melody.
A group of Americans wearing Nike products are crazy about fitness. This advertisement accurately caters to the new trend of fitness and the new trend of the times, which makes them feel refreshed.
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