This model is not new. Within five years, ClassPass has put its business into more than 80 cities in 1 1 countries, with a valuation of $470 million. There should be a secret party.
The background of the founder is very important. ? Payal Kadakia from India was born in the United States and graduated from Massachusetts Institute of Technology. ? She used to focus on the promotion of Indian dance. He also accepted positions at Bain Capital and time warner Inc. Company ...? It is this rich learning and employment experience that has accumulated high-value contacts and broad horizons, and also brought convenience to fund-raising and partner development of start-ups.
But the company has also experienced difficult product polishing. From building a search engine for fitness courses to providing free experience courses, it evolved into selling monthly cards at a fixed fee. ClassPass's understanding of users begins with meeting the needs of customers to find courses, and then laying the network to attract user experience. Finally, people with continuous fitness habits are positioned as core customers. In terms of development strategy, ClassPass has also gone through the process from technical theory to satisfying customers' needs with simple methods as soon as possible. ?
In an interview with the founder of ClassPass, it is mentioned that the development of the company refers to a classic theory of human behavior analysis, that is, all behaviors are the result of the interaction of motivation, ability and connection. Grasp the core needs of users, that is, motivation, and establish a promising direction for the company's development; Increase user orders or trials with reasonably priced products and trial plans; And use promotional publicity to influence users' purchase decisions.
Entering 20 19 1, the new advantage of ClassPass is to acquire GuavaPass, a competitive enterprise, and accelerate the expansion of overseas markets. However, the founder of ClassPass quietly stepped down as CEO；; Fritz Lanman, one of the early investors of ClassPass with Microsoft background, took over to lead the company. Although Payal Kadakia's title is still the chairman of the board of directors, in Crunchbase's data, she no longer belongs to the management team. ? The competition between founders and capital is staged again, just like mobike. This is the sorrow of the founder, but a more solid capital background and management experience may provide better conditions for the startup to continue to grow.
? ClassPass, as the forerunner of the monthly card model in American fitness market, has started direct capital entry and foreign capital merger and acquisition. It seems that ClassPass will come to China to expand its business in the near future.
Wiki:
Fritz Lanman, born in 198 1, started working in Microsoft as a product manager. His most famous achievement is that it influenced his early investment in facebook, so his income increased nearly 40 times in 10. ?