1, brand positioning: Hilton Hotel, as a luxury hotel brand, stands for high-end, noble and luxurious. Hilton Peng Huan is positioned as a mid-to-high-end hotel brand, providing passengers with comfortable and convenient accommodation experience.
2. Service scope and geographical location: Hilton Hotel's service scope covers the whole world, mostly located in the city center or business district. Hilton Peng Huan mainly serves the China market and is usually located in the suburbs or resorts of the city, providing a quiet and beautiful environment for tourists.
3. Service facilities: Hilton Hotel is famous for its luxurious facilities, such as gym and swimming pool. Hilton Peng Huan pays more attention to comfort and convenience, and provides free breakfast, children's play area and other practical facilities.
4. Price positioning and design style: Hilton Hotel is expensive and suitable for high-end customers. Hilton Peng Huan Hotel is affordable, fashionable and young in design, attracting young travelers and families to travel.