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How do big media and big coffees succeed step by step?
From Weibo to WeChat official account, headline number, Baijia number, Penguin number, Yidian, UC, etc. Appeared in succession, there are dozens, and more and more involved in the media, more and more popular. At the beginning, due to the promotion of the platform, the dividend from the media was relatively high. However, with more and more people participating, it has become a habit for people to read from the media with their mobile phones, and the income from the media has gradually decreased. At present, these big coffees take advantage of their own advantages. How to become a big coffee from the media and get higher income? The following is my feeling of operating the media for a period of time!

First register from the media and choose the familiar, popular and best genre.

To do business every day, we need to seize real-time hot spots and combine them to write. For example, last year, I published a borderless mobile phone unpacking report in today's headlines, which brought 6.5438+0.6 million readings. The headline number is: Intelligent Hardware Sharing Hall. Everyone can pay attention to real-time understanding! ?

Don't give information about the so-called training courses. The key is to write, practice, summarize and promote by your own efforts:

Martin once said, "You must write with a knife and a gun. You must write every day, even if it is only one or two pages. The more you write, the more you earn. Don't be lazy, just like fitness. If you don't exercise the muscles of words, you will never have muscles. " ? Before, the old-timers stressed that they should write every day, practice calligraphy day after day, and have enough writing. The famous writer Mai Jia also said that only writing is the best teacher of writing! ?

At present, as long as you write well and have high quality, high-quality content has eight characteristics: strong timeliness, deep content, exclusive views, clear logic, high originality, fine layout and interactive scenes. As long as readers like it, you don't have to worry about no powder. From the media, you can recommend it to people who like your article through the machine, and then determine how much your readers like it according to the completion rate, evaluation, collection and forwarding of reading.

You need to accumulate some tips, such as your article, which time period is the reading peak, you can grasp this time period to post, and the title and cover also affect reading!

Another way to make a lot of reading is to make it comment more. The five dry goods transmitted online can be referred to. First, the hot spot is coming, and the paragraph goes first. Second, the most advanced viruses can quickly divide people into opposing camps and attack each other. Third, regional guns are very effective! Fourth, nostalgia is a good way. Fifth, laughter determines the power of communication.

Create your own brand and belong to your own fan team.