Whether a country and nation are strong or not depends not only on economic strength and scientific and technological strength, but also on the influence, cohesion and appeal of culture. To build a well-off society in an all-round way, it is urgent to condense the creativity and centripetal force of hundreds of millions of people into a strong resultant force through the construction of advanced culture and provide them with strong spiritual motivation and intellectual support. This huge spiritual demand provides a broad space for the development of cultural industries. Because advanced culture is the soul of cultural industry, cultural industry is the practice base and dissemination way of advanced culture, and it is its flesh and blood. The two are interdependent and closely related.

Keywords: cultural industry; Development;

Facing the interaction of various ideologies and cultures in the international community, different nations and countries have also changed their cultural development strategies according to new characteristics. Because we have a tendency to artificially oppose the cultural industry and ideology in our practical work for many years, this has become a bottleneck that hinders the development of the cultural industry. According to the current characteristics, the report of the 16th National Congress of the Communist Party of China unified cultural undertakings and cultural industries under the principle of social benefits. Cultural undertakings are separated from industries. By improving the level of industrialization, marketization and internationalization of cultural undertakings, strengthening the foundation of cultural undertakings and attaching importance to economic benefits, cultural industries have become an integral part of the economic foundation. This change is a major theoretical innovation that keeps pace with the times according to the new characteristics and laws of ideology, and also lays a solid ideological foundation for the prosperity of cultural industries.

The rapid development of contemporary science and technology provides people with unprecedented new means and infinite power to change and open up the world, which greatly affects human production, life and consumption, and also provides a broad development space for cultural development, dissemination and consumption. China's 5,000-year history of civilization is characterized by profound cultural accumulation, extremely rich cultural types and incalculable cultural resources. However, due to the restrictions of geography, transportation and communication, most of their values have not been fully reflected, and some are even on the verge of extinction. The high-tech progress represented by the digital technology revolution has prepared conditions for activating cultural resources and realizing unprecedented industrial integration. Now many developed countries are undergoing a second revolution after completing the first institutional innovation in the communication, media and information industries. Filling cultural content and developing cultural industries related to information industry are becoming the core content for governments all over the world to formulate national development strategies and carry out institutional innovation in the era of knowledge economy. In this regard, it is also timely for China to join the world trend. During the Tenth Five-Year Plan period, China plans to invest 4 billion yuan to develop the software industry, and the media industry is becoming the fourth largest industry in China, so it is more realistic to combine the cultural industry with the information industry.

According to relevant statistics, China's annual cultural market consumption can reach 480 billion yuan, but now the actual market share of our cultural products is only 654.38+080 billion yuan. International cultural capital is optimistic about China's vast market. In 2002, China actually utilized 50 billion US dollars of foreign capital, making it the country that attracted the most foreign capital in the world. Although most of these capitals have been invested in processing and manufacturing, finance, telecommunications and agriculture, with the great changes in capital forms in the new period, some of them have changed from a single monetary capital to social capital and cultural capital. This year, China will allow the United States, Japan and Germany to invest in tourism in cities with developed market economy and tourism. Shanghai will cooperate with an American company to design, build and operate China's first world-class Universal Studios theme park. These will certainly bring opportunities for the development of China's cultural industry, but we should also be soberly aware that our copyright may be owned by foreign countries after the market transformation by injecting a large amount of international cultural capital through joint ventures and equity participation, or even completely acquiring or merging cultural industries with relatively strong domestic strength or prospects. In addition, relying on abundant financial resources and superior conditions, they attract people from China to work for them, "package" China-themed cultural products according to foreign models such as Hollywood, and then enter the China market through localization, winning huge income, and at the same time, they are bound to infiltrate foreign cultural values into China. Facing the great test of national cultural security, the Law of China on the Protection of Cultural Resources should be formulated as soon as possible on the basis of "saving and protecting China's oral and intangible heritage". And these can only be accomplished through the rapid development of the cultural industry. From the perspective of domestic private investment, its share is close to that of state-owned economic investment. If this part of the investment is transferred to the cultural industry, its energy will be released. It can be seen that the establishment of cultural industry has also opened up new channels for capital appreciation at home and abroad, and also fundamentally eliminated the capital bottleneck of cultural industry.

Once cultural resources are integrated and grafted with industries such as science and technology, they will show great economic significance, become new economic resources and enter the center of economic development, and realize the pulling effect with high correlation. Cultural industry has accounted for 65,438+00% of the gross national product in the United States, and its average development in Britain is nearly twice the growth rate of the whole economy, and it has reached the output value of its automobile industry in Japan. The transformation and realization of this new economic resource is through the infiltration and integration of culture as an element in other industries, or gradual change, optimization and upgrading, or qualitative change, becoming a new industrial form and industrial branch, making major adjustments to the industrial structure, breaking industry boundaries and completing restructuring. With new contents and selling points, it entered the technology industry market dominated by network industry, and the information culture industry was born. Entering the tourism market with new products and services has formed a tourism culture industry; Inject games and entertainment into education, change the old way of knowledge dissemination and create a new education and entertainment industry; Strengthen the recreational development of sports fitness and realize the qualitative change of sports entertainment industry; Cultural taste, design and planning have entered the image fields of urban planning, architecture, decoration, advertising, environmental protection, identify production, automobile beauty, beauty salon, body shaping, mass photography, environmental art, industrial design, and even catering, flowers and other service industries, thus completing the interaction between culture and material. From a deeper perspective, cultural factors play a driving role in the reform of economic system, the proposal of economic strategy, the adjustment of economic structure, and the choice of economic development direction and mode. In this sense, the cultural industry is a new economic growth point, and actively developing the cultural industry is of far-reaching significance.