Let's talk about gambling first. In finance, gambling is a confrontation system between investors and operators against uncertainty. For example, if you set the investor to invest 6.5438+0 million yuan in the operator, if the listing fails, the equity or valuation will be changed to resist risks. So, what are the applications in our life?
Turn gambling into gains and losses, and regard persistence itself as persistence.
In many games, the punching mode is often set. Punch in for 7 days for 15 days in a row, and you can get gifts of different grades in one month. Once interrupted, count again. Actually, punching in here is a kind of gambling. Although this mode can increase DAU and viscosity, the result may not be ideal. This is because the framework adopted in this time is that you get what you sign in, that is, you get nothing if you don't sign in. So what is the correct way to play gambling? Attention should be paid to the loss framework. For example, there used to be an official WeChat account called "Don't Ink Ink". If you join a similar community, you need to pay the signing fee and keep punching in every day. If you quit, you will deduct the contract fee, which will be shared equally by everyone. Similarly, "if you don't run, you will be out", and the running contract money will become the winner's bonus. In this mode, non-persistence equals to lose, persistence equals to gain, and there are gains and losses, which strengthens the gambling effect.
So, what other applications are there in the business world? We can take the trilogy of cognition, reduction and innovation to understand this. After reading the case, let's take a look at the * * * characteristics of these game rules. Gambling is often related to key words such as persistence, habit, learning and progress. Among them, the design of the system also uses a lot of small knowledge points, such as paying the contract money, that is, paying the sunk cost in disguise, deducting the contract money when breaching the contract, and taking advantage of our aversion to loss, the differences between them can produce continuous satisfaction. Finally.
? Then, let's try to see which industries can use gambling games. According to the restored scene correlation, the industry that lasts for a long time and is beneficial to its own public interest can try it. Take the gym as an example. The income of gyms generally comes from membership fees and paid courses. Suppose you set up a gambling mechanism according to the number of times. For example, if you set up a card of 3000, you will get 100 days, 1000 days, 200 days, 2000 days, 300 days and 3000 days. If they all come, the course income will not be less. For another example, I talked to my friends about the piano training industry before. If you intend to attract customers with a 30% discount on tuition fees, you may wish to tell 10 that the top three players who pass the registration level examination can get their tuition fees back. On the one hand, betting on rankings increases their aversion to losses. On the other hand, the awareness of comparative competition actually accelerates your potential passing speed, which is precisely the error rate of the training industry, in other words, 65438+.
Effect betting and loop betting.
Both cycle and persistence correspond to process, and effect and feedback correspond to results. Some people care about the result, others care about the process. Gyms are betting on the persistence of the cycle, while the piano training industry just mentioned is betting on the effect. Knowing these two points, we can understand the way we set up gambling, which can be used not only in the business environment, but also in our personal time management.
Among many activities that insist on punching in, one that was particularly popular last year was called "three things a day", that is, telling the three most important things every day, and then supervising each other in the community to see if the daily goals were achieved. However, such activities often do not last long or are incomplete. The reason is that there is no reward for persistence and no punishment for non-persistence, so the loop is often interrupted. If gambling rules are added to the three things, pay the contract money first and set the overall goal of the N-day activity cycle. If you complete the steps every day, you will return to1/n. The more you complete, the more you return, and the interruption will be over. This solves the problem of the end point of persistence by gambling, that is, there will be risks if you don't persist.
? ? If persistence is an obstacle, there are many ways to overcome it.
Three pictures in each issue, the brain hole is bigger than yours. (76 issues)
1. Wonderful use of cup holder
We said a long time ago that the interaction of print advertisements mostly comes from the sense of hierarchy. The interaction of different levels is like a three-dimensional world of recombined plane images. This public service advertisement is like this. Aside from the subject, let's just talk about technical ways. In fact, in many fruit packaging, similar operation methods are adopted, that is, layered manufacturing interaction, such as packaging bags and fruits themselves, such as packaging bags and boxes, cup holders and cups, bottles and packaging itself, to make layered interactive advertisements.
2. The gunman is printed on the wall.
Curiosity and empathy are actually our subconscious instincts. This kind of shooting advertisement posted on the wall looks flat, but it becomes lifelike because of the flexible action picture and the relative position of the basket. Plain background, color contrast, leaving only the back, have caused an impact, and curiosity will make people stop looking. Sometimes you can try this technique to attract attention. After all, there are many actions like shooting, the basket is the target, and the action is just a guide card.
3. The "sky" on the wall in the sky
? This advertisement is the most commonly used environmental dislocation in the dislocation method we talked about before, that is, the impression impact caused by the dislocation of familiar elements in different environments. The blue sky and white clouds were originally in the sky, but in this advertisement, they were placed on the top of the wall, which means the environment is misplaced. The giant panda lies in the IFS shopping center, and the man appears in the ladies' room. In fact, this is all a dislocation of the environment.