How to satisfy Tik Tok? Five ways for Tik Tok to make content quickly!
Tik Tok's content production is the most critical link in Tik Tok's content creation. High-quality content is always a magic weapon to retain users. The video content produced in Tik Tok, Tik Tok·LQ can attract the attention of millions of fans, and the quality must be very good.
When we talk about high-quality content, we don't just mean the quality of video and the professionalism of shooting. It is also a video content that meets the theme, product tonality and characteristics on the premise of catering to users' viewing habits.
Continue to output high-quality content, and make likes, comments, forwarding and playback reach a certain standard, and Tik Tok will push it to the video stream of the target users.
Next, grandpa four will analyze five common ways to make high-quality Tik Tok content with you.
First of all, make good use of editing and Tik Tok special effects.
Tik Tok attracted the first fans with cool and youthful music and special effects from the earliest. Its overall style is faster than Aauto, and the short video software of the same period is more aimed at young people's hobbies.
Making good use of the special effects provided by Tik Tok, with appropriate music clips, transitions and scenes, can make unforgettable effects and make people remember deeply.
For example, the black face V who is good at using special effects technology is such an example. Mysterious identity and various cool special effects have become his exclusive labels and important features to attract users.
What needs to be noted here is that both the production of special effects and the selection of soundtrack need to match the product attributes, and it is often twice the result with half the effort to correspond each node with the turning point.
Second, export dry goods, causing users to imitate spontaneous communication.
According to the needs of target fans, make and publish content that directly hits the pain points.
For example, the theme is PPT technology, and the target group is Xiaobai who is interested in PPT or needs to use PPT every day. Then the broadcaster needs to explain and practice PPT skills as soon as possible, and make it easy to understand and clear, so that fans have the motivation to practice and feedback.
If it is funny, how to tell a good story in dozens of seconds and pave the way for turning points and music nodes is the basis for making high-quality audio and video content in Tik Tok. On this basis, how to further highlight their own characteristics is what broadcasters need to experiment and practice.
Third, creativity wins, attracting users with endless creativity.
Tik Tok's communication and low cost determine its high demand for creativity.
The original creative video that was popular overnight was immediately imitated by users the next day. It is obviously unscientific to use their own original videos and other powders, which requires broadcasters to maintain a steady stream of creativity in their own fields.
Grandpa four wants to tell you that carrying popular videos can't help your account increase its exposure. And if such an operation is detected by the system, the weight will be reduced and the video recommendation will be reduced.
Speaking of creativity, papi sauce is a classic example.
Papi sauce, which made its fortune in Weibo with unconventional funny short videos, got about 770,000 likes and15,000 comments in the first battle of Tik Tok, although its first work was suspected of advertising. Under the continuous offensive of creative content, papi sauce released 198 works in Tik Tok, exceeding 1 year, and gained10.2 billion likes, attracting 3056 1 10,000 fans, and the number is still rising.
Fourth, create the story effect of the video, so that users can be there.
Content output should not only keep creativity, but also keep life breath and rationality in story content.
How to make fans move with emotion, which requires broadcasters to be based on reality and higher than reality when conceiving content. Just like the slogan of Tik Tok: "Record a better life. If the content is too divorced from reality or too close to reality, there is almost no bright spot. Of course it doesn't appeal to fans.
The output of story content sublimated on the basis of life, such as funny jokes, work stories, couples' questions and answers, intellectual challenges, etc. It allows people of different social roles to substitute themselves when watching videos and mobilize users' participation.
Fifth, real-time hotspots, with the attitude of "getting twice the result with half the effort"
Real-time hotspot is the content successfully screened in a certain period of time, which may be a challenge or a game piece dance.
The advantage of rubbing hot spots is that it can be more topical, more eye-catching and easy to impress fans. But hot spots need to be rubbed with attitude and selectivity. Only by combining the tonality of content and actively producing can we have more potential to be tapped and attract more traffic.
In addition, there is the operation and maintenance of Tik Tok content, which must be monitored and adjusted in real time.
[1] Broadcasters must be clear about their positioning and themes. When they make videos, they must keep the theme direction and the quality of the videos, so as to maintain the original fans.
At present, Tik Tok has many broadcasters who became famous in World War I, that is, Tik Tok operators who became famous overnight by a video. However, after successfully attracting a large number of fans, many Tik Tok broadcasters did not continue to output the same high-quality videos, making the works in the number free and directly entering the bottleneck period until they became zombies.
[2] Grasp the proportion of advertising in the content.
Under the existing mechanism of Tik Tok, video can be divided into two parts according to its nature: pure content without advertisement implantation and hard or soft video with advertisement implantation.
For users, what they want to see most is of course pure content. For broadcasters, advertising is the main source of profit.
How to grasp the balance between the two requires car owners to carefully choose cooperative brands and try to keep the tonality style consistent. The presentation form of advertising is also the key. If the advertising content can be well combined with the original theme, it will not only be easily accepted by users in perception, but also the skillfully combined works can trigger users' support and discussion, which is a win-win situation for brand owners and brands.
To sum up, if you want to build a Tik Tok size, the content is fundamental, the positioning is the direction, and the operation is the help. Each part is targeted and iterative, forming a virtuous circle. Why worry about not snowballing and eventually becoming a million-dollar queen?
I have worked in the industry of vibrato short video for three years, and I have my own opinions and experiences on this industry. I share my self-media operation skills with you.