1. Determine the investigation target.

According to different needs, the objectives of market research are different. It is necessary to investigate the development trend of macro market environment, especially the future development of the industry. When making marketing strategies, enterprises should investigate market demand, market competition, consumer buying behavior and marketing elements.

2. Design the investigation scheme

The design of the investigation scheme should include the requirements for the purpose, object, content, area, sampling, data collection and arrangement methods of the investigation.

3. Make investigation work plan.

The investigation work plan mainly includes organization and leadership, staffing, recruitment and training of interviewers, work progress, expense budget, etc.

4. Organize field investigation.

After the market survey preparation is completed, the questionnaire field survey is started, and the organization of the field survey should do a good job in two aspects. First, do a good job in organizing and leading the field investigation. Second, coordinate and control the field investigation.

5. collation and analysis of survey data

After the field investigation, the survey data will be sorted and analyzed, and the qualified questionnaires will be numbered uniformly to facilitate the statistics of the survey data. The statistics of survey data can be completed by Excel spreadsheet software. According to the requirements of the purpose of the investigation, the contents of the investigation can be comprehensively analyzed.

Step 6 write an investigation report

Writing an investigation report is the last task of the investigation, and the results of the investigation will be reflected in the final investigation report.