According to incomplete statistics, the number of WeChat users has reached more than 654.38 billion, and such a huge user circle is really shocking. Anyway, all my friends around me are using it. With the development of WeChat today, it is not surprising that people use WeChat as a tool for marketing or entrepreneurship. After all, it is the era of mobile Internet. Some people do WeChat business through WeChat friends circle, and some people do propaganda through WeChat friends circle. I won't give examples here. For example, many merchants can publish preferential activities through the circle of friends, and make better use of the official WeChat account platform for marketing promotion, but the first way for customers to obtain information is to use the circle of WeChat friends to publish and promote. Today, let's talk about how to make better use of circle of friends marketing to serve the gym. As we all know, the first step of marketing in all walks of life is to add other people's WeChat, so whenever your prospective customers agree to add you, it must be your product or you. To do sales, you must first sell yourself, so the content published by your WeChat circle of friends must be positive, positive and positive. Don't just publish the promotional content of the product, but also convey your personal life and feelings, let people know who is behind WeChat, and thus shape your personal brand. Once people know who you are and have a good impression on you, you can take advantage of their good impression on you step by step. When it comes to making friends, there are many small doorways. Let me share a few points with you: 1. Attract customers' attention through likes or messages. 2. Use regional advertisements to leave messages to attract others' attention. 3. Use your brains to edit the eye-catching words and pictures and send them according to frequency and time. Don't brush the screen. After a long time, customers will naturally come to you. 4. You can set who to remind. 5. You can leave a message in your circle of friends to increase exposure and attract attention. 6. Publish the purchase order records of customers or friends. 7, let customers help you share, such customers are generally iron powder level, can not be met. As the saying goes, there are mountains outside the mountains, and there are people outside the people. Because there is no best product, there are only better ones, especially in such a fierce market competition. If you want to occupy a place with your circle of friends, the most important thing is to know what customers need most. This is the most successful marketing. First of all, we must know what customers are greedy and afraid of. For some people, the fear is that the product has no grade, that the product is not good, that the service is poor and so on. For others, it is greed for discounts, gifts, and whether greed saves money. Therefore, for many businessmen or entrepreneurs, with so many friends, what you need to do is to understand what customers want most psychologically, to get discounts or to feel that what can't meet their psychological needs, and to do a good job in the preliminary work. Prepare and refine product functions according to customer needs to achieve twice the result with half the effort. Finally, I want to say that as long as we make full use of our circle of friends, the effect can be imagined. However, when customers question us, as salespeople, we need to keep a correct attitude and don't need to argue. Over time, customers will distinguish between good and bad. Finally, although the circle of friends is a good marketing tool, it should be used properly, without harming the interests of others, with a good sense of proportion, to make the most brilliant marketing.