How to effectively market? Marketing activity is a marketing plan to further improve product sales and popularity. The most common marketing activity is the promotion of products or services. Let's see how to market effectively.
How to effectively market 1 1. The most effective marketing methods and skills
1, understand before you speak
First of all, when communicating with customers, if you don't know the customer's situation, you can listen to the customer first and then analyze what you want from his words. Asking more questions is really not enough. You should have a curious heart and let customers express their opinions from your suggestions, so as to truly understand the needs of customers.
2. agree.
When discussing a question, if the customer puts forward his own question or opinion instead of directly answering the question, he can explain his own thoughts first, for example, I think so. what do you think? This can reduce the customer's alertness and make the customer feel that you are on the same side with him.
3. Grasp the key issues that customers talk about.
Remember the specific objections of customers, express them according to the key contents, understand the needs of customers in detail, and ask customers to explain their reasons in detail through key questions.
4. Keep answering customers' questions and let them answer their questions.
First of all, listen carefully to what the customer says, write down the key points you hear, and say them together when expressing your views, so that you can reach an understanding with the customer, because doing so can understand your customer and make him trust you, which will lay the foundation for you to guide the customer to the final success.
5, lead to the central point of view, let customers know about you.
When the customer understands what you mean, you can take out your sales, think about and tell the real needs of the customer, so that the customer will trust you more, and only in this way can we establish a real relationship of mutual trust with the customer.
Second, what are the common means of online marketing?
1, soft text marketing means
Soft-text marketing refers to the text mode that allows consumers to enter the "thinking circle" set by enterprises through specific conceptual appeals, put facts and reason, and quickly realize product sales with strong targeted psychological attacks.
2. Viral marketing methods
Viral marketing is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination.
3.QQ group marketing means
Many people are using this now. Many people have used QQ group sending when doing business.
4. Event marketing means
The so-called event marketing refers to the means and methods for enterprises to attract the interest and attention of the media, social groups and consumers by planning, organizing and using people or events with news value, social influence and celebrity effect, so as to improve the visibility and reputation of enterprises or products, establish a good brand image and finally promote the sales of products or services. In recent years, this marketing method has become a popular means of public relations communication and marketing at home and abroad because of its wide audience, strong suddenness, maximizing and optimizing the dissemination of information in a short time and saving a lot of publicity costs for enterprises.
5. Weibo marketing method
Weibo marketing refers to a marketing method that creates value for merchants and individuals through Weibo platform, and also refers to a commercial behavior way that merchants or individuals discover and meet various needs of users through Weibo platform.
6. WeChat marketing means
Nowadays, the method of WeChat marketing is widely used, which is an innovation. Wechat-style marketing means has no distance limit. After registering WeChat, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and businesses promote their products by providing the information they need, thus realizing peer-to-peer marketing, such as experiential micro-marketing.
How to effectively market 2 How to carry out effective marketing?
First of all, expand visibility.
As the saying goes, "the smell of wine is not afraid of the depth of the alley." No matter how good the products and services are, in today's fierce market competition, the most basic premise is to let customers know about you, experience you and give you a stage to show yourself. In fact, the gym mentioned above knows this truth well, otherwise he wouldn't be shivering in the cold wind and send coupons to everyone. Its purpose is naturally to let customers enter the store to experience products and services. His first step was no problem, and he expanded his popularity. However, a good start is the "start and end" situation caused by them. Why is this happening?
Second, improve reputation.
Getting customers into the store through publicity is half the battle, and efforts should be made to turn popularity into output.
Reputation of products and services. There are only two kinds of customers who enter the door. One is that they are not going to buy products and services, but come for discounts. This time is also an excellent opportunity to show off your good products and excellent services. First of all, just because he doesn't buy it this time doesn't mean he won't buy it in the future. As long as your products and services win the recognition of customers, he is your potential customers in the future. Secondly, the power of word of mouth is very powerful, especially the introduction between acquaintances, which is an important way to enhance the reputation of products.
The second is customers who are ready to buy products and services. He may have planned to buy such products or services long ago, and he has already "shopped around" for such products. This time, as long as your products and services can be recognized by your heart, both parties can "hit it off". Therefore, no matter what kind of customers, you need to do a good job of "enough is enough" service, not only to show the good performance of products and services to customers in an unobstructed view, but also not to "invade" customers' private territory too much, causing them a feeling of being forced and uncomfortable.
Third, the foothold of marketing should return to the products and services themselves.
To sum up, a good marketing does not need to "fool" customers, nor "buy and sell", nor does it need to "judge people by their appearances" and ruin their own character. Effective marketing should return to the products and services themselves.
How to effectively market three common marketing methods;
1, instant messaging marketing
As the name implies, it is a marketing method to promote by using instant chat tools on the network. Brand building, abnormal marketing may have gained a lot of traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with personally valuable information.
2. Knowledge marketing
Knowledge marketing, like Baidu's knowledge, can enhance user stickiness through questions and answers between users. If you expand users' knowledge level, users will thank you. Imagine, enterprises might as well set up an interactive channel such as online troubleshooting, so that users can experience their professional technical level and quality service, or set up a special area to popularize relevant knowledge to users and update it regularly every day.
3. Blog marketing
Blog marketing is the establishment of enterprise blogs, which are used for interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence. Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual.