What is a member consultant in the fitness industry?

Develop new customers, become members, maintain services during the membership period, and generate subsequent sales value through services.

How can I become a member consultant in the fitness industry?

I will share it with you from two main parts:

1. Sales capacity 2. Professional competence

For the member consultants in the fitness industry, performance is king, and everything is good with performance. There is no list. I feel that everything is not going well. Therefore, as a new member consultant, we must keep learning, gain customer resources in the process of learning, and improve our professional ability.

How to Develop New Customers: Online and Offline

Offline: Push, communicate one-on-one, distribute leaflets, put up posters, find cooperative businesses, make horizontal alliances and so on.

Online: post bar, second-hand transfer platform, 58 city, market, idle fish, transfer, social platform: WeChat Momo QQ.

Who are the precise customers of the fitness club?

1. Have fitness needs (a person who doesn't need your products, no matter how strong your sales ability is, it's hard to convince him).

Instead of spending time on such customers, it is better to find people who really need them.

2. Purchase demand

There is a big difference between fitness demand and purchase demand:

Fitness needs are: obviously need to improve body shape and posture, but there are many ways to change body shape and posture, such as drugs, health products, acupuncture, fitness and so on. And such customers have many ways to choose from.

People who like sports: There are many kinds of sports: running, mountain climbing, swimming, cycling and some ball games.

Fitness industry purchase demand: people who are willing to exercise through fitness.

3. Time

Fitness needs at least 2-3 times a week for about 2 hours each time. If the customer can't arrange this time, the possibility of coming to exercise is very small. Some people may ask, how can there be no hours? Time is bound to be tight. I won't argue with you. I said that if the client is connected, he should exercise at least 2-3 times a week for about 2 hours each time. The key is whether he is willing to arrange it. If he plays mahjong, he may really have so much time and won't come to exercise. This is not our class A customer.

4. Distance to the gym:

All the above standards meet, but it's useless to be too far away.

After knowing what our class A customers are, all we have to do is find them:

Offline: push to the ground, where people are relatively concentrated, in front of residential areas, office buildings and units.

Cooperative merchants: Merchants who are willing to cooperate push each other's resources, set up booths and send experience cards. They can only send short messages to existing customers for promotion, enterprise subscription number, content promotion and so on. See what kind of resources are fully utilized.