Gyms can make the following marketing strategies for men's market positioning: gyms launch muscle-building training packages, fat-reducing training packages and other similar activities to attract young male consumers.

Women's marketing can set up health and psychological consultation departments in clubs according to the characteristics of women's psychological needs for physical beauty. Before fitness, customers, especially women, should be measured for their physique and body fat, and exercise prescriptions should be formulated according to their personality characteristics, and relevant personnel should follow up and guide them.

However, regardless of men and women, gyms should create a warm and harmonious fitness environment, reflecting humanity and comfort, and attract more customers by actively improving their own environment, such as the sanitary conditions of club toilets, convenient drinking of hot and cold water, sanitary conditions and so on.