Extended data:

First, the brand profile:

Feile is one of the top ten sports brands in the world, mainly engaged in the development of elegant sports-related products such as tennis, skiing, golf, yoga and racing. Bright and bold design style, outstanding elegance and unique product efficacy make FILA unique among the top international sports brands and enjoy a worldwide reputation. ?

The brand was founded by Philo Brothers in biella in 19 1 1 and has a history of more than one hundred years. In 1970s, Philo cooperated with diversification strategy to expand sportswear business.

In the following years, golf, tennis, fitness, yoga, running and skiing series were successively developed, which finally established the backbone position of world-famous sports brands and was regarded as the representative of art and the model of luxury.

Second, the brand trademark:

Trademark fila Sporting Goods Company in Rome, Italy hired a Japanese designer to design the trademark 1972 for fila. So the trademark with the letter F as the main element came out, which was greatly appreciated by the Italian boss of Fila.

This F letter is very creative, uses beautiful and plump geometric patterns, and has a strong artistic sense, which is consistent with Italy's long artistic atmosphere. Therefore, until today, Philo has no intention to change the trademark.

Feile development 19 1 1. The Philo brand was founded by the Philo brothers in biella at the foot of the Italian Alps. It was originally a home textile enterprise.

References:

Baidu encyclopedia FILA