The theme is clear. Defining the theme is to target the target group, figure out who to write to, and decide the theme of the script according to the audience's needs.
Specific writing of copywriting
Build a framework. After the basic theme is determined, it is necessary to start building the script framework. The core of this framework is story, including characters, scenes and events in the form of stories. Because the script written is aimed at short videos, it is necessary to set up highlights such as reversal and conflict in limited text to highlight the theme.
It is said that "details determine success or failure" when filling in details, and so is short video. A good short video and a bad short video may have the same story outline. The real difference between the two is whether the details are moving or not. If the theme is trunk, the frame is branches and the details are leaves, leaves can be used to judge whether a tree is healthy or not.
Good Copywriting: Persuasion, Relevance, Communication and Trust. Funny class: learn to spit, get feelings, and accumulate jokes. Knowledge: Focus on teaching people how to solve problems. Workplace category: people have a bad voice and a large user base. Add a lot of keywords to describe the phenomenon+explain the reasons.