1, brand positioning: Houxiu is a brand that focuses on sports and fitness, and is committed to providing professional and high-quality sports equipment for fitness enthusiasts. Andema is a comprehensive sports brand, and its product line covers many fields. Therefore, Houxiu pays more attention to the fitness field in brand positioning, and can provide consumers with more professional and better quality products, so the grade of Houxiu is very high.

2. Design style: The design style of Houxiu is more fashionable and simple, which meets the aesthetic needs of modern young people, while Andema's design style pays more attention to practicality and functionality, which is not suitable for some consumers who pursue fashion, so the grade of Houxiu is very high.