According to the commitment of China's Olympic bid delegation, the overall project of Beijing Olympic Games, including building Olympic infrastructure, building traffic roads, developing communication systems and improving Beijing's air and water quality, will cost 48 billion US dollars. Such a large investment will inevitably bring about very considerable output. The broadcasting rights and sponsorship share of the International Olympic Committee alone may be as high as 654.38+000 billion yuan. Others, such as tourism, will also get new development opportunities. Experts predict that in the six years of preparation, the tourism industry will grow by 100% every year, and the income will increase by $5 billion. $30 billion in six years. It's 250 billion, which is 1 times that of the Olympic Games, and it's 10 billion dollars. In this way, the increase in tourism revenue alone will exceed 30 billion yuan. Hosting the Olympic Games will also bring huge business opportunities to other provinces and cities. For example, Tianjin airport will be expanded; Another example is that a large number of sports equipment needed for the Olympic Games will be produced in other places, a large number of building materials and equipment needed for Beijing's ecological environment project will also be produced in other places, and a large number of consumer goods will also be supplied in other places, which will play a stimulating role in the economy of all parts of the country.
Nowadays, the sports industry has become one of the most profitable industries. According to the statistics of a business consulting company in the United States, the market value of American sports industry has reached $654.38+052 billion in the mid-1990s, which is the largest industry in the United States with 654.38+065.438+0, accounting for 2% of GDP. In Italy, where football is developed, sports industry has become one of the pillar industries of national economy 10 since the end of 1980s. At present, the value generated by the global sports industry has exceeded $450 billion every year.
A city can host a large-scale Olympic Games, which shows that it has a considerable level of internationalization and organizational ability, and the successful hosting of an Olympic Games will also have a great impetus to a city's economic development.
The direct and indirect income brought by hosting the Olympic Games to the host city may come from TV broadcasting rights, IOC partnership program, government subsidies, sponsors of the Organizing Committee, franchisees, Olympic commemorative coins and stamps, ticket income, disposal of donated assets and many other aspects. And its pull on the local economy and even a national economy is immeasurable.
Beijing: Economic circles seize opportunities.
Huge infrastructure investment, huge environmental governance planning, and a large number of personnel exchanges ... Beijing economic circles believe that hosting the 2008 Olympic Games in Beijing will create huge business opportunities.
Pan Shiyi, general manager of Beijing Modern City, said that hosting the Olympic Games in Beijing will bring great vitality to the real estate market. Strengthening greening and traffic construction in Beijing will inevitably increase the "gold content" of real estate.
Zhang Xueren, vice president of China International Airlines, said that Beijing's successful bid for the Olympic Games will enable more domestic and foreign personnel to exchange and exchange needed goods, which will also inject new vitality into China's shipping market. People from China International Travel Service and China Travel Service said that the Olympic Games is a huge "magnet", and the number of people visiting Beijing and China will greatly increase, so the tourism market will be more prosperous.
According to the outline of Beijing's tenth five-year plan, "building digital Beijing" will be one of the goals of future construction. Yang Mai, president of Ericsson China Co., Ltd. said that Beijing has put forward the slogan of "Hi-tech Olympics", which means that Beijing and China will increase their investment in high-tech fields such as communications, and they are ready to show their talents in the high-tech strategies of Beijing and China.
The Olympic Games will also stimulate people's fitness craze, and the sports industry will also develop greatly. It is estimated that the added value of Beijing's sports industry will reach more than 6.6 billion yuan within five years, forming a relatively prosperous sports competition, performance, fitness and entertainment, lottery sales, and sports goods production and sales market.
The first is to improve the city's taste. For Beijing, the host city, the Olympic Games will greatly improve the level of urban infrastructure and the overall modernization level of Beijing. China, China and Beijing, as well as China, Hongkong, Qingdao, Shanghai, Tianjin, Qinhuangdao and Shenyang, all benefited from the preparation of the Olympic Games, providing successful experiences for the development of other cities in China.
The second is to increase the national fiscal revenue. People from all over the world flocked to cities, and the demand for urban daily necessities and services increased sharply, which led to the rapid expansion of the consumer market. The arrival of a large number of domestic and foreign tourists is beneficial to the development of tourism. At the same time, the huge business opportunities formed by the Olympic economy will attract many investors to seek cooperation opportunities and form a huge investment market. All these have increased the country's fiscal revenue.
The third is to promote the development of economic industries. It is estimated that from the bid to 2008, the annual direct economic effect brought by the Olympic Games is the national GDP growth of 0.3% to 0.4%. The Olympic Games is the biggest global event at present. In order to ensure its success, it is necessary to invest the best quality and most advanced technical equipment and products, which has promoted the upgrading of related technologies and products and promoted the upgrading of industrial structure and technical structure. The adjustment of industrial structure and the virtuous circle of economic operation will promote the further development of the whole national economy. Researchers from Morgan Stanley International Investment Company said in the report: "After the 2008 Olympic Games, we expect China's economy to continue to grow at a high speed."
The fourth is to show the strength of a big country. Not all countries can cover the Olympic Games. The Olympic Games need strong strength as the backing. As an ancient civilization and a big country in the East, reporting the Olympic Games shows the national strength.
The fifth is to increase employment opportunities. The urban construction directly driven by the Olympic Games will effectively promote the adjustment of industrial structure, enhance the stamina of sustainable development of urban economy, create more employment opportunities and improve the quality of employment.
The sixth is to promote the construction of spiritual civilization. A great deal of publicity work centered on patriotism, capital consciousness and collective honor will help to further stimulate the enthusiasm of all citizens for patriotism and love for Beijing, create a new situation of harmonious and mutual-help interpersonal relationships, enterprising work spirit and consciously abide by social ethics, and greatly enhance the cohesion of China people and the people of the world.
Seventh, improve people's cultural and sports quality. National activities such as welcoming the Olympic Games, stressing civilization, cultivating new styles and popularizing English have improved the cultural quality of Beijing citizens, which is self-evident for the development of sports.
Eight is to promote the integration of Chinese and western cultures. Western civilization emphasizes competition in everything, while China culture emphasizes humility and even confrontation. These two cultures have the necessity of absorbing each other's culture in today's society. If eastern and western cultures absorb beneficial elements from each other, we can create a higher level of world culture.
Nine is to promote the development of diplomatic undertakings. Hosting the Olympic Games will undoubtedly play a positive role in the exchanges between China and other countries in the world, and accelerate the speed and depth of China's foreign exchanges.
Ten is to publicize the country's international image. During the Olympic Games, 4 billion people around the world will watch the Olympic Games on TV, which will make Beijing the focus of world attention and greatly enhance China's image on the world stage. This is intangible capital: now because of the Olympic Games, you don't need to do any publicity. The eyes of the whole world are focused on China (in the eyes of most foreigners, Beijing = China), and whether you like it or not, they will take the initiative to pay attention to your every move. This effect can't be bought with money.