Tanabata fun activity planning and design 1 activity conception;
Tanabata Valentine's Day, a thousand-year-old love classic in China. With the invasion of western culture, it is gradually forgotten by people. Fashion trend element-retro. Tanabata Valentine's Day has gradually come into people's sight. On the occasion of "Chinese Valentine's Day", let's remember those love classics that have been handed down for thousands of years with actions and have a romantic evening.
Activity positioning:
Tanabata, China's own Valentine's Day.
Activity theme:
Tanabata-China traditional Valentine's Day, romantic hand in hand.
Active object:
High quality and high income unmarried men and women.
Activity time:
Tanabata night. 18: 30-20: 30 Location: Bund Fashion
Number of applicants: 50 men and 50 women, *** 100.
Feasibility analysis of activities: (omitted)
Implementation scheme:
1: Male and female couples whose personnel require college education or above and whose salary is more than 2,000 ~ 3,000 yuan.
2. Publicize through newspapers, posters and other media to arouse people's awareness.
3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and shows the difference from other similar activities.
4. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout should be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, at the same time, it can actively mobilize the enthusiasm of the guests, give them ample opportunities to show themselves and increase their attraction, so as to achieve the original purpose of participating in this activity.
5. The office staff is responsible for the registration of applicants and the management of materials.
6. In order to ensure the authenticity of the materials and reduce the company's audit, the applicant must take the work unit as the main carrier.
7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.
8. The qualifications of all personnel in this activity are reserved for later activities.
9. After the event, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants, laying the foundation for the weekend dinner plan.
Activity content:
1: game interaction. Talent show (which can be melodrama, singing or other talents) The requirement of melodrama is to interpret the modern version of ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.
2. Hundred people threading competition: seeking a partner. The requirement is that whoever wears the most needles in the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.
Planning and design of Tanabata fun activities II. Activity background:
Tanabata has always been called Valentine's Day in China. According to legend, this night every year is the time when the Weaver Girl and the Cowherd meet at the Magpie Bridge. It is a folk custom to sit and watch morning glory and Vega on Tanabata.
Looking up at the starry sky, how many people are looking forward to their future and expressing their true feelings through legends.
Tanabata is a romantic festival in China's traditional festivals, and in love, vows of eternal love are nothing more than "vows of eternal love". On Tanabata, a day full of romance and love, on the mountain of XX, on the edge of the blue sea of XX, with a beautiful vision of love, let us fully interpret the perfect truth.
Second, the theme of the event:
Set up a mountain alliance on the peak of XX and take an oath at the edge of XX.
Let's work together to create miracles!
9-day miracle-only 9 days, gather all participants and let the sun and moon verify our expectations and best wishes for love.
99 couples-XX of the Gold Coast and XX, the ancestor of Wanshan, solemnly made a "pledge of eternal love".
20XX to single men and women-witness the birth of a beautiful marriage.
The 9-day party and rich love theme activities sublimate each other's feelings in the interaction.
Third, the activity time:
20XX July 28th to August 4th
The activity is divided into three stages:
Departure time of section A (July 28th-30th), section B (July 3rd1-1) and section C (August 2nd-4th): 7: 30am on July 28th, 29th and 30th.
Meeting place:
1, self-driving: the direction of XX Expressway leaving Beijing-the first service area (XX service area)
Car-free meeting place: subway station 1 line Dawanglu Station-southeast corner of XX (collective ride).
2. Return time: Return to Beijing on August 2nd, 3rd and 4th 14: 00.
3. Driving route: One-way distance: about 300 kilometers. Get the card: the person in charge of the team will get it, and it will be issued as the admission and consumption certificate of the party. If you lose it, you won't make it up.
Four. Location:
Considering that we can achieve good activity results, we will choose XX Sand Sculpture World and Qinhuangdao Zushan Scenic Area as the venues for this activity, which is a huge forest oxygen bar with pleasant climate, excellent seawater and beach quality and excellent air quality. The supporting facilities are relatively perfect. Very suitable for this activity.
Verb (abbreviation for verb) activity cost:
1. project: XX2 nights' stay, breakfast during the trip, one barbecue package, XX2 scenic spot tickets, one beach carnival night ticket and one set of souvenirs.
Description: This activity fully embodies the warm and romantic atmosphere. We can camp on the beach. In terms of safety, we have special personnel to patrol around the clock and provide valuables for storage.
2. 699 yuan for couples and 299 yuan for singles.
3. Round trip fee: (including insurance) This fee is not included in the activity fee. The round-trip fare is about 100 yuan.
Activity arrangement of intransitive verbs:
★ Series of activities: Encountering the fate of love
Location: XX
Activity time: August 2 18: 30-20: 00.
Activity content:
Enjoy with the crowd: bonfire party, parcel delivery, free talent show of missionaries, and increase interaction.
Interactive game: All participants first introduce themselves and show their talents. Participants are divided into two groups: men and women, and choose the favorite person to ask questions. Then, let the two groups choose a red line among many mixed red lines, and then find out the men and women who are tied to the same red line after selection. If two people who have a good impression in the previous interaction are tied to the same red line, they will get prizes, such as silver rings, necklaces and other accessories. Other men and women tied to the same line can get a pair of small souvenirs.
★ Series activity 2: True feelings, interaction and joy.
Location: XX World
Activity time: August 9: 00- 10: 00.
August114: 00-15: 00
August 2, 9: 00- 10: 00.
Activity content:
According to the existing entertainment facilities in XX world, a set of two-person interactive competitive games is set up to test the tacit understanding. Each winning couple will receive small gifts and XX special love blessing bags.
★ Series Activity 3: Pray for love to unite forever.
Venue: Wanghai Temple, XX
Activity time: August 2nd afternoon.
On the afternoon of August 3rd
Activity content:
Lock for a lifetime: sign in at the park, arrange for tourists to buy love locks at the entrance of XX, engrave the names of lovers and lock them on the chain to pray for love: attend the blessing ceremony held at Wanghai Temple and buy XX special love blessing sachets, symbolizing beautiful love forever.
★ Series activity 4: Juyuan Waterfall flies together.
Venue: Wanghai Temple, XX
Activity time: August 2, 8: 00- 10: 00.
August 3rd, 8: 00- 10: 00.
Activity content:
XX Wanghai Temple organizes release activities in front of its gate, and sets up a wishing boat for tourists to bless their love and well-being.
★ Series Activity 5: Meet at the Que Bridge on Tanabata * * Build a fortress of love (Tanabata Theme Day)
Location: XX World
Activity time: August 26th, 9: 30- 1 1: 30.
Activity content:
Meet at the Queqiao Bridge on Tanabata and build a love fortress together: organize couples to hold a sand sculpture competition in XX World, with the theme of making things that can symbolize their love. When finished, explain why they did this XX and what it stands for (love story), and let all tourists vote on the spot (for example, insert heart-shaped cards into their favorite sand sculptures) and choose the top three. All participants can get mysterious gifts.
★ Series Activity 6: Future Letter, Continuation of True Love
Location: XX
Activity time: August 2.
Activity content: write a letter to yourself, seal it in XX scenic spot on the spot, and open it on Tanabata one year later. I was reading to myself.
Seven, Tanabata Love Party activities registration items:
The activity is scheduled for August 22nd-30th, 20XX.
The registration time is scheduled to start on August 12, and the registration place is available to all major travel agencies in XX.
All participants will finally have a chance to win 8880 gold jewelry and a honeymoon trip to Southeast Asian beaches.
Planning and Design of Tanabata Fun Activities 3. Theme of the Activities
Tanabata Valentine's Day brand-new fashion theme party activities, love shock wave to find the goddess in your heart.
Second, the activity time
August 20th (Saturday, Sunday)
III. Purpose of the activity
1. Through this activity, improve the brand appeal of xx in the surrounding industry markets.
2xx increased the average daily turnover by 20%.
(After the event, the Finance Department will report the results of the event to the Board of Directors. )
Fourthly, the concept of activity.
This activity integrates the effective promotion methods of xx Bar, and combines the experience of xx entertainment places to plan and integrate the consumption psychology of men and women who like to look for passion and fresh excitement in the current fashion city. The activity adopts the way of making friends on a large scale, and encourages the guests who come to xx to try to talk with strangers. Through our careful and solemn control of the dating procedure, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company and release the event information to the guests in the form of short messages.
2. Publish the activity information, content and activity mode to the guests who recently visited the company through outdoor advertisements, dj stations, led display screens and private room computers.
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere.
4. This activity takes Passion Hall as the activity center, supplemented by ktv rooms.
Any female guest who visits xx on xx can get a rose at the information desk.
6. With the opening of the hall, two chocolates will be presented.
Activity of intransitive verbs
(1) The first wave of love shock: "Find the goddess in your heart" (pay attention to consideration)
1. campaign slogan: resolutely talk to strangers;
2. The company designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
3. After the guest opens the table/card, he will give the guest a friend card with the snacks from the table/card for the guest to fill out;
4. The guest can observe and then entrust the waiter to send the friend card to his favorite;
If both parties are interested, they can communicate with each other through the waiter and start dating.
6. In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging dj waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)
(2) The second wave of love shock: "Show off yourself, hot mm call order" (this plan includes the hall and private room)
Cadres above the director level of the company will observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company, and they can get cocktails designated by the Tang Dynasty in the cocktail bar with the wine card.
The selection of this activity must be approved by the general manager or director of the company.
(3) The third wave of love shock: "True confession"
The company can provide couples who visit xx on Tanabata Valentine's Day with the opportunity to take to the dj stage to express their love loudly. Get a bottle of champagne from Tang Hui.
On a special day, a special confession of true feelings, how can you not touch her/him?
(d) the fourth wave of love shock: "romantic passion" (this plan includes the hall and private rooms)
During xx-xx activities, those who consume more than a dozen bottles of beer or spend more than 150 will get a zero-point lottery on xx day, and so on. Draw a lottery ticket on the spot.
First prize: three deluxe rooms in xx Hotel, one for each night.
In order to give full play to the functions of * * * Communist Youth League in organizing, serving and guiding young people, improve the attraction and cohesion of the Communist Youth League, build an exchange platform, and further encourage young people in the city to strengthen exchanges, learn from each other and enhance friendship, the Communist Youth League Committee decided to hold the "Wisdom X Tanabata Accompaniment"-20xx Youth Association in South China Smart City, X City on August 2. The specific scheme is as follows:
I. Theme of the event
Qixi company
Second, the content of the activity
Youth networking activities in X city in 20XX years
Third, the activity time
20XX August 2nd (Saturday, Tanabata) evening16: 30-18: 30.
Fourth, the venue
Guangdong South China Wisdom City (Taihe North Road 12, X District, X City)
Verb (abbreviation for verb) sponsors, associations and organizers
(1) Organizer
* * * Communist Youth League X Municipal Committee
(2) Organizer
South China wisdom city
(3) Supporting organizations
X international rose industry co., ltd
Asia optical shop
X. Trade
Sixth, the object of activity.
There are about 300 single youth representatives from municipal organs, enterprises and institutions.
Seven. Activity agenda
(A) broadcast promotional videos
(2) announce the start.
(3) Interactive games
1, stepping on the newspaper contest;
2. Collective escape;
3. grab the stool;
4. Interesting quiz
Planning and Design of Tanabata Fun Activities V. Theme of the Activities
Ecological water, nostalgia, Tanabata.
Second, the activity time
20xx August 8th to 10
Third, location.
Xx cultural square, water park
Fourth, the organizer
Xx Town Federation of Literary and Art Circles
This year's Tanabata customs and culture series will be divided into three major theme sections: "Meet Wang Xi Romantic Tanabata", "Meet Wang Xi Folk Culture Exhibition" and "Love Wang Xi Happy Show", with a total of 9 activities, as follows:
(1) Meet romantic Chinese Valentine's Day in Wang Xi.
1. Love nostalgic romantic love meeting
Time: August 8-10
Venue: Water Park
Content abstract: During the activity, a 3D wall was designed and made in Shuixiang Park to decorate the romantic atmosphere and create an immersive photo scene for tourists and guests, so that couples can meet people who are destined to come to xx, keep the warm scene and fall in love with romantic feelings in the name of love.
2. Love prayers, lanterns and blessings
Time: August 8-10
Venue: Water Park
Introduction: putting lotus lanterns is a traditional cultural custom of the Shui people, which is used for blessing. During the activity, a certain number of exquisite lotus lanterns will be arranged in the water park for tourists to wear, so that people can greet Tanabata under the light, place their hopes for a better life and pray for love.
3. The taste of love "Technology on the tip of the tongue" 3D printed dessert show
Time: August 8-10
Venue: Water Park
Content introduction: Cooperate with Southern Newspaper Media Group to integrate scientific and technological elements into this Qixi cultural activity. During the activity, we set up a stall in Shuixiang Park, and printed bread, pancakes and other foods that reflect love, romance and warmth with four 3D printers, and sold them to tourists and guests for tasting, which not only made people enjoy the sweet taste of love, but also allowed more people to witness and experience the high-tech achievements of 3D printing.
(2) Welcome to Wang Xi Folk Culture Exhibition.
4. The exhibition pays tribute to the inheritance of love
Time: August 8-10
Venue: Cultural Square
Description: Organize 2 1 village in the whole town to conduct production appraisal in Tanabata Tribute Table, and display it in the Cultural Square on Tanabata to show visitors the grand occasion and exquisite skills of xx folk begging.
5. Love. Feast tanabata blessing night
Time: 8: 00 pm on August 8.
Venue: Cultural Square
Description: Interpret the traditional folk custom blessing ceremony for Seven Sisters in the form of art, restore the traditional folk custom, reproduce the traditional cultural characteristics, provide a cultural and artistic feast for the public, and stimulate the public's cognition and inheritance of traditional culture.
6. Memories of love, water town folk exhibition
Time: August 8-10
Venue: Shuixiang Park Shuixiang Memory Hall
Brief introduction: In the Tanabata cultural activities, Tanabata culture, dragon boat culture and farming culture of Shuizhen are displayed in Shuizhen Memory Hall, so that visitors can appreciate and experience the unique cultural charm and folk customs of xx as a Lingnan water town.
(3) Love Wang Xi Happiness Show
7. Love eternal photo frame happiness photo album
Time: from now until August 10.
Base point: infinity
Content introduction: During the activity, we took love and affection as the theme, and widely collected photos of couples, lovers, parents and children, which fully reflected love, affection, happiness, warmth and romance (each photo should have a description of less than 50 words), selected 30 most representative photos, displayed them on WeChat platform, and selected the best family photos, the best love photos and the best love photos through similar voting on WeChat.
8, the pursuit of love Cowherd and Weaver Girl story new creation contest
Time: from now until August 10.
Base point: infinity
Content abstract: According to the romantic legend of Cowherd and Weaver Girl, new story works are collected for the society. The work requires the adaptation or creation of characters and story lines, so as to create a new story that is vivid and interesting, can reflect real life and has the significance of the new era. The first, second and third prizes and excellent prizes were selected, and outstanding works were published in newspapers such as Dongguan Literature and Art and Dongguan Times. The activity not only inherited the classic romantic story of the Cowherd and the Weaver Girl, but also gave the public room to develop their imagination, extended and innovated the story, fully embodying people's pursuit and yearning for love.
9. Love Melody Classic Love Song Club
Time: 7:30 pm on August 9.
Venue: Water Park Water Stage
Caption: On the evening of July 7th, Valentine's Day in China, local rock bands and singers were organized to sing classic love songs with the theme of love on the water stage in the water park. Through the duet of love songs, in the name of Tanabata, the climax "emotional drama" is performed for the audience to relive sweet love.
Planning and Design of Tanabata Fun Activities 6. Theme of the Activities
Passion blooms, and there is love in the times.
Second, the activity time
X month x day -x month x day
III. Contents of activities
(A love song duet confession
On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic couple rose perfume
During the normal business hours of X and X, customers can get a rose (X only) for free at the promotion desk on the 6th floor. The building was over X yuan that day, plus a box of exquisite chocolates.
Fourth, the cost.
1 2 display board: x yuan.
2. The lintel is 2 yuan: X yuan.
3. Print advertisement: X yuan
4. The gifts (roses, chocolates) are in X's charge.
5. Audio fee: xx yuan
6. Other miscellaneous expenses: X yuan
Total: about x yuan (excluding the cost of roses and chocolates)
Verb (abbreviation of verb) technique
In this activity, VIP cards can use the discount function.