Liu Genghong moved to Shanghai with his wife Wang Wanfei and three children last year. Recently, due to the serious epidemic situation in Shanghai, he loved to play short films and taught shuttlecock exercises with Compendium of Materia Medica, which made him instantly popular. The number of fans of Tik Tok soared to 68 million, and the number of movies watched exceeded hundreds of millions. In the past, he was always rubbed against the heat of Jay Chou by acid, and finally turned over. Also because of the rising popularity, Liu Genghong's title fee quotation circulated on the Internet, reaching as high as 5 million RMB.
According to media reports, Liu Genghong signed a contract with Carefree Media at the end of last year. At that time, he only had 6.5438+0.35 million fans. Now, his popularity has soared 50 times, and many manufacturers have come to you. According to Mirror Weekly, Liu Genghong now earns 5 million yuan from the opening advertisement alone, and his wife Wang Wanfei has got a 20% discount on her personal business in Liu Genghong. Even the manufacturers have prepared a "shelving fee" of1000000 yuan, and only ask Liu Genghong for help.
Liu Genghong's popularity is still unprecedented. Liu Genghong and its MCN organization, Worry-Free Media, launched a new matrix number "Liu Genghong Fat Oil Kaka", and its sub-account number increased by 771.20,000 in four days. First-person aerobics has also expanded from shuttlecock aerobics in Compendium of Materia Medica to dragon boxing and grassland shoulder shaking aerobics.
However, no one can turn red in Tik Tok. Tik Tok is like a traffic star-making machine, producing a large number of network celebrity anchors. Liu Genghong was not the first anchor of the explosion, nor was he destined to be the last. The last classmates, Zhang and Liu, are going back, and Ding Zhen has long been forgotten by everyone. The life cycle of online celebrity is getting shorter and shorter, from one year to half a year, to the present month, or even shorter.
Now, the challenge for Liu Genghong and Worry-Free Future is how to seize the short time window for commercialization before users' attention dissipates, so as to race against time. Worry-free is not Buddhism. It has been completely commercialized in Liu Genghong recently. According to a commercial quotation circulated in various communities in Liu Genghong, the cost of naming Liu Genghong has reached 5 million yuan.
In most public opinion, the end point of popularity is "live broadcast with goods". In this regard, Lei, CEO of Future Worry-Free Media, said: The team pays attention to the data change route in time and accumulates content and fans. Sometimes don't be so utilitarian and make long-term plans after the epidemic. According to Time Finance, he told Worry-Free Media: "Our commercialization is being explored, and there will be new commercialization actions."
Liu Genghong himself has more than 30 years of fitness experience, and the relationship of "friends of Jay Chou" is quite beneficial to fans. During the epidemic, the national fitness enthusiasm was stimulated, Liu Genghong and his wife were established, and the family was harmonious and mobilized. On the whole, it means touching fans of all ages in the whole region.
The calisthenics in the live broadcast room also started from the compendium of materia medica, shuttlecock calisthenics, dragon boxing and grassland shoulder shaking calisthenics. Start with the richness of repertoire and aerobics to slow down the loss of users. The industry's forecast for the commercialization of Liu Genghong is that the end point of traffic is live broadcast with goods. Except live broadcast with goods, the implementation path for Liu Genghong is extremely limited.
Liu Genghong and Jay Chou have been good friends for many years. After Jay Chou became popular, they still maintained a good relationship. Liu Genghong is often rubbed by Jay Chou, but Jay Chou never pays attention to it. It is said that when Jay Chou first made his debut, he lived in the other family's house because of his poor family. When he was taking a bath, he had an irreversible gas poisoning accident, which was immediately discovered by Liu Genghong, so he survived. Therefore, after Jay Chou's achievements, she never forgot Liu's help.