The slogan "Anything is possible" is the crystallization of Li Ning brand after years of accumulation and improvement, and it is a unique advertising word of Li Ning brand. From the earliest "the hope of a new generation in China" to "keeping beautiful things for yourself", to "I exercise, I exist", "Enjoy the beautiful world of sports", "Excellence comes from the true colors" and then to "Everything is possible", the brand of Li Ning has gradually accumulated unique connotations.
Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly engaged in professional and leisure sports shoes, clothing, equipment and accessories of Li Ning brand. A huge retail distribution network and supply chain management system have been established in China, and the status of e-commerce has been continuously improved to build an e-commerce ecosystem.
corporate culture
The innate sports gene and the brand spirit of "anything is possible" always run through the development process of Li Ning brand. Li Ning brand takes "igniting passion with sports" as its mission, arouses people's desire and strength to break through, devotes itself to building professional sporting goods, and strives to make sports change their lives and pursue a higher level of breakthrough.
Adhering to the core concepts of dream-winning, consumer-oriented, our culture and breakthrough, Li Ning is committed to building Li Ning into a world-class fashion professional sports brand, which originated in China and is recognized by the world. Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.
Reference to the above content: Baidu Encyclopedia-Li Ning