As the younger generation has gradually become the main consumer group in the global automobile market, today's automobile enterprises have begun to change to younger products and marketing, and Chery, as the first echelon of independent brands, is no exception. In recent years, combined with the current fashion trends, it has become a routine operation to invite young people's favorite stars to help out and promote fancy marketing by combining Tik Tok, Little Red Book, Weibo and other popular platforms. Born for a new generation of young people around the world, OMODA5 is Chery's "ace agent" who fully embraces youthfulness under the blessing of hard-core innovative marketing gameplay.

Released "5+3 Killing Tactics", Chery OMODA communicated with the world.

Products are the most direct communication bridge between consumers and car companies. Facing the strong enemy of joint venture brand and the new force of making cars, how to make products younger and transform into independent brands is an urgent problem to be solved. As a brand-new model in Chery's "Big Single Product Strategy", OMODA 5, born with five global genes, not only has a clear global car positioning, but also integrates the hard-core strength of "Technology Chery", and has three young "killing tricks" of trend design, hard-core power and intelligent technology.

At the beginning of research and development, OMODA 5 adheres to users' thinking, investigates and integrates their suggestions into product design for global users, and carries out adaptive development, ADAS test and collision test according to global laws and standards. OMODA5 has obtained five collision standards: China C-NCAP, EU E-NCAP, Central and South America L-NCAP, Southeast Asia ASEAN -NCAP and Australia A-NCAP, which means OMODA 5 has five-star quality that meets the global standards.

As a masterpiece of Chery's rejuvenation and globalization in the new stage, OMODA 5 understands the psychology of a new generation of young people who like novelty and fresh play. The new car continues to practice the brand concept of "user-centered" and attracts the enthusiastic participation of a new generation of young people from more than 30 countries around the world through the globally named * * * creative gameplay. The name "OMODA 5" stands out from more than 10000 naming schemes and is a well-deserved favorite. This activity not only showed the trend of the new generation of gameplay, but also set off a circle-breaking carnival linked with the new generation of young people around the world.

In the future, OMODA 5 will be listed in more than 30 countries around the world. Fashion design that fits young people's aesthetics will surely become the "dream cars" in the minds of a new generation of young people. At the same time, OMODA 5 also incorporates the super racing mode on the basis of Kunpeng Power 1.6TGDI+7DCT power combination. After this function is turned on, the cockpit instrument can change the racing mode in seconds, and bring an immersive driving and control experience to a new generation of young people around the world through professionally adjusted simulated sound waves. In addition, OMODA 5 is also equipped with 24.6-inch integrated dual screen +play ecology, OMODA intelligent identification system, Sony Hall-class audio +64-color rhythmic atmosphere lights, and L2.5-class intelligent driving assistance system, which can fully cater to the car needs of a new generation of young people around the world.

Break down industry barriers and narrow the distance between brands and users.

In order to "play together and have fun together" with the new generation of young people around the world, Chery has also built a centralized fan platform with OMODA 5 as the point, and formed a virtuous circle of continuous communication with users through the construction of circle community. In the OMODA community, the virtual spokesperson Asi has settled in as "Citizen 0". Users can not only find like-minded friends here, understand the current trend of gameplay, but also express their opinions and build their own homes with Axi. In the future, with the continuous improvement of the OMODA community, Chery will launch more interactive entertainment methods for the new generation of young people, such as AR live online car watching and fashion products around. , around OMODA 5, so as to enhance the stickiness between brands and users, and let young people feel the interactive charm of "zero distance" communication between the new generation and brands.

At present, OMODA 5 has joined hands with the well-known brand 52TOYS to launch the # OMODA# card collection activity in the form of a blind box that young people like. Through the linkage with street brands, Chery vibrates at the same frequency as young people, and also buries OMODA 5 as a seed in the hearts of more young people. In addition, on Valentine's Day just past this year, OMODA 5 also went to Shanghai North Bund Riverside Green Space to show off her talents, met with everyone sweetly, and made a high-profile confession to a new generation of young people around the world, making them feel the extraordinary charm of cross-dimensional Valentine's Day. It is not difficult to foresee that OMODA 5 can continue to deepen the "young market" through the linkage with street brands, radiate more new generations of young people around the world, and make OMODA the exclusive "super IP" of Chery.

OMODA 5, which is born with five global genes: global R&D, global standards, global quality, global naming and global listing, has the quality strength to compete with joint venture brand products. With the three core product strengths of trend design, hardcore power and intelligent technology, as well as the blessing of diversified innovative marketing, OMODA 5 can not only meet the trend car demand of a new generation of young people around the world, but also break down industry barriers to narrow the distance between users and brands, and comprehensively boost the Chery brand to achieve the pace of youthfulness and globalization.