Super trendy Yu Qian
Sports brand Li Ning has launched a group of fashion blockbusters. Surprisingly, this cooperation with Li Ning is not a famous athlete or a handsome guy, but Yu Qian, who is willing to smoke, drink and perm for life. In this group of blockbusters, Yu Qian still appears in the mirror with curly hair. I have to say that Uncle Yu's temperament is really not covered, and all kinds of fashionable clothes are easy for him to control. Especially the various postures in front of the camera let us see the other side of Uncle Yu.
How did Uncle Yu's blockbuster perform? In the words of netizens, this kind of expressiveness, who doesn't say that the top flow is urgent with whom, or that your uncle is still your uncle, now netizens are looking forward to Li Ning's show, and the uncle walks out of the runway. I have to say that the collision between Li Ning brand and Yu Qian was very successful, at least attracting enough attention.
Why did Li Ning, a sports brand, invite Yu Qian, the "cross talk queen"?
The first is Yu Qian's character. Seriously, if you had a choice, would you be Degang Guo or Yu Qian? I believe that most people will choose a modest life. Yu Qian's character is free and easy, and he is cheerful. It can be said that Uncle Yu lived most of the life he wanted.
In particular, the words "my home is bigger" make you envious. Uncle Yu's personality is a life attitude, which is also the attitude pursued by many brands and the attitude and life that many young people want to pursue. Therefore, although Uncle Yu has nothing to do with sports, his attitude and direction are right.
Followed by uncle's attention. In China, Uncle Yu is definitely under one person and above ten thousand people. Although he doesn't earn as much as Degang Guo, he won't lose too much attention and influence, and if he is good at popularity, Yu Qian is much better than Degang Guo. Therefore, choosing Yu Qian is equivalent to choosing a crosstalk IP, and there are many sports fans in the audience of crosstalk, which can play a good role in brand influence and sales, which is also the main reason why sports brands choose Yu Qian.