Back-to-back gesture: Back-to-back gesture means two people sitting back-a boy and a girl sitting back-a couple in love sitting back-to-back! In everyone's heart, the best thing is to have or have an unforgettable love, or to last forever, or to have; Lonely people long for a vigorous love; With this yearning for beautiful love and enjoyment of love, people choose Kappa couples to wear Kappa together, showing off that two people can sit in a row and eat fruit, and they can be very much in love; Lonely people choose Kappa and shout to the world, "I also want to pursue my happiness." "Make a wish silently behind my back and see if the stars in the distance can hear you. If the distant stars can hear it, it will come true!
Introduction of back-to-back clothing brands
In the early 1970s, KAPPA, with its avant-garde and popular elements, triggered a profound social and cultural change in Italy, which was called an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.
Back-to-back Kappa has sponsored various sports teams since the brand was founded. According to statistics, from 1998 to 2002, back-to-back Kappa*** sponsored about 220 teams and individuals from 27 countries. The sports involved are football, skiing, cricket, beach volleyball, hockey and so on 16 sports. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by the back-to-back Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of the back-to-back Kappa brand increase rapidly. In addition, back-to-back Kappa actively entered the entertainment circle while sponsoring. Back-to-back Kappa has a very extensive relationship with the entertainment circle, from music to TV, from cinemas to regular celebrations, and a large number of targeted promotion activities have been carried out for different entertainment circles. Back-to-back Kappa tries to lead and create fashion trends through media such as movies, radio, magazines and the Internet.
The correct brand positioning of back-to-back Kappa brand conforms to the market rules, which makes Kappa's business content in the world enjoy rapid growth. The unforgettable slogan "Hewho loves me followsme" constantly enhances the brand image of back-to-back Kappa. Since Kappa brand entered the China market in 2002, its brand positioning of "sports, fashion, sex appeal and taste" and its complementary market activities have also made the back-to-back Kappa brand more and more popular among fashionistas. The excitement brought by back-to-back Kappa is worth looking forward to.
Continuous clothing history
Back-to-back kappa was not called kappa at first, but was formerly a small company called m.c.t The full name of this company is "Society Anonimacalicitorinese", which was established in Turin, northwest Italy, 19 16, mainly producing socks and underwear. The company's original trademark was aquila, and later it became the current kappa. In this way, m.c.t has been working quietly, and its achievements are not outstanding. Until the end of 1960s, an important turning point made it achieve an unprecedented performance leap. At that time, the young casual wear culture rose like thunder, and the concept of the integration of men's and women's clothing began to sprout. M.c.t recognized the market and launched two new brands, "robedi kappa" and "jesusjeans". These two brands, mainly fashion casual clothes and jeans, have achieved unprecedented success with innovative and bold publicity. At the end of 1970s, m.c.t' s strategy of repositioning its brand proved to be a smart move, and "kappasport" (soon referred to as kappa) also became a noticeable brand in the youth market.
With the success of casual wear, back-to-back kappa began to put its focus back on the sporting goods market. The confident back-to-back kappa began to sponsor professional athletes and teams in the late 1970s. First, he sponsored Zuyundas, the top Italian team, and soon extended his sponsorship to ac Milan, doria, Rome and agis, the Netherlands, all of which won important competitions. Until the 1980s, back-to-back kappa sponsored outstanding American track and field teams and provided their athletes with the most advanced technical support. Do you remember that the classic tight sprint suit of American track and field team was written by back-to-back kappa?
Attack football field
In the 1990s, the trademark of back-to-back kappa often appeared on the court. Many famous clubs were supporters of back-to-back kappa, among which several players were Zuyundas and Barcelona, and the national teams were South Africa and Jamaica. 1997, Kappa signed a three-year contract with the host authorities of the European Champions Cup and became the designated sportswear sponsor of this football match. Now the kappa lineup is stronger.
In 2000, back-to-back kappa introduced tight-fitting elastic jerseys for Qixia sponsorship team to wear. First of all, the Italian national team wears this uniform, which makes the players more proud and powerful. At the last European Cup of Nations, this jersey was all the rage and everyone rushed to buy it. In the same year, the Italian-Roman football team also became the sponsor team of back-to-back kappa. In the Italian first division which ended in June this year, the Roma team got an unprecedented happy result. Excellent players such as Todi, Buddy Studa, nakata hidetoshi, Mondina, etc. Under the full sponsorship of kappa, the performance was beyond first-class and impeccable.
Now, back-to-back Kappa teams are all over the world, and there are countless teams wearing back-to-back Kappa jerseys, such as romario in Brazil, Bedis in Denison, and Fiano in Holland.
Diadora
Brand introduction:
Diadona is a leading Italian international sports brand in Europe, founded in 1948. Many world-class athletes have been signed as sponsors by Diadona, including Serie A powerhouse Rome, famous stars roberto baggio, Veri and Corina, the best referee in world football. Diadona is an Italian national sports brand. The only Italian sports shoes and clothing manufacturer that insists on the original Italian style.
The name "DIADORA" comes from the name of a town in ancient Greece, which means "talent" in Greek.
Diadona brand is the most fashionable and eye-catching jersey (or fashionable casual wear) in the season, and its fans' painted image (Italian flag or brand LOGO) is unique.
Diadona always insists on enjoying DIADORA's sportsmanship and life proposition with customers. Let customers be familiar with the trends of world sports stars, like the lifestyle of sports and leisure, devote themselves to work with full passion, and always convey the spirit of healthy sports.
Diadona used to have many superstars such as Bajovia, and now the main spokesperson is Totti Stankovic.
Official website:
Draw digital gambling games
Two parallelograms are superimposed on each other, and the "intersection point" is marked with bright red; Five English letters tied together-lotto. As early as the 1980s, this Italian sports brand was synonymous with fashion in the minds of young people. In the 1990s, although lotto still occupied a decisive position in the international market, it was gradually defeated in China market due to the impact of the Asian financial turmoil. At this critical moment, Guangzhou Xing Jun Trading Co., Ltd. was ordered by the crisis, and launched a wave of attacks in the China market with the help of the sports boom in China in recent years to fully recover lost ground. Among them, in the account of the town, the winner is the "person in charge" of Xing Jun Company.
Lotto missed the opportunity in the "storm"
Lotto was even more popular in China in 1980s. However, in the 1990s, lotto began to decline in China market, and in the mid-1990s, the brand of lotto seemed to disappear.
In fact, during that time, lotto was still prosperous in Italy, and the reason why lotto declined in Asia, especially in Chinese mainland, Hong Kong and Macao, was that lotto agents in this region were hit by the financial turmoil.
At that time, southeast Asian countries were affected by the financial turmoil to varying degrees, and the financial and securities markets were in turmoil, and import and export trade was also greatly affected. As the general agent of the lottery brand, this Hong Kong company failed to escape the financial storm and went bankrupt. Lotto's agent was transferred to another Hong Kong company, and the company "closed down" before it could make a big impact.
What is even more worrying is that in these two or three years, several other sports brands have vigorously expanded their markets in Asia, eroding the original lottery market. In other words, the lottery must start from scratch in order to gain a share in the vast China market!
At the most critical moment, the lottery handed over the fate of this brand in Hongkong, Macau and Chinese mainland to Guangzhou Xing Jun Trading Co., Ltd. ..
Lotto "endorsement" Apennine
As early as the late 1980s and early 1990s, an Italian sports brand brought a breeze to people who like sports. Two parallelograms are superimposed on each other, and the intersection is marked in bright red. Five English letters are juxtaposed, and the meaning is simple and clear.
Apennines, which have been popular for 30 years.
1973, Italian lottery company was established. At the beginning of its establishment, the lottery was mainly tennis. When the lottery was mentioned, tennis shoes and tennis T-shirts came to mind first. Later, Lotto turned his attention to the biggest sport in the world-football, which has been popular in Apennine Peninsula for nearly a hundred years and provided football shoes and sportswear for Hulk. Now, even the referee, the law enforcer on the pitch, prefers lotto. Football supplies have gradually become the main battlefield of lottery.
Before 10, lotto quickly opened the market in Italy and occupied a decisive position. Now, lotto has become one of the world-famous sports brands, which are sold in more than 80 countries on five continents.
Big-name stars come to help out
In his childhood, LOTTO recruited more than 80 sports stars and helped the brand upgrade to a higher level with their fame. And these stars let the lottery show off on the podium.
The big-name stars who left their names on this "win-win" road are Boris, the tennis emperor superstar? Becker, German tennis player Moseler, football stars albertini and zamorano, etc.
In recent years, Lotto has had a relationship with Shevchenko, a "nuclear warhead". The young man from Ukraine wore lotto and made great achievements in Apennine Stadium. At the same time, the Hulk Juventus is also wearing a lottery to fight in the "battlefield" of Europe and even the world.
In Italy, lottery represents the highest level of sporting goods and is synonymous with high-tech sports equipment. Lotto is also a symbol of high-end sporting goods all over the world. When people relax, play football, tennis and even do fitness exercises, lotto can be regarded as their sports partner.
In the international market, lotto has made a series of big moves. For example, from 2003 to 2005, Lotto became the designated sponsor of the judges' clothing and shoes for ATP tennis tournament and Wimbledon tennis open. This year, the lottery focused on Italian players. Next year, we will try to brand the lottery on 20 teams in English, Italian, French and Spanish football leagues. Now this matter is under heated discussion.
The well-known Italian football brand has been giving people a tepid feeling over the years. For many years, their players are mostly those who are taciturn and powerful. Since Sheva moved to another home, there have been no stars in the squad. The first line is gone, and they naturally take the second line as the top. Fortunately, everyone is making progress. The second line can also be upgraded to the first line. Now there are two people standing up, holding the flag of Le Tu.
Now it's the main speaker, Cech Tony.
Le Fei Fira
1926 was founded by the fila brothers in biella. In the 1970s, in order to cooperate with the diversification strategy and expand the promising sportswear business at that time, tennis, skiing, swimming, golf, mountaineering, basketball, football and other garments were successively developed. Today's Le Fei has won a good reputation for its excellent products, wide applications and novel designs. Products are sold to more than 30 countries around the world.
I think the above order is the same as the future market share.
I prefer Diadona.