It turned out that Lulu Lemmon Trading (Shanghai) Co., Ltd., an affiliated company of Lulu Lemmon, was fined 8 1.420 yuan by Beijing Xicheng District Market Supervision Administration for violating Article 50 of the Product Quality Law (adulterating to make fake products, passing off fake products as genuine products, and passing off unqualified products as qualified products).
Subsequently, Weibo, the official of Lululemon Trading (Shanghai) Co., Ltd., wrote a reply: I am very sorry that the cashmere filling amount of the navigation men's down jacket vest does not meet the national industry standards ... The company immediately went offline with the relevant batch number. In addition, the internal structure was thoroughly reviewed and actively rectified.
However, the goods that have been sold cannot be recovered, and Lululemon has no countermeasures to recover or compensate. This incident made many netizens very angry. After all, Lululemon products are expensive, and the categories are hundreds of thousands. Customers pay a high price, but they buy defective products. How can they not let life complain?
In fact, this is not the first time that Lululemon has been punished in China. 20 18 65438+ 10/month1Lulu Lemeng A female knitted sportswear was fined 5 10000 yuan by Shanghai Huangpu District Market Supervision Administration for "unqualified products passing off as qualified products", and her illegal income was confiscated 56500 yuan.
2065438+August 2009, Lulu Lemon was fined 8 19000 yuan by Shanghai Jing 'an District Market Supervision Bureau for "passing off unqualified products as qualified products", and the illegal income was confiscated 29603 yuan. It seems that Lululemon has a lot of criminal records of cutting corners.
What brand is Lululemon? 1998 was founded in Canada, mainly promoting yoga fitness clothes, and its total market value is second only to Nike's second largest brand of sneakers in the world. This brand of fitness pants is the most popular commodity, and the price is between 400 yuan ~ 1680 yuan, which is favored by many exquisite working women and often worn out.
In the 2022 Winter Olympics, lululemon became a famous brand sponsored by Canadian athletes. With the appearance of fitness athletes wearing lululemon red down jackets all over the world, lululemon became popular again. Today, the sales market in China has become the second largest market of Lulu Lemon in the world, and it is also the key driving force for its performance improvement.
According to Lululemon's financial report, by the end of 20021,this product had 574 stores worldwide, including 324 in the United States, 86 in China and 63 in Canada. In April 2022, lululemon announced the new five-year development strategy of upgrading "PowerofThreex2". It is estimated that by 2026, the total number of lululemon stores in Chinese mainland will reach 220.
However, the increasingly popular fashion and healthy daily life craze have made many new and old fitness sportswear brands try to take a slice of the yoga fitness sales market where lululemon is located. In addition to the well-known foreign fitness giants Nike and Adidas have released yoga fitness clothes, domestic brands such as Anta and Li Ning have gradually entered the track of fitness pants.
In addition, MaiaActive, a new sportswear brand in China, jogged into the market under the slogan of "Tailored for Asian girls", and new well-known brands such as Keep, Homa, Particle mania and Jinx also entered the market one after another.
Lululemon, which does not produce manufacturing equipment or raw materials, relies heavily on dealers. Now, although the sales volume in China is increasing, product quality problems have occurred again and again. If its production capacity is held back by a careful opponent, what is Lululemon's winning geometry in this duel?