Model essay on work summary of an advertising company 1 1. Summary and analysis of personal annual work performance in 20xx years;
The working hours of 20xx are from March of 20xx to June of 20xx 65438+ 10. The working hours of 10 involve industries: more than 40 investment guarantees, more than 30 foods, more than 40 baby products, auto parts world, North Ring Auto Parts Plaza, Chenzhai Flower World, International Tea City, Yuzhou Electric Vehicle Wholesale Market, domestic auto parts, and so on. The longest investment time is the investment guarantee (June-65438+February), and the cooperative customers include Enoch Guarantee, Ruiyuan Guarantee, 369 Guarantee, Shangdu Maternity Hospital, Yi Ming Education Abroad, International Tea City, Beihuan Auto Parts Plaza, Chenzhai Flower World, Zhongyuan Flower City, Economic Viewpoint, Hairui Pharmaceutical, Yunmeng Clothing and Xincheng Auto Trade Company. In the past, there was a wrong idea in my work. I always thought that it was a waste of time to develop one guide or more guides, and signing a contract for myself would also bring trouble. I only know the company name and contact number, so I started to contact customers to recommend my products, so the relationship with customers is not particularly ideal.
Second, compared with last year's work summary and plan summary:
The completion of the 20xx annual work plan is not optimistic, mainly because I have been thinking too much, doing too little, always focusing on quantity, lacking too much in the development of new customers and the maintenance of old customer relations, and always making simple sales. I feel that after so many years of sales and team leadership, I often have the habit of learning at work, but my practical skills are not obvious. The previous work is summarized as follows:
1, the execution is not strong, and I will act according to the plan and objectives every day, strengthen self-monitoring and remind myself every day. Can I accomplish my goals and plans like this? Think about who you can disappoint if you can't finish it.
2. I didn't find the right person and didn't talk. Every time 20xx visits a customer, it is authorized to know the basic framework of the customer through the guide or outside. I imagine that when I visit, I think about the good reply from my customers, encourage myself in my heart, and think about what I want to say and know.
3. I have butterflies in my stomach. I didn't think too much before I went to see the customer, but I rarely thought about what the customer's real needs and target propaganda were in advance. I went to visit the customer and failed to convince the customer, but my self-confidence declined. So I must be prepared to avoid blind pursuit and negotiation with customers on the way to 20xx.
Three, consulting marketing comparative analysis of its own implementation of the six steps and basic requirements:
After six types of training, I gained a lot. Looking back on my previous thinking mode and sales model, I feel that I still have many shortcomings. According to my past situation, make a comparative analysis, and my feelings are as follows:
The first customer analysis of Six Heroes Slaughter the Dragon:
The first step is to change the previous single form in customer analysis, customer data collection and customer data analysis and judgment. For example, customer data collection is the most basic thing to do business. In fact, there were many ways and means in the past, such as surfing the Internet, reading newspapers, 1 14, 12580, outdoor, TV, DM, and industry weekly, which are the most basic.
The second step is to introduce customers' information through personal connections with friends and colleagues. This problem is not big, but it is rarely introduced by old customers, because I always feel that my service to old customers can't satisfy them at all. From doing business to now, only five old customers have introduced me, which is very sad. Whatever the reason, I didn't satisfy my customers. It was my own reason. I have to strengthen interpersonal relationships in the future, for example, through industry gatherings and making friends.
The key point of the third step is the internal data audit, and I can only give myself 10 on this. Therefore, in the future, I should fully understand the personal information of customers, including hobbies, family situation, favorite sports and eating habits, itinerary, and everything should be clear.
The fourth step is to analyze the customer's organizational structure after collecting information, and to judge and analyze the internal information of the industry, including picking out all customers related to procurement from the aspects of customer's level, function and role in procurement, and looking for clues from them, which needs to be used and practiced emphatically in the future.
The fifth step is the internal data audit. Through this period of training, I learned that after getting his data and information, we must first understand the basic internal information of the customer, including his marketing situation, customer group positioning and customer strength. These are at least known, and I think they are indispensable, but I don't think they have been done before, so we should carefully observe and experience this skill in the future.
I remember that when I applied for the first time, my understanding of the company was limited to one of the top advertising companies in XX, and my understanding of the position of designer was limited to engaging in relatively simple advertising creativity and art execution. Other than that, I know nothing. Therefore, how to know, understand and be familiar with the industry I am engaged in during the probation period has become my top priority.
First, through theoretical study and daily work accumulation, I have a deeper understanding of the company.
I remember when I first arrived at the company, my first job was to modify a corporate greeting card. However, I am ashamed to say that because I am not familiar with the overall image packaging of the other company, this small greeting card modification task made me work in the company from around 5 pm to midnight 12. Repeated revisions and long waiting for customers' reply are both new and challenging for me. Ignorance of school education is the premise and foundation of all progress. During this time, I carefully studied and learned about the company's relevant information, and got a preliminary understanding of the company's previous and current customers' relevant information.
In this respect, the group leader XX, the production designer XX and the fine arts XX, who just joined the company like me, have given me great help, and I have always been grateful to them. Together with the accumulation of daily work, I have a deeper understanding of the company and realize the important position of the company in XX advertising industry. Her development has greatly promoted the development of the entire advertising industry in XX. At the same time, the company has a relatively advanced management system and an administrative organization that operates according to enterprise standards. All this makes me full of confidence and longing for the development of the company.
Second, study the work function seriously, and the work ability has been improved to a certain extent.
According to the requirements of job responsibilities, my main tasks are:
(1) Responsible for completing the design work instructions assigned by the team leader;
(2) Participate in the discussion of related advertising ideas;
(3) Other work assigned by the leaders.
Through the completion of the above work, I realize that a competent designer should have a good design mentality, dare to put forward his own ideas and plans, dare to innovate, and have considerable artistic skills and familiar design software operation ability! Of course, good language skills are essential to show your creativity to leaders and colleagues.
At present, there are some shortcomings in creative thinking, so we need to consult and learn from senior leaders and colleagues of the group and other groups. In order to make myself a famous advertising art designer, I also read a lot of books related to design, trying to help and improve in my work.
In the future work, I will strive to improve my own quality, overcome my own shortcomings, and work in the following directions:
1, learning is endless, the times are developing with each passing day, and the knowledge of various disciplines is changing with each passing day. I will study all kinds of design-related knowledge persistently, and use it to guide practice and make bold innovations!
2. "I am diligent but not idle". I will continue to learn business knowledge in my future work and constantly improve my skills by watching more, learning more and practicing more.
3. Constantly exercise your courage and perseverance, improve your ability to solve practical problems, slowly overcome the impatience in the work process, and treat every work instruction positively, enthusiastically and meticulously.
3 essay essays on the summary of the work of advertising companies 1. When going to work, tidy up your things at the front desk, and check whether all electrical appliances are in good condition and whether the power supply is turned off. Look at the memo of that day and see what else to do. The front desk lobby should always be clean and generous. Newspapers have to be sorted out every day. When there is not enough clean drinking water, call for water in time When there are not enough items needed at the front desk, you should apply for purchase in time, such as paper towels, pens, glass glue, etc. Register a tennis appointment to avoid repeating it. When the printer is out of ink, you should call the printer to send ink. If something at the front desk is broken, such as the walkie-talkie, you should call a mechanic to repair it. We must find a solution to any problem.
Second, when receiving documents, pay attention to whom the other party sends them to avoid receiving the wrong documents. When receiving the document, hand it over to the relevant personnel in time, and check whether the fax is complete. When copying, pay attention to the integrity of the copied data to avoid the omission of the copied data. If there is a letter, it should also be handed over to the relevant personnel in time.
Third, the front desk receives guests. To do this work well, the most important thing is service attitude and service efficiency. When you see a visiting guest, you should immediately get up and say hello. When visiting a guest for the first time, you should ask the other person's name, who you are looking for and what's the matter. When you know the purpose of the guest, you should inform the relevant person in charge, and you should also know whether to leave the guest in the front desk lobby or lead the guest to the person in charge's office. Smile at the guests, be patient and meticulous, and be kind and generous. After the guest is seated, pour the tea and inform the guest that the relevant person in charge has been notified. A moment, please.
Fourth, when transferring calls, pay attention to polite language and use company standard language: hello! Xiangmei Fitness Club! Then ask me what I can do for you, ask who the other party is looking for, what's your name, and transfer it to the relevant personnel after understanding the situation. Familiar with the office phone number of the staff in the club. If the caller is advertising, selling or networking, these calls have nothing to do with the company and will be rejected. You can also say hello when you see the leader on the phone.
Working at the front desk for more than four months, with a small scope of work; There is also less work content. However, I have my own shortcomings. If I don't pay enough attention at work, I will feel confused. I hope I can work harder and harder in the future. Do more for the company. 18 in the second half of the year, we should constantly improve our image, make a good work plan for the second half of the year, and improve our work quality and efficiency. And sense of responsibility
(1) Strive to improve the service quality, handle affairs quickly, with high efficiency and without making mistakes. Have a good service attitude, accumulate experience in receiving guests and leave a good impression on them. When answering the phone, you should also constantly improve your language skills; Clever question and answer guests. Strive to satisfy every customer.
(2) Strengthen the study of etiquette knowledge. For example, in my spare time, I seriously study etiquette knowledge and public relations. Understand the common etiquette knowledge that people must abide by, including sitting posture, standing posture, tone of voice, eyes, makeup, clothing collocation, answering customer questions, etc.
(3) Strengthen communication with all departments of the company. Understand the development of the company and the work content of each department. With these knowledge reserves, on the one hand, you can answer customers' questions in time and accurately, and transfer calls accurately. If you know that there is no one in a certain department, you will remind the caller, briefly explain when there may be someone, or briefly answer the customer's questions within your power, and seize the appropriate opportunity to promote the club.
(4) Strive to create a good prospect environment. To maintain the good image of the company's facade, we should not only pay attention to our own image, but also maintain good environmental hygiene, so that customers have a pleasing feeling.
With the start of the audition for the image ambassador, the third week of March will soon be over Generally speaking, this week is mainly about the week of trials. Looking back this week, the main work items are as follows:
First, pull wedding sponsorship.
At first, I saw an advertisement for Nong Yu wedding dress in the Special Zone Newspaper. I called each other quickly, but in the end they were not sure, and they had to pay 300 yuan's deposit to each contestant. Later, I saw in Southern Metropolis Daily that Taipei's extraordinary wedding photography was complained by consumers. I was thinking, this should be a good opportunity. I called hopefully, and at first they all agreed to sponsor the wedding dress, styling and makeup. Later, they turned me down, because it was the weekend, they would be very busy at work, and there were not so many gifts and makeup artists in the evening-
"The higher the hope, the greater the disappointment", perhaps because I am too inexperienced. When talking with customers, the language is not confident, refined and has no speaking skills. Recently, I looked up some skills to talk about bills on the Internet. I think it is necessary to have time to know more about this knowledge!
Second, some trivial things.
Docking with Mr. Li, typesetting, revising articles and advertising-I feel that this week is very full, although there is no result, the single pull is ruined, the sponsorship is ruined, and the words are gone-but I still learned a lot.
Suggestion:
1. Recently, the layout of home decoration in South China is very late. I think the reason is not only that I am new here, but also that the two responsible persons did not communicate well, and of course, it was not ideal in the end.
2. Yu Xiansheng, you always want the insiders to go out, but we have no other time except weekends. It is impossible to rely solely on our employees. If you really want to train people in the industry who are good at soliciting orders, it will take time.
I'm too busy this week, and the audition will start tomorrow. I hope everything goes well!
Summary of the work of an advertising company 5 This is my trivial thinking about advertising in the process of working in an advertising company. I am here to record the work summary of an advertising company, so as to see my progress in advertising creativity and humanistic quality.
Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. In the experimental video for Harvard college students, we can find that 75% of our advertisements are actually ignored, so how to use skills to attract people's attention to advertisements is something that advertisers must pay attention to.
Advertising has basic elements.
1. It is composed of fine arts and has a certain level.
2. The words are catchy, concise and beneficial.
3. Must be able to express, and at the right time.
To be the best salesman, advertising is definitely not an art, it is a business, just presented in a more artistic way. And this also includes: have a strategy; Have architecture: have style. And this is also the most exciting place for advertisers. A style like Nike is quite strong and attractive; At present, the style of mobile advertising can only be described as simple sales information.
I. xxx case
In xx, all the advertisements have to be done, and then the promotion channel begins: how to make every place have coke when it wants to drink.
2. Coca-Cola adjusts its distribution mode according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, Coca-Cola changed Santa's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life.
Xxx advertising used to associate razors with Father's Day, so that Father's Day and razors are now combined. So when advertising, we are not explaining the characteristics of its products, but making a strategy to give it a style, that is, the feeling of the brand in life.
1. The most important thing is to get attention. Otherwise, 75% of the advertisements will be ignored. Moreover, this is the original meaning of advertising.
2. Invite the audience to enter the advertising world. Nowadays, with the development of multimedia and network, more methods are needed. Like giving gifts or something.
3. There must be structural content, otherwise it cannot be established.
Advertising, it brings more than you think. Advertising is not independent of the edge of creativity, it is an important marketing partner of customers. Advertising is purposeful, the information should be attractive and the content should be credible. Of course, brand is the most basic consideration. 75% of Harvard students don't pay attention, and in general, it may be as high as 90%. So how can we stand out?
Second, the goal of advertising
1. Consumers: Solve consumer problems.
2. The product itself: What consumers remember is the consumption experience, the pros and cons of using it, and whether it has changed a certain part of life.
3. Competitor: Similar competition in the market.
It is necessary to communicate with consumers more, do a good job in advertising and understand the market situation. Advertising is a problem industry, which should be solved by establishing popularity, personality, price and access. People are the most important factor in advertising. Analyze the problems and reasons, respond to the questions and make an advertisement. Who should the advertisement convince (the target consumer group) and what benefits the product will give you? The most difficult thing in advertising is to give the brand style. In the commercial film, we found that there are children in the pesticide advertisement to show the safety of the product, while in the toilet paper advertisement, the image of a puppy is used to please the audience. In Japan, advertisements for helping to carry toilet paper are seven series of advertisements centered on a man after his wife left. It is said that the subtle relationship between toilet paper and man shows the characteristics of goods, and on the one hand, it increases the timing and dosage of use. How to present goods with emotion is very important, and emotion comes from how to find places related to consumers.
In the advertisement of xxx Bank, we saw different performance styles. Advertising in Thailand is more professional and creative. Xx advertising has the greatest potential in Singapore and xx. It is childish, humorous and has no taboos. In contrast, Chinese mainland's advertisements are subject to many restrictions, and there are too many concerns and scruples. We should not use the present concept to limit the future development of advertising. Advertising is a reflection of life, and many impossible phenomena are ingenious and creative in retrospect. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. It is very important to emphasize the effect of public service advertising abroad, and it is important to let more people spend money to support this public welfare undertaking. Therefore, the speaker said that Chinese mainland didn't want to do public service advertisements because there were too many moral constraints. If it is creative, or fails to achieve real substantial advertising benefits, it is a waste of taxpayers' money for public service advertising.
The most basic thing in advertising is to know what its purpose is, not to make your company famous. This is the last step. More importantly, sell the goods. To be a professional advertiser, you should look for this thing.